What does it take to attract new users and get them to fall in love with your app? How do you keep them coming back for more? How do you become the preferred app for a specific task? Let’s go beyond gamification to explore more enduring ways of gaining and keeping fans. Learn how to build persuasive design into your app right from the start to increase traction and magnify your success as you grow. See working examples of design that delivers more than just a pretty skin.