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The Art of Persuasive Design: Building Apps that Stick

What does it take to attract new users and get them to fall in love with your app? How do you keep them coming back for more? How do you become the preferred app for a specific task? Let’s go beyond gamification to explore more enduring ways of gaining and keeping fans. Learn how to build persuasive design into your app right from the start to increase traction and magnify your success as you grow. See working examples of design that delivers more than just a pretty skin.

The Art of Persuasive Design: Building Apps that Stick

  1. 1. @belindadarcey DOLCEDESIGN.COM
  2. 2. WHAT IS PERSUASIVE DESIGN?
  3. 3. ETHICS
  4. 4. DESIGN THINKING
  5. 5. DESIGNERS
  6. 6. PERSUASIVE DESIGN: PART 1
  7. 7. DR. B.J. FOGG Founder, 
 Persuasive Technology Lab
 Stanford University
  8. 8. B = M + A + T • motivation • ability • trigger … at the same time
  9. 9. PUT HOT TRIGGERS IN THE PATH 
 OF MOTIVATED PEOPLE.
  10. 10. DON’T MAKE ME THINK
  11. 11. DON’T MAKE ME WORK
  12. 12. SIMPLIFY
  13. 13. VS.
  14. 14. PERSUASIVE DESIGN: PART 2
  15. 15. PERSUASIVE CHARACTERS
  16. 16. • reactive • empathic • pacify
  17. 17. MR. PORTER
  18. 18. 1 2 3 4
  19. 19. QUESTIONS? @belindadarcey
  20. 20. JOBSEEKERS (MTL) @belindadarcey • clutch.co/app-developers/canada • co-working spaces: Notman House, Station C • meetups, EventBrite, hack nights

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