FRIDAY PRESENTATION   JERRY FOR WHISPR GROUP   NEW YORK / STOCKHOLM 2012
WHERE SOCIAL MEDIA MARKETING IS HEADED IN 2013      Friday Presentation by Jerry Silfwer, 25th of January 2012       FRIDA...
“TRADITIONAL MARKETING MAY BE DEAD, BUT THE NEW POSSIBILITIESOF PEER-INFLUENCED, COMMUNITY-ORIENTED MARKETING, HOLD MUCH  ...
MADISON AVENUE                          STRIKES BACKFRIDAY PRESENTATION   JERRY FOR WHISPR GROUP   NEW YORK / STOCKHOLM 2012
MADISON AVENUE STRIKES BACK                   1. PEOPLE EXPECT VISUAL COMMUNICATION                   2. PRODUCTION SKILLS...
SHOWING INSTEADOF TELLING              FRIDAY PRESENTATION   JERRY FOR WHISPR GROUP   NEW YORK / STOCKHOLM 2012
SHOWING INSTEAD OF TELLING                    1. BRANDS MUST WALK THE TALK ONLINE                    2. DO NEXT-LEVEL-STUF...
“ARE YOU NOT ENTERTAINED?”FRIDAY PRESENTATION   JERRY FOR WHISPR GROUP   NEW YORK / STOCKHOLM 2012
ARE YOU NOT ENTERTAINED?                    1. IT’S SOCIAL MEDIA, NOT COSMETIC MEDIA                    2. AUTHENTICITY IS...
THE HIPPIE WEB IS DEAD                 FRIDAY PRESENTATION   JERRY FOR WHISPR GROUP   NEW YORK / STOCKHOLM 2012
THE HIPPIE WEB IS DEAD                     1. “SOCIAL MEDIA EXPERT” MEANS NADA                     2. THE DAYS OF CASUAL F...
ENTER THE MONEY WEB   FRIDAY PRESENTATION   JERRY FOR WHISPR GROUP   NEW YORK / STOCKHOLM 2012
ENTER THE MONEY WEB                      1. THE TRANSACTIONAL WEB IS KEY                      2. “SHOW ME THE MONEY!”     ...
TRENDSFRIDAY PRESENTATION   JERRY FOR WHISPR GROUP   NEW YORK / STOCKHOLM 2012
2013 SOCIAL MEDIA TRENDS                    1.     THE RISE OF GOOGLE+ VIA GOOGLE AUTHORSHIP                    2.     FAC...
2013 — ALL OR NOTHINGFRIDAY PRESENTATION   JERRY FOR WHISPR GROUP   NEW YORK / STOCKHOLM 2012
DISCUSSFRIDAY PRESENTATION   JERRY FOR WHISPR GROUP   NEW YORK / STOCKHOLM 2012
CONTACT                                                  New York                                        phone // + 1 212 ...
FRIDAY PRESENTATION   JERRY FOR WHISPR GROUP   NEW YORK / STOCKHOLM 2012
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Where Social Media Marketing Is Going In 2013

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Internal Friday presentation at Whispr Group, by Jerry Silfwer.

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Where Social Media Marketing Is Going In 2013

  1. 1. FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
  2. 2. WHERE SOCIAL MEDIA MARKETING IS HEADED IN 2013 Friday Presentation by Jerry Silfwer, 25th of January 2012 FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
  3. 3. “TRADITIONAL MARKETING MAY BE DEAD, BUT THE NEW POSSIBILITIESOF PEER-INFLUENCED, COMMUNITY-ORIENTED MARKETING, HOLD MUCH GREATER PROMISE FOR CREATING SUSTAINED GROWTH THROUGH AUTHENTIC CUSTOMER RELATIONSHIPS.” Bill Lee, Harvard Business Review, August 9, 2012 FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
  4. 4. MADISON AVENUE STRIKES BACKFRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
  5. 5. MADISON AVENUE STRIKES BACK 1. PEOPLE EXPECT VISUAL COMMUNICATION 2. PRODUCTION SKILLS IS KEY IN DIGITAL 3. SOCIAL IS A GREAT PLACE FOR BIG IDEAS 4. OOPS! SOCIAL DO NEED HUGE BUDGETS 5. EACH MILLISECOND OF ATTENTION COUNTS — ADAPTING A K-POP MINDSET 6. WILL PAID, EARNED AND OWNED BLEND? YES! FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
  6. 6. SHOWING INSTEADOF TELLING FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
  7. 7. SHOWING INSTEAD OF TELLING 1. BRANDS MUST WALK THE TALK ONLINE 2. DO NEXT-LEVEL-STUFF OR FANS DIE FROM BOREDOM 3. FANS ARE NO LONGER IMPRESSED BY EASY STREET 4. BRAND PLATFORMS MUST BE RAZOR SHARP 5. THE LAUNCH IS DEAD, PRE- AND POST BUZZ IS KEY 6. ONE BRAND, ONE MESSAGE, ONE EXPERIENCE FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
  8. 8. “ARE YOU NOT ENTERTAINED?”FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
  9. 9. ARE YOU NOT ENTERTAINED? 1. IT’S SOCIAL MEDIA, NOT COSMETIC MEDIA 2. AUTHENTICITY IS A HYGIENE FACTOR 3. BRANDS MUST BLEED FOR THEIR AUDIENCE 4. PLEASE ALL AND YOU PLEASE NO-ONE 5. PLAIN VANILLA WON’T GET YOU ANYWHERE 6. BRANDS: BE A GLADIATOR... NOT A FUCKING CLOWN FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
  10. 10. THE HIPPIE WEB IS DEAD FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
  11. 11. THE HIPPIE WEB IS DEAD 1. “SOCIAL MEDIA EXPERT” MEANS NADA 2. THE DAYS OF CASUAL FOLLOWS AND LIKES ARE ENDING 3. THE HYPE IS DEAD AND 6 FEET IN THE GROUND 4. MORE TEACHERS, LESS PREACHERS 5. MOST ONLINE FAN BASES ARE WORTHLESS 6. IN-HOUSE IS GAINING IN SKILL VERSUS AGENCIES FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
  12. 12. ENTER THE MONEY WEB FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
  13. 13. ENTER THE MONEY WEB 1. THE TRANSACTIONAL WEB IS KEY 2. “SHOW ME THE MONEY!” 3. ROI, ROE, CONVERSION, LEAD GENERATION, EMAIL LISTS 4. RETENTION, ACQUISITION, CHURN, LIFE-TIME LOYALTY 5. RE-INVENTED BUSINESS MODELS DRIVEN BY ONLINE 6. CONSULTANTS MUST LEARN TO SPEAK “E-COM” FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
  14. 14. TRENDSFRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
  15. 15. 2013 SOCIAL MEDIA TRENDS 1. THE RISE OF GOOGLE+ VIA GOOGLE AUTHORSHIP 2. FACEBOOK WILL CONTINUE TO DRIVE TRAFFIC 3. GOOGLE WALLET WILL SLAP PAYPAL AROUND 4. AFTER BIG DATA COMES CONTENT MARKETING 5. .COM IS WHERE THE END GAME WILL BE HELD 6. IN-HOUSE WILL CONTINUE TO GROW STRONG 7. ONLINE CASE STUDIES WILL BE AGENCY CURRENCY FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
  16. 16. 2013 — ALL OR NOTHINGFRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
  17. 17. DISCUSSFRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
  18. 18. CONTACT New York phone // + 1 212 924 3979 email // hello@whisprgroup.com address // 601 W 26th Street, New York City, New York, 10001 Stockholm phone // + 46 8 551 166 48 email // hej@whisprgroup.com address // Hovslagargatan 5A1 - 111 48 Stockholm, Sweden FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012
  19. 19. FRIDAY PRESENTATION JERRY FOR WHISPR GROUP NEW YORK / STOCKHOLM 2012

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