The virtual market place - dojit

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How to get the most of apps in the virtual market place.

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  • http://www.slideshare.net/misteroo/appsfire-app-store-market-real-data-insights?src=related_normal&rel=2990972
  • The 10 biggest countries in terms of download volume for IOS free apps were: the U.S., China, Japan, South Korea, the U.K., Germany, France, Canada, Italy and Australia.By comparison, according to new numbers from Google, the countries that downloaded the most Android apps per capita were South Korea, Hong Kong, Taiwan, the US, Singapore, Sweden, Israel, Denmark, the Netherlands and Norway. (Keep in mind that this is a very different statistic though. This is apps per capita, not raw total app installs.)
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  • The virtual market place - dojit

    1. 1. The Virtual Market Place“Just Sit Back and Let the Money flow in”
    2. 2. what is dojit?• we are a handheld games – developer – publisher – brand management• target gamers – newbies – casual – girl
    3. 3. The Freemium Apps Lifecycle Develop Monetize Promote Retain Launch Acquire
    4. 4. develop• Who are your target customers?• Pricing Strategy• Game feature roadmap• Graphics build aligning with marketing collateral• Its all in a name
    5. 5. Who is our customer• In 15,000 iphone,• Average apps per device is 65• Average spend per iphone on apps is $80• Average price paid for apps is $1.56, including free apps• Average price paid for apps is $2.87, excluding free apps• Median price, most representative $0.99• Free apps vs paid on each phone is 54%• Users who have only free apps are 7%
    6. 6. Stats
    7. 7. Selecting your market• Strategy based on – No1 in a country • Canada, Australia, UK, – Pure Downloads • USA, – Language Support • Germany, France, Italy, Spain – Genre Sales • Platform, RPG, Puzzle
    8. 8. promote• Informal – Beta testers – Demo video – Journalists – Announcements
    9. 9. Launch thursdayHow many discovery points can you create on the internet? • Marketing Material – 10 In game images – 50 game images – Short, Medium, Long Text – 5 Blogs – Video: • 1 Advert • 5 Demo/Tips/Best Sequences/ – 100 Twitters – Press Release – Music Download
    10. 10. Acquire • What do others do? – 2% Email Friend Invite – 34% Game Networks – 42% In House Cross promo – 14% 3rd Party Cross Promo • What are your discovery points? • What is your customer journey?Source: Top iphone Freemium Apps
    11. 11. Retain • You have to keep your players coming backSource: Top iphone Freemium Apps
    12. 12. Weekend Promotions• The Plan: – Wednesday • Drop Price of full title to 0.69, promote to all players and via app blog, monitoring sites – Thursday • Offer extra in game point if they promote the title to their friends via email,sms,facebook,twitter(FF) – Friday • Promotion goes viral on social media. – Saturday • Message freeium players, only 24 hours left to buy – Sunday • Put Game back to full price, having achieved No1 in this market • Up date sales material to reflect this
    13. 13. Monetize • From our 50 top downloaded apps: – 17% No Monetization – 18% Ads – 20% in App PurchaseSource: Top iphone Freemium Apps
    14. 14. Develop x2• Up version every 5 -12 weeks• Depends on – Current Sales – Reviews / Features Required – Marketplace Plan – Holidays – New Market Places / Countries
    15. 15. The Up Version Strategy• ?
    16. 16. contactweb: www.dojit.comemail: contact@dojit.comtwitter: @dojitgamessubmit game concept: http://www.dojit.com/game-submission/

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