Doit marketing doitmarketing-rm


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Doit marketing doitmarketing 20 Step online business roadmap from Teaching Sells. More free resources online @

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Doit marketing doitmarketing-rm

  1. 1. By Copyblogger MediaThe Teaching Sells 20-StepProcess for Buildingan Online Business by BRIAN CLARK and SONIA SIMONE
  2. 2. By Copyblogger Media You may distribute this document freely, and/or bundle it as a free bonus with other products, as long as it is left completely republish excerpts as long as they are accompanied by an attribution link back PAGE 2
  3. 3. By Copyblogger MediaThe 20-Step Roadmap to a SuccessfulOnline BusinessTeaching Sells is as comprehensive as a college-level course in the onlineThis is about building your online business, with step-by-step guidance …your online business happen (and detailed descriptions follow the PAGE 3
  4. 4. Teaching Sells 20-Step Process Designing Your Course1 2. Choose 3. Uniquely 4. Create a 6. Develop 1. Understand 5. Identify In-Demand Position Your Learner or Learning Key Concepts Learner Subject Offer Buyer Profile Objectives Ten Business Models Test With MVP Multimedia Content2 3 8. Test with a 14. Develop 7. Tie Objectives 13. Select “Minimum Viable Introductory to Business Model Media Product” Content Developing Content4 Build Your Site 10. Identify 11. Identify 9. Research 12. Develop Potential Course Topic Source Material Curriculum Activities Areas 15. Build Membership Site Launching & Marketing5 17. Prospect 18. Joint 16. Launch 19. Community 20. Ongoing Marketing Ventures For Strategy Development Marketing System Launch © 2012 Copyblogger Media
  5. 5. By Copyblogger Media1. Understand key conceptsplaying in society, as well as the fundamental principles of creating products2. Choose an in-demand subject3. Uniquely position your offerAlso critical is differentiating yourself with unique positioning in theWhether you think about it as a USP or a purple cow, you must stand PAGE 4
  6. 6. By Copyblogger Media6. Develop learning objectives7. Tie learning objectives to a business PAGE 5
  7. 7. By Copyblogger Media8. Test your concept with a “Minimum Viable Product”Once you understand your buyers, their learning needs, and your business9. Research and identify content source material foryour full site10. Identify potential activities and exercises11. Identify course topic areasNow that you know what people are actually trying to achieve and become, PAGE 6
  8. 8. By Copyblogger Media12. Develop course curriculumshould your curriculum have a dominant theme, it should be telling a story13. Select media formats for initial contentthe market, you will have explored the likely desired learning style of14. Develop introductory contenteasier thanks to the work you did upfront, but you should also includeelements that attract and hold attention while engaging learners at both15. Build membership PAGE 7
  9. 9. By Copyblogger Media16. Launch strategy and offerthe most effective selling strategy to launch your site and convert prospectsbe directly applied to your sales materials for the launch – and ongoing17. Prospect marketing system18. Joint ventures for launchpre-selling for you with an endorsement (and give you better resultsthrough your initial market research, and now you just need to PAGE 8
  10. 10. By Copyblogger Media19. Community development20. Ongoing PAGE 9