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Público Alvo

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Público Alvo

  1. 1. Público‐Alvo canalizando
a
persuasão
  2. 2. • Cliente, Consumidor e Público-Alvo• Consumidor • PA• Como é que faz?• Lets do it!
  3. 3. Vamos
diferenciar
um
pouco?• Cliente: quem compra periodicamente e pode ou não ser o consumidor final - FREGUÊS• Consumidor: o que procura o benefício do produto - USUÁRIO• Público-Alvo: perfil ao qual se deseja comunicar - MOSCA
  4. 4. Consumidor• Quem compra, aluga, escolhe, usa, contrata, enfim, QUEM USUFRUI• Percepção do cliente• Observação• Alvo das ações imediatas• Fidelizar
  5. 5. Público‐Alvo• Objetivo da comunicação• Prospectar• Enfocar ≠ Excluir• Primário, secundário e terciário• Análise psicodemográfica
  6. 6. DEMOGRÁFICA• Sexo• Idade• Classe Social• Profissão, papel na sociedade• Estimativa de quantidade e tendências
  7. 7. DEMOGRÁFICA• Sexo• Idade• Classe Social• Profissão, papel na sociedade• Estimativa de quantidade e tendências
  8. 8. PSICOLÓGICA• Hábitos - relacionados ou não ao momento de compra• Preferências• Valores e Crenças• Planejamentos e Vontades
  9. 9. PSICOLÓGICA• Hábitos - relacionados ou não ao momento de compra• Preferências• Valores e Crenças• Planejamentos e Vontades
  10. 10. Peraí,
como
é
que
faz?• Siga o Lasswel!
  11. 11. Peraí,
como
é
que
faz?• Siga o Lasswel!
  12. 12. Peraí,
como
é
que
faz?• Siga o Lasswel! - Quem? - O que? - Onde? - Quando? - Por que?
  13. 13. QUEM SÃO?• Quem são, hoje, seus principais consumidores?• Quais os principais consumidores empotencial?• Possuem crenças: social, cultural, oupolíticas?• Trabalho, lazer, estado civil, forma deaquisição de cultura?• Motivações?• Necessidades?
  14. 14. O QUE CONSOMEM?• O que consomem de maneira geral? (Pensar emhábitos e motivações de compra - CONCORRÊNCIA)• Com que frequência?• Qual volume?• O que consomem da mesma categoria?
  15. 15. ONDE?• Onde costumam realizar suas compras? (lojas,shopping, Internet, catálogo, ambulantes?)• O que estavam fazendo antes de comprar?• O que vão fazer depois da compra?• O que estão fazendo ao mesmo tempo em quecompram?
  16. 16. QUANDO?• Em que ocasiões costumam consumir?• Em que período do dia, mês, ou ano o consumoé maior?
  17. 17. QUANDO?• Em que ocasiões costumam consumir?• Em que período do dia, mês, ou ano o consumoé maior?
  18. 18. QUANDO?• Em que ocasiões costumam consumir?• Em que período do dia, mês, ou ano o consumoé maior?
  19. 19. POR QUE?• Como escolhem?• Onde?• Quando?• Com quem?• O que determina a decisão de compra?
  20. 20. Determinar
PA
é...• Base para o plano de ações - mídia• Garantia de sucesso para o cliente
  21. 21. Cases A publicidade sabe quem é, onde está e o que quer o seu PA -http://www.youtube.com/watch?v=1uE-EfEXHk8&feature=player_embeddedBoas publicidades procuram mostrar que compreendem as vontades doseu PA de formas simples e inovadoras - http://www.youtube.com/watch?v=Og5saE-D5QEFalam com poucos, se assim desejar - http://www.youtube.com/watch?v=GQybBZfebtkSimplifica o complicado - http://adsoftheworld.com/media/tv/konto_bariery_wheelchair
  22. 22. Reflexões“A construção do ser social, feita em boa parte pela educação, éa assimilação pelo indivíduo de uma série de normas eprincípios – sejam morais, religiosos, éticos ou decomportamento – que baliza a conduta do indivíduo num grupo.O homem, mais do que formador da sociedade,é um produto dela” Émile Durkheim
  23. 23. •O estilo de vida é um conjuntounitário de preferências distintivasque exprimem, a mesma intençãoexpressiva na lógica específica de cadaum dos subespaços simbólicos,mobília, vestimentas,linguagem, héxis corporal. É oprincípio da unidade de estilo que seentrega diretamente à instituição e que aanálise destrói ao recortá-lo emuniversos separados. Pierre Bourdieu
  24. 24. JOBMães solteiras - RafaelSocialite - UrsoFlanelinhas - Juliana Muçulmanos - AugustoConcurseiros - Luiza Antonelli Bóia-fria - FernandaCantores de barzinho - Micaela Garçom - CamillaDiaristas - Gabi Dançarino de bumba-meu-boi - MileraArtistas de sinal - Katherine Camelô - VictorObesos - Loiany
  25. 25. Referênciashttp://www.slideshare.net/guestcf1461dc/sociedade-de-consumo-3020221http://www.slideshare.net/doisnovemeia/publico-alvo-nathlia-martinshttp://www.slideshare.net/anapuglia/roteiro-para-definio-de-pblico-alvohttp://www.slideshare.net/luistinoca/pblicos-alvo-e-fatores-de-sucesso-para-a-alvhttp://www.slideshare.net/guestcf1461dc/sociedade-de-consumo-3020221
  26. 26. Everton DantasPlanejamento e Mídia

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