Digital Advertising Training Presentation

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This is a presentation I'm using to give training about digital advertising. I tried to cover the most important topics and usually give many details and examples during training.

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Digital Advertising Training Presentation

  1. 1. DigitalAdvertisingand beyond... V1.1 Mutlu Dogus Yildirim ADLINE.CO
  2. 2. Beforestarting... ADLINE.CO
  3. 3. Dijital AdvertisingMobile Search Video Classifieds Display ADLINE.CO
  4. 4. Display ADLINE.CO
  5. 5. ADLINE.CO
  6. 6. ADLINE.CO
  7. 7. Campaign Start Date Finish Date Banner Impression Click Budget Geo OS Browser SurveyAD SERVER Behavioral ... ADLINE.CO
  8. 8. ADLINE.CO
  9. 9. 1000 CPM (Impression) 1 CPC (Click) 1 CPD (Day) 1 CPA (Action) ADLINE.CO
  10. 10. ADLINE.CO
  11. 11. CPM CPC CPD CPAPublisherAdvertiser ADLINE.CO
  12. 12. Branding = CPM & CPDPerformance = CPC & CPA & ... ADLINE.CO
  13. 13. CTR= (click / impression) x 100 ADLINE.CO
  14. 14. CPM = 1 TL1.000.000 impressions= 1000 TL500 clickCTR = (500 / 1.000.000) x 100 = %0.05CPC = 2 TL500 click= 1000 TL2.000.000 impressionsCTR = (500 / 2.000.000) x 100 = %0.025 ADLINE.CO
  15. 15. Conversion = expected action ADLINE.CO
  16. 16. ADLINE.CO
  17. 17. CPM = 1 TL CPC = 2 TL 1.000.000 impressions 500 clicks = 1000 TL = 1000 TL 500 clicks 2.000.000 impressionsPublisher Advertiser ADLINE.CO
  18. 18. eCPM= (revenue / impressions) x 1000 ADLINE.CO
  19. 19. CPM = 1 TL1.000.000 impressions= 1000 TLeCPM = (1000 / 1.000.000) x 1000 = 1CPC = 2 TL500 click= 1000 TL2.000.000 impressionseCPM = (1000 / 2.000.000) x 1000 = 0,5 ADLINE.CO
  20. 20. FC= Frequency capping ADLINE.CO
  21. 21. ADLINE.CO
  22. 22. ADLINE.CO
  23. 23. Targeting ADLINE.CO
  24. 24. VS. ADLINE.CO
  25. 25. ADLINE.CO
  26. 26. ContextualTargeting ADLINE.CO
  27. 27. ADLINE.CO
  28. 28. GeoTargeting ADLINE.CO
  29. 29. ADLINE.CO
  30. 30. BehavioralTargeting ADLINE.CO
  31. 31. Likes Sport Lives in Ankara ManLikes EconomyLives in IstanbulWomanHigh Income ADLINE.CO
  32. 32. ADLINE.CO
  33. 33. ADLINE.CO
  34. 34. OBA= Online Behavioral Targeting ADLINE.CO
  35. 35. ADLINE.CO
  36. 36. http://www.aboutads.info/choices/ ADLINE.CO
  37. 37. Re-Targeting ADLINE.CO
  38. 38. ADLINE.CO
  39. 39. RichMedia ADLINE.CO
  40. 40. http://origin.demo.mediamind.com/italy/preview/INFOMOTORI/VIDEOBACKGROUND_PUSHDOWN/preview_GOLF_nov_2012.htmlhttp://origin.demo.mediamind.com/Europe/Spain/demos/orange/elcomercio_dropwall/DropWall_ElComercio_orange_nov12/ ADLINE.CO
  41. 41. Video ADLINE.CO
  42. 42. Pre-RollMid-RollPost-RollPause-RollOverlay ADLINE.CO
  43. 43. http://vimeo.com/14301686# ADLINE.CO
  44. 44. ADLINE.CO
  45. 45. ADLINE.CO
  46. 46. http://www.iab.net/guidelines/508676/digitalvideo/digitalvideorisingstars ADLINE.CO
  47. 47. Mobile ADLINE.CO
  48. 48. ADLINE.CO
  49. 49. CPM Click to Landing pageCPC Click to AppStoreCPI Click to VideoCPD Click to SMS ADLINE.CO
  50. 50. ADLINE.CO
  51. 51. ADLINE.CO
  52. 52. http://www.iab.net/risingstarsmobile ADLINE.CO
  53. 53. ADLINE.CO
  54. 54. Real TimeBidding ADLINE.CO
  55. 55. http://www.slideshare.net/dogusy/real-time-bidding-dsp-ssp-dmp-atd-itd ADLINE.CO
  56. 56. Search ADLINE.CO
  57. 57. ADLINE.CO
  58. 58. ADLINE.CO
  59. 59. ADLINE.CO
  60. 60. Classified ADLINE.CO
  61. 61. ADLINE.CO
  62. 62. Social Media ADLINE.CO
  63. 63. ADLINE.CO
  64. 64. ADLINE.CO
  65. 65. ADLINE.CO
  66. 66. ADLINE.CO
  67. 67. ADLINE.CO
  68. 68. ADLINE.CO
  69. 69. ADLINE.CO
  70. 70. ADLINE.CO
  71. 71. Market ADLINE.CO
  72. 72. ADLINE.CO
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  85. 85. http://www.iabturkiye.org/sites/default/files/adextr2012.pdf ADLINE.CO
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  90. 90. ADLINE.CO
  91. 91. ADLINE.CO
  92. 92. ADLINE.CO
  93. 93. Thank You
  94. 94. http://www.adline.cohttp://www.linkedin.com/in/mutluyildirim

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