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Waarom KetnetKick?
all rights reserved 2008
all rights reserved 2008
all rights reserved 2008
all rights reserved 2008
all rights reserved 2008 Name  Target Demo  Status  Link to latest news 9 New Disney Worlds  Kids and Tweens?  Concepting/...
Lego Universe:  http://universe.lego.com/en-GB/gameinfo/Default.aspx
all rights reserved 2008
<ul><li>Creatieve werkjes van kids worden getoond op verschillende platformen (Eerste echte usergen platform) </li></ul><u...
KetnetKick 2: kernideeën
voorstellingsfilmpje
 
Belgische kinderen en internetgebruik <ul><li>Stijgend internetgebruik </li></ul><ul><ul><li>In 2004 gebruikten 45% van de...
<ul><li>Winnaar van de Kids Awards 2004 en 2005 voor &quot;Best Game of the Year&quot;  </li></ul><ul><li>Genomineerd voor...
<ul><li>KetnetKick was een enorm succes </li></ul><ul><ul><li>50.000 exemplaren gepland </li></ul></ul><ul><ul><li>67.000 ...
KetnetKick 2: Aantal spelertjes per dag  <ul><li>Boosts op St Niklaas en Kerstmis (maar veel minder uitgesproken dan Kick1...
all rights reserved 2008 >> >>
all rights reserved 2008 >> >>
all rights reserved 2008 >> >> 25 levels total + img/video/flash
all rights reserved 2008 DIRECTIONS
all rights reserved 2008
case: de Plakboek-actie <ul><li>Zomeractie Ketnet: stuur jouw vakantiefoto naar Ketnet. </li></ul><ul><li>Ingezonden werkj...
<ul><li>2004: Dagelijks blokje op Ketnet (uitleggen) </li></ul><ul><li>2005: Focus op de creaties van kinderen (tonen) </l...
Filmpjes KetnetKick op tv
Adventure Rock <ul><li>Format verkocht aan BBC, NRK , … </li></ul>
 
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Kick @ Npox

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Kick @ Npox

  1. 2. Waarom KetnetKick?
  2. 3. all rights reserved 2008
  3. 4. all rights reserved 2008
  4. 5. all rights reserved 2008
  5. 6. all rights reserved 2008
  6. 7. all rights reserved 2008 Name Target Demo Status Link to latest news 9 New Disney Worlds Kids and Tweens? Concepting/Development http://www.virtualworldsnews.com/2008/01/disney-investin.html Adventure Rock Kids Live http://www.virtualworldsnews.com/2007/10/bbc-launches-ch.html Audition Online Teen Live http://www.virtualworldsnews.com/2007/06/nexons_online_a.html BaoBao BengBeng Kids Live http://www.virtualworldsnews.co m/2007/08/red-mushroom-to.html BarbieGirls 8 to 15 Live ht tp://www.virtualworldsnews.com/2008/04/interview-barbi.html#more Beanie Babies 2.0 Kids L ive http://www.virtualworldsnews.com/2008/03/beanie-babies-2 .html Be-Bratz.com 8 to 12 Live http://www.virtualworldsnews.com/2007/07/be-bratz-virtu a.html Bella Sara 5 to 12 Live http://www.virtualworldsnews.com /2008/03/codemasters-lic.html BuildABearville.com Kids Live http://www.virtualworldsnews.com/20 08/03/index.html C3L3B Digital Teens and Young Adults Devel opment http://www.virtualworldsnews.com/2008/01/c3l3b-digital-g.html Cars Virtual Worlds Kids and Tweens? Development http://www.virtualworldsnews.c om/2008/03/disney-presiden.html CC Metro 13 to 34 Live http://www.virtualworldsnews.co m/2007/12/interview-coke.html Chaotic Kids Live http://www .virtualworldsnews.com/2008/01/interview-4kids.html Chapatiz Tweens Live http://www.virtualw orldsnews.com/2008/03/french-virtual.html Chipuya T own Teens? Live http://www.virtualworldsnews.com/2007/11/media-groove-la.html Chugginton 3 to 6 Dev elopment http://www.virtualworldsnews.com/2008/02/ludorums-c huggi.html Club Penguin 7 to 15 Live http://www.virtualworldsnews.com/2007/08/parks-associate.html Conduit Labs ' World Tweens and Teens Development http://www.virtualwor ldsnews.com/2008/01/conduit-labs-re.html Dgamer Kids? Development http://www.virtualw orldsnews.com/2007/07/disney-creates-.html DinoKids Kids an d Tweens Development http://dinokids.com / Disney's Bunnytown Preschoolers Live http://www.virtualworldsnews.com/2007/10/disney-to-launc.ht ml Disney's Virtual Magic Kingdom Kids and Tweens Live (Closing in May) http://www. virtualworldsnews.com/2008/04/disneys-virtual.html#more Dizz ywood 8 to 12 Public Beta http://www.virtualworldsnews.com/2008/02/interview-scott.htm l Empire of Sports Tweens and Teens Public Beta http://www .virtualworldsnews.com/2008/01/giant-interacti.html Faketown 13 to 24 (mostly 13 to 18) Live http://www.virtualworldsnews.com/2007/06/interview_faket.htm l#more FootballSuperstars.com 11 to 18 Development http://www.virtualworldsnews.com/2007 /08/football-supers.html Freaky Creatures Tweens and Teens Development http://www.virtualworldsnews.com/2007/11/freaky-creature.html#more Freggers 13+ Public Beta http:/ /www.virtualworldsnews.com/2008/04/freggers-launch.html Fusio n Fall Kids and Tweens? Development http://www.virtualworldsnews.com/2008/03/tbs-gets-n ew-vp.html Gaia Online 13-18 Live http://www.virtualworlds news.com/2008/03/gaia-costs-25m.html GalaXseeds.com Tween Live http://www.virtualworldsnews.com/200 7/02/chorus_enterta i.html GoPets 13-40 Live http://www.virtualworldsnews.com/ 2007/10/virtual-world-2.html Green.com Kids and Tweens Deve lopment http://www.virtualworldsnews.com/2008/04/iac-to-launch-g.html Habbo Hotel 13 to 16 Live http://www.virtualworldsnews.com/2 008/04/habbo-to-host-n.html http://www.virtualworldsnews.com/2008/ 04/habbo-hotel-par.html Handipoints 4 to 12 Live http://www.virtualworldsnews.com/2008/03/handipo ints-rec.html Hello Kitty Online Tweens to 20s Closed Beta http://www.virtualworldsnews.com/2008/02/sanrio-launches.html Home Teens and Young Adults Closed Beta http: //www.virtualworldsnews.com/2008/04/virtual-world-3.html IMVU Teens and Young Adults Public Beta http://www.virtualworldsnews.com/2008/03/imvu-to-exit-be.html KidsC om.com 7 to 14 Live http://www.virtualworldsnews.com/2008/04/ki dscomcom-to-s.html Lego Universe 8 to 12 Development http://www.virtualworldsnews.com/2008/02/lego-universe-t.h tml Littlest Pet Shop Kids Live http://www.virtualworldsne ws.com/2008/03/pileated-pictur.html Lola's Land Tween Development (launches next week) http://www.virtualwor ldsnews.com/2008/03/harper-collins.html Madagascar-themed world K ids and Tweens? Development http://www.virtualworldsnews.com/2008/02/toy-fair-goes-v.html Mag i-Nation 2 to 12 Live http://www.virtualworldsnews.com/200 8/04/magi-nation-goe.html MapleStory Tweens+ Live http://www.virtualworldsnews.com/2007/11/nexon-sells- car.html Meez Avg age 18, goes older, though Live http://w ww.virtualworldsnews.com/2008/02/interview-meez.html MiniFriday.com Tweens and Teens L ive http://www.virtualworldsnews.com/2007/10/110k-users-on- h.html MinyanLand Kids Live http://www.virtualworldsnews.com/2008/02/minyanville-kab.html Monkey World Youth-oriented Concepting/Development http ://www.virtualworldsnews.com/2008/04/nickelodeon-to.html Moshi Monster Children, b ut also looking at adults Development http://www.virtualwor ldsnews.com/2008/02/liveblogging-12.html#more MyePets.com Kids Live http://www.virtualworldsnews.com /2007/08/mga-entertain-1.html MyLife Kids? Development htt p://www.virtualworldsnews.com/2008/02/toy-fair-goes-v.html Mystikats Kutties 6 to 13 Live http://www.virtualworldsnews.com/2008/01/playhuts-golive.ht ml Mytopia Maybe, teens and young adults Live http://www.vi rtualworldsnews.com/2008/03/mytopia-adds-su.html NASA's Educa tion World Teens Concepting/Development http://www.virtualworldsnews.com/2008/01/nasa-s ubmits-rf.html Neopets 7 to 14 Live http://www.virtualworl dsnews.com/2008/04/virtual-world-2.html NFLRush.com Kids and Tweens? Live http://www.virtualworldsnews.com/ 2007/10/nfl-to-launch-v.html Nicktropolis 9 to 12 Live htt p://www.virtualworldsnews.com/2008/03/nickelodeon-to.html novoKing 16-35 Closed Beta http://www.virtua lworldsnews.com/2007/08/new-chinese-vir.html OurWorld 11 to 15 Public Beta http://www.virtualworldsnews.com/2008/04/flowplay-launch.html Panfu 6 to 12 Live http ://www.virtualworldsnews.com/2008/04/german-world-pa.html Pix ie Hollow Kids and Tweens? Development http://www.virtualworldsnews.com/2008/03/disney- vp-of-te.html Planet Cazmo Tweens and Teens? Public Beta h ttp://www.virtualworldsnews.com/2008/03/pileated-pictur.html Planetvtech.com 5+ Development http ://www.virtualworldsnews.com/2008/02/toy-fair-goes-v.html Pow erUp Teens Live http://www.virtualworldsnews.com/2008/02/ibm-launches-en.html Quest Atlan tis 9 to 12 Live http://www.virtualworldsnews.com/2008/02/ indiana-u-gets.html ROCKETON Kids Closed Alpha http://www.virtualworldsnews.com/2008/02/rocketon-draws.html Sea P als 5 to 14 Development http://www.virtualworldsnews.com/ 2008/02/toy-fair-goes-v.html Second Life Teen Grid Teen Live http://www.virtualworldsnews.com/2008/01/princeton-re vie.html Shining Stars 5 to 12 (skews higher as well) Live http://www.shiningstars.com / SmallWorlds 11-18+ (plans on launching separate kids world) Closed Beta To Launch Soon SocioTown Teens and Young Adul ts Live http://www.virtualworldsnews.com/2007/12/interview-socio.html SpongeBob SquareP ants Kids and Tweens Concepting/Development http://www.vir tualworldsnews.com/2008/04/nickelodeon-to.html Stagecoach Island 14+ Live http://blog.wellsfargo.com/st agecoachisland/ Star in Me Kids Development http://www.vi rtualworldsnews.com/2007/10/star-in-me-anno.html Stardoll 9 to 17 Live http://www.virtualworldsnew s.com/2008/04/stardoll-announ.html TAATU 10 to 19 Live htt p://www.virtualworldsnews.com/2007/12/interview-taatu.html Tamagotchi's Tama & Earth E xpo kids Live http://www.virtualworldsnews.com/2008/02/toy -fair-goes-v.html Tech Deck Live Tweens? Development http://www.virtualworldsnews.com/2008/03/tech-deck-finge.htm l There.com 13-17+ (avg age is 22) Live http://www.virtu alworldsnews.com/2008/04/therecom-and-pa.html Toontown 6 to 12 Live http://www.virtualworldsnews.com/2007/07/disneys-toonto w.html Treetures 5 to 12 Launching Soon http://www.treeturesmag ic.com/treetures/index.html Tronji 6 to 9 Development http://www.virtualworldsnews.com/20 07/07/nice-tech-looks.html#more T-Works Kids Development h ttp://www.virtualworldsnews.com/2007/09/warner-bros-ent.html#more Ty Girlz Tween Live h ttp://www.virtualworldsnews.com/2007/02/ty_to_introduce.html UB Funkeys 8+ Live http://www.virtualworldsnews.com/2008/02/toy-fair-goes-v.html UB Funkeys/S peed Racer 8+ Development http://www.virtualworldsnews.com /2008/02/toy-fair-goes-v.html Unnamed Eco world from Fluid Kids Development http://www.virtualworldsnews. com/2008/03/fluid-entertain.html Unnamed Gaia MMO Kids and T weens? Development http://www.virtualworldsnews.com/2008/02/gaia-announces.html Virtual Congress Teens Developmen t http://www.virtualworldsnews.com/2008/03/protonmedia-to.ht ml VizWoz 11 to 14 Live http://www.virtualworldsnews.com/2008/04/vizwoz-numbers.htm l#more vMTV Tweens and Teens Live http://www.virtualworlds news.com/2008/04/virtual-world-2.html vSide 13 to 24 Live http://www.virtualworldsnews.com/2008/ 04/doppelganger-pa.html WebbliWorld 6 to 10 Live http://ww w.virtualworldsnews.com/2007/07/aardman-animati.html Webkinz 5 to 8 Live http://www.virt ualworldsnews.com/2007/12/webkinz-draws-h.html WebWilds kid s Live http://www.virtualworldsnews.com/2008/02/toy-fair-goes-v.html WeeWorld 13 to 30 Live http://www.virtualworldsnews.com/2008/03/microsoft-enli v.html Whyville 8 to 14 Live http://www.virtualworldsnews.com/2008/04/interview-numed.html W hyworld 8 to 14 Development http://www.virtualworldsnews.c om/2008/04/interview-numed.html Willinilli Kids Development http://www.virtualwor ldsnews.com/2007/11/uovo-receieves.html World of Neopia 7 to 14 Development http://www.virtualworldsnews.com/2008/04/virtual-world-2.html WowBotz 6 to 13 Live htt p://www.virtualworldsnews.com/2008/01/playhuts-golive.html Xi vio Kids Live http://www.virtualworldsnews.com/2008/01/xivio-partners.html Zibbie Zone Kids Live http: //www.virtualworldsnews.com/2007/11/index.html Zwinktopia Tw eens and Teens Live http://www.virtualworldsnews.com/2008/01/zwinky-partners.html http://www.virtualworldsmanagement.com/2008/youthworlds.html
  7. 8. Lego Universe: http://universe.lego.com/en-GB/gameinfo/Default.aspx
  8. 9. all rights reserved 2008
  9. 10. <ul><li>Creatieve werkjes van kids worden getoond op verschillende platformen (Eerste echte usergen platform) </li></ul><ul><li>KetnetKick </li></ul><ul><li>Website </li></ul><ul><li>Nieuwsbrief </li></ul><ul><li>TV !! </li></ul>KetnetKick: de feedback loop
  10. 11. KetnetKick 2: kernideeën
  11. 12. voorstellingsfilmpje
  12. 14. Belgische kinderen en internetgebruik <ul><li>Stijgend internetgebruik </li></ul><ul><ul><li>In 2004 gebruikten 45% van de Belgische kids minstens 1 keer per maand het internet </li></ul></ul><ul><ul><li>In 2007 is dat cijfer opgelopen tot 62% </li></ul></ul>Bron:Youth OnLine / VRT Studiedienst – 2007 <ul><ul><li>> 716.000 Belgische kids (6-11), waarvan 445.000 “regelmatige internetgebruikers”. </li></ul></ul>
  13. 15. <ul><li>Winnaar van de Kids Awards 2004 en 2005 voor &quot;Best Game of the Year&quot; </li></ul><ul><li>Genomineerd voor de Prijs van de Vlaamse Gemeenschap voor het beste Jeugdprogramma 2004 </li></ul><ul><li>Genomineerd voor de Prix Jeunesse 2007 </li></ul>Succes KetnetKick
  14. 16. <ul><li>KetnetKick was een enorm succes </li></ul><ul><ul><li>50.000 exemplaren gepland </li></ul></ul><ul><ul><li>67.000 exemplaren verkocht </li></ul></ul><ul><ul><li>102.100 keer geïnstalleerd </li></ul></ul><ul><ul><li>BEREIK : 183.551 spelers (cumulatief) </li></ul></ul><ul><ul><li>97.480 spelers actief (maart 2008) </li></ul></ul><ul><ul><li>Levensduur van 3 jaar: </li></ul></ul>Succes KetnetKick >100% van markt potentieel
  15. 17. KetnetKick 2: Aantal spelertjes per dag <ul><li>Boosts op St Niklaas en Kerstmis (maar veel minder uitgesproken dan Kick1) </li></ul><ul><li>De laatste weken merken we duidelijk een dalende trend (vooral merkbaar tijdens weekends) </li></ul>
  16. 18. all rights reserved 2008 >> >>
  17. 19. all rights reserved 2008 >> >>
  18. 20. all rights reserved 2008 >> >> 25 levels total + img/video/flash
  19. 21. all rights reserved 2008 DIRECTIONS
  20. 22. all rights reserved 2008
  21. 23. case: de Plakboek-actie <ul><li>Zomeractie Ketnet: stuur jouw vakantiefoto naar Ketnet. </li></ul><ul><li>Ingezonden werkjes per week : 924 </li></ul><ul><ul><li>Website: 245 </li></ul></ul><ul><ul><li>KetnetKick: 679 </li></ul></ul><ul><ul><ul><li>tekeningen: 485 </li></ul></ul></ul><ul><ul><ul><li>make-ups: 97 </li></ul></ul></ul><ul><ul><ul><li>strips: 97 </li></ul></ul></ul><ul><ul><li>Per post: 6 </li></ul></ul>
  22. 24. <ul><li>2004: Dagelijks blokje op Ketnet (uitleggen) </li></ul><ul><li>2005: Focus op de creaties van kinderen (tonen) </li></ul><ul><li>2006: Zeepkistenrace Multiplayer op TV (100% TV-format) </li></ul>KetnetKick op TV: evolutie
  23. 25. Filmpjes KetnetKick op tv
  24. 26. Adventure Rock <ul><li>Format verkocht aan BBC, NRK , … </li></ul>

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