Clip Location Services Platform

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The proliferation of local deal content is allowing for new business models.

Clip provides its mobile local deals platform to publishers, directory and media companies to better monetize their mobile assets.

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Clip Location Services Platform

  1. 1. Mobile  Local  Deals  Pla.orm  Engagement      From  Click  to    Cash  Register.  
  2. 2. Clip  is  Set  to  Become  the  AdMob  for    Local  Offers  
  3. 3. Mobile  Local  Deal     Pla-orm  as-­‐a  Service   Media  Companies   Aggregators   Local  Sales  and  Marke8ng  The  prolifera8on  of  local  deals  is   Directory  Services   Deal  of  The  Day  Sites  allowing  for  new  distribu8on  models.   Merchant  Services   Brands  The  Clip  deal   Get  local  deals  on  the    database  and  mobile   apps  you  use  every  SDK’s  will  provide   day.  “Local  Deal”  func8onality  for  a  growing  network  of  mobile  publishers.    
  4. 4. Following  the  Dollars  –  Deal  Publisher  Revenue  Model    Brick  &  Mortar   Revenue  Breakdown   Pay  on  Performance     Business  Buys   0.25  –  0.75  Cost  Per  Unique   Loca8on-­‐Based   Deal  Publisher  =  40  %     Impression  and  Ability  To  Cap   Mobile  Marke8ng   Deal  Network  =    30  %   Monthly  Impressions   Mobile  Property  =  30%   From  a   Deal  Publisher   Deal   Local  Business   Media   Aggrega8on   Directory  or   Marke8ng  Company   Company   Pla-orm  40%   40%   40%   Coupon  Uptake  on  a  3rd   If  Deal  Publisher   party  app  en8tles  Deal   owns  Mobile   Publisher  to  40%  Revenue   Property  where     share  and  Mobile   impressions  occur,   Property  Owner  to  30%     Revenues   Rev  Share   Combine  to  70%   30%   30%   30%  
  5. 5. Following  the  Dollars  –  Deal  of  the  Day  Revenue  Model   Deal  Crea8on   Deal  of  the  Day     Pla-orms   Sites   Deal  of  the  Day  sites     Revenue  Breakdown   CPA  Commission:  25%  of   integrate  to  expand   Value  of  Deals  Purchased   reach  and  allow  for   Deal  Network  =    50  %   through  the  Clip  Local  Offers   mobile  deal   Mobile  Property  =  50%   Network   discovery  and   purchase   50/50  Rev  Share   with  Publishers   where  a  “Deal   Purchase”  Occurs  50%   50%   Integra8on  with  PayPal  or  other  m-­‐payment   solu8on  to  promote  easy  mobile  transac8ons.  
  6. 6. An  Industry  Leading  LBS  Pla-orm  Clip  Mobile  has  built  a  pla-orm  to  deliver  loca8on-­‐based  content  to    iPhone,  Android  and  Blackberry  apps.    With  over  2  years  of  development  behind  our  deal  aggregator  apps  (Clip  Mobile),  we  have  become  experts  on  using  loca8on-­‐based  content  to  improve  the  mobile  experience  and  further  engage  customers.      If  you  are  a  brand,  retailer,  content  publisher  or  property  manager  you  already  know  you  need  a  strong  mobile  strategy.  Building  apps  is  not  the  right  solu8on  for  everyone,  but  those  embarking  on  an  app  strategy  must  create  mobile  experiences  that  create  value  for  the  end  user  and  build  brand  engagement  with  their  target  market.  The  challenge  is,  how  to  achieve  the  end  goal  on  8me,  on  task  and  on  budget?    We  offer  co-­‐branded,  white-­‐label  and  custom  solu8ons  that  leverage  our  exis8ng  loca8on-­‐based  discount  pla-orm  and  exper8se  in  building  compelling  mobile  experiences.  
  7. 7.  Coupon  Management  System  The  web-­‐based  API  allows  marketers  to  quickly  and  easily  create  offers  from  any  computer  with  an  internet  connec8on.  Automate  go-­‐live  and  expira8on  dates,  associate  offers  to  one  or  many  loca8ons,  and  enforce  usage  restric8ons  through  the  simple  form-­‐based  system.    
  8. 8.  Coupon  Management  System  The  CMS  tracks  gross  impressions  and  unique  users  viewing  each  offer.    Impressions  and  redemp8ons  can  be  tracked  to  a  specific  store  loca8on.  Simple,  XML-­‐based  API  for  integra8on  to  exis8ng  front-­‐ends  or  parallel  services.  
  9. 9. User  Loca8on-­‐Data  The  system  collects  a  robust  set  of  user-­‐loca8on  data  for  clients.    This  informa8on  allows  for  further  targeted  marke8ng  analysis,  mapping  consumer  density  etc.  
  10. 10. An  Industry  Leading  LBS  Pla-orm  Features  • Manage  an  unlimited  number  of  merchants,  retail  loca8ons,  &  coupons  • Set  up  affiliate  and  merchant  accounts  to  allow  self-­‐service  • Automa8cally  geocode  addresses  • Ac8vate  &  deac8vate  coupons  in  real-­‐8me  • Set  up  expira8on  dates  &  go-­‐live  dates  • Associate  coupons  with  specific  loca8ons  &  manage  complex  groupings  • Automa8cally  enforce  usage  restric8ons,  including  limited  use,  8me-­‐of-­‐day,  or  day-­‐of-­‐week    • Generate  detailed,  real-­‐8me  analy8cs  including:  views,  click-­‐throughs,  demographics,  loca8on,  and  more  • Simple,  XML-­‐based  API  for  integra8on  with  other  front-­‐ends  or  parallel  services  • Plus,  numerous  other  features  and  upgrades  that  can  be  implemented  upon  demand  (e.g.  barcode  support  or  integrated  billing)
  11. 11. Local  Offers  Are  Most  Valuable   To  Local  Shoppers    In  2010,  more  than  5-­‐million  Canadians  will  use  their  Smartphone  to  do  more  than  talk,  text  and  email.    A  robust  market  for  mobile  services  is  forming  in  Canada.  A  recent  report  published  by  Juniper  Research  on  Mobile  Marke8ng  and  Retail  Strategies  forecasts  that  the  market  for  mobile  coupons  is  set  to  double  by  2012  to  $4  billion.    Borrell  Associates  published  a  report  on  mobile  marke8ng  in  April  2010,  and  forecasted  coupons  as  the  early  driver  for  growth  of  about  84  percent  a  year  through  2014,  from  a  $2.7  billion  market  in  2009  to  $57  billion.  $2BB  projected  spend  in  loca8on-­‐based  marke8ng  by  2014  from  the  current  $400MM  according  to  BIA/Kelsey,  a  57%  CAGR.  
  12. 12. How  it  Works  Clip  is  a  Leader  in  a  Market  Set  for  Massive  Growth.    We  have  built  a  loca8on-­‐based  mobile  pla-orm  that  aggregates  and  delivers  dynamic  content  to  Apple,  Android  and  Blackberry  devices.  
  13. 13. About  Clip  •   Clip  has  been  opera8ng  for  1  year  and  has  amassed  11,000+  Users  in  Canada.    Served  70K+  coupon  impressions  in  Yr.  1.  Market  leader  in  Canada.  •   Currently  working  with  200+  merchants  including  top  8er  brands  such  as  Quiznos,  Dominos,  Roots,  Whole  Foods  and  others  in  pipeline  for  2011.  •   Experienced  team  of  technologists  who  can  build  and  adapt  amazing  technology  to  suit  your  needs.  •     SDK  and  apps  available  on  3  most  popular  Smartphone  devices.  •   “Perfect  storm”  of  market  opportunity.    Urgency  for  partners  to  mobilize  deal  assets.  
  14. 14. Please  contact  us  for  more  informa8on  about  integra8ons,  features  and  pricing.    David  Offierski  (416)  886-­‐7245  do@clipmobile.ca  @clipmobile   Clip  Mobile  Inc.  was  selected  by  IDC  Research  as  one  of     10  Mobile  Companies  to  Watch  in  2010  All  references  herein  are  made  to  Clip  Mobile  Inc.    This  document  and  the  accompanying  material  contain  informa8on  proprietary  to  Clip  Mobile  Inc.  provided  solely  for  the  purpose  of  evalua8ng  Clip  Mobile  Inc.  as  an  investment  opportunity.  It  must  be  treated  as  strictly  confiden8al  and  may  not  be  disclosed,  either  in  whole  or  in  part,  to  any  party  not  directly  involved  in  the  decision  of  whether  to  par8cipate  in  this  offering.  This  document  is  not  intended  for  general  circula8on  or  publica8on  and  as  such  no  part  of  this  document  may  be  reproduced  in  any  manner  whatsoever  without  the  writen  permission  of  Clip  Mobile  Inc.  This  document  does  not  cons8tute  a  prospectus,  offering  memorandum  or  public  offering.  No  guarantees  are  made  or  implied  with  regards  to  the    investment.  It  should  be  noted  that  no  security  commission  or  regulatory  authority  has  reviewed  this  document.   ©  Clip  Mobile  Inc.  2010   All  Rights  Reserved  

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