Mobile Local Deals Pla.orm Engagement From Click to Cash Register.
Clip is Set to Become the AdMob for Local Oﬀers
Mobile Local Deal Pla-orm as-‐a Service Media Companies Aggregators Local Sales and Marke8ng The prolifera8on of local deals is Directory Services Deal of The Day Sites allowing for new distribu8on models. Merchant Services Brands The Clip deal Get local deals on the database and mobile apps you use every SDK’s will provide day. “Local Deal” func8onality for a growing network of mobile publishers.
Following the Dollars – Deal Publisher Revenue Model Brick & Mortar Revenue Breakdown Pay on Performance Business Buys 0.25 – 0.75 Cost Per Unique Loca8on-‐Based Deal Publisher = 40 % Impression and Ability To Cap Mobile Marke8ng Deal Network = 30 % Monthly Impressions Mobile Property = 30% From a Deal Publisher Deal Local Business Media Aggrega8on Directory or Marke8ng Company Company Pla-orm 40% 40% 40% Coupon Uptake on a 3rd If Deal Publisher party app en8tles Deal owns Mobile Publisher to 40% Revenue Property where share and Mobile impressions occur, Property Owner to 30% Revenues Rev Share Combine to 70% 30% 30% 30%
Following the Dollars – Deal of the Day Revenue Model Deal Crea8on Deal of the Day Pla-orms Sites Deal of the Day sites Revenue Breakdown CPA Commission: 25% of integrate to expand Value of Deals Purchased reach and allow for Deal Network = 50 % through the Clip Local Oﬀers mobile deal Mobile Property = 50% Network discovery and purchase 50/50 Rev Share with Publishers where a “Deal Purchase” Occurs 50% 50% Integra8on with PayPal or other m-‐payment solu8on to promote easy mobile transac8ons.
An Industry Leading LBS Pla-orm Clip Mobile has built a pla-orm to deliver loca8on-‐based content to iPhone, Android and Blackberry apps. With over 2 years of development behind our deal aggregator apps (Clip Mobile), we have become experts on using loca8on-‐based content to improve the mobile experience and further engage customers. If you are a brand, retailer, content publisher or property manager you already know you need a strong mobile strategy. Building apps is not the right solu8on for everyone, but those embarking on an app strategy must create mobile experiences that create value for the end user and build brand engagement with their target market. The challenge is, how to achieve the end goal on 8me, on task and on budget? We oﬀer co-‐branded, white-‐label and custom solu8ons that leverage our exis8ng loca8on-‐based discount pla-orm and exper8se in building compelling mobile experiences.
Coupon Management System The web-‐based API allows marketers to quickly and easily create oﬀers from any computer with an internet connec8on. Automate go-‐live and expira8on dates, associate oﬀers to one or many loca8ons, and enforce usage restric8ons through the simple form-‐based system.
Coupon Management System The CMS tracks gross impressions and unique users viewing each oﬀer. Impressions and redemp8ons can be tracked to a speciﬁc store loca8on. Simple, XML-‐based API for integra8on to exis8ng front-‐ends or parallel services.
User Loca8on-‐Data The system collects a robust set of user-‐loca8on data for clients. This informa8on allows for further targeted marke8ng analysis, mapping consumer density etc.
An Industry Leading LBS Pla-orm Features • Manage an unlimited number of merchants, retail loca8ons, & coupons • Set up aﬃliate and merchant accounts to allow self-‐service • Automa8cally geocode addresses • Ac8vate & deac8vate coupons in real-‐8me • Set up expira8on dates & go-‐live dates • Associate coupons with speciﬁc loca8ons & manage complex groupings • Automa8cally enforce usage restric8ons, including limited use, 8me-‐of-‐day, or day-‐of-‐week • Generate detailed, real-‐8me analy8cs including: views, click-‐throughs, demographics, loca8on, and more • Simple, XML-‐based API for integra8on with other front-‐ends or parallel services • Plus, numerous other features and upgrades that can be implemented upon demand (e.g. barcode support or integrated billing)
Local Oﬀers Are Most Valuable To Local Shoppers In 2010, more than 5-‐million Canadians will use their Smartphone to do more than talk, text and email. A robust market for mobile services is forming in Canada. A recent report published by Juniper Research on Mobile Marke8ng and Retail Strategies forecasts that the market for mobile coupons is set to double by 2012 to $4 billion. Borrell Associates published a report on mobile marke8ng in April 2010, and forecasted coupons as the early driver for growth of about 84 percent a year through 2014, from a $2.7 billion market in 2009 to $57 billion. $2BB projected spend in loca8on-‐based marke8ng by 2014 from the current $400MM according to BIA/Kelsey, a 57% CAGR.
How it Works Clip is a Leader in a Market Set for Massive Growth. We have built a loca8on-‐based mobile pla-orm that aggregates and delivers dynamic content to Apple, Android and Blackberry devices.
About Clip • Clip has been opera8ng for 1 year and has amassed 11,000+ Users in Canada. Served 70K+ coupon impressions in Yr. 1. Market leader in Canada. • Currently working with 200+ merchants including top 8er brands such as Quiznos, Dominos, Roots, Whole Foods and others in pipeline for 2011. • Experienced team of technologists who can build and adapt amazing technology to suit your needs. • SDK and apps available on 3 most popular Smartphone devices. • “Perfect storm” of market opportunity. Urgency for partners to mobilize deal assets.