1. No exact release date; builds suspense around
the film which fits in well with the genre of
horror. Also tricks the audience into looking
into the film to find the date.
The main image
has a lot of
comedic value. If
someone finds this
image funny they
will be more
inclined to watch
the film as it
attracts to their
sense of humour.
The secondary image is
very peaceful creating a
great juxtaposition with
the flamboyant character
in the main image; again
adding to the comedy
of the poster.
Dark colour scheme alongside
the eerie texture of the
background gives the poster a
horror theme to it.
The fact that we can’t
see the characters face
really dehumanizes
them. It stops the
audience seeing them
as a person which
builds up the suspense
around what has/is
going to happen to
them.
By showing the face of a
well-known actor such as
Jack Black, it draws in a
new target audience.
People who like jack Black
in his other roles will
immediately be drawn into
watching this film too.
The fact that the film is
based on true case files,
entices the target
population. It adds a much
greater feeling of horror and
suspense as the film almost
becomes more real.
The release date draws
the audience in, it excites
them. Also it gets people
talking about the film and
thus extends the target
audience.
By having this link with
previous films it appeals
to their fans. If a Saw fan
for example, saw this
poster they would be
more inclined to watch
the film knowing the links
with their favourite
franchise.