Web4print Brochure Power Point

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Web4print Brochure Power Point

  1. 1. Data-driven automated print production for POS
  2. 2. System Overview <ul><li>A number of templates are available both for overall page layout and for layout of individual products on page </li></ul><ul><li>All necessary information is included in Excel spreadsheet: </li></ul><ul><ul><li>Product data (description, price, etc.) </li></ul></ul><ul><ul><li>Product image </li></ul></ul><ul><ul><li>Template options for page and product layout </li></ul></ul><ul><ul><li>Graphic elements (backgrounds, clip art, etc.) </li></ul></ul><ul><li>Spreadsheet is automatically scanned, data is merged with templates, and print-ready PDF is generated – usually in less than one minute </li></ul>
  3. 3. Benefits <ul><li>Because all content and design elements are modular and specified in Excel spreadsheet, easy to rearrange and reuse </li></ul><ul><li>Proofing/correction cycle is instantaneous </li></ul><ul><li>Data can be easily repurposed; for instance, the same data can drive production of brochure, shelf talkers, and other materials </li></ul><ul><li>Additional data can be included in spreadsheet with no effect on production; product codes, internal price info, etc. </li></ul>
  4. 4. How data is organised and processed <ul><li>Each row in page worksheet specifies style (layout scheme) for each page as well as any background graphics, headers/footers, etc. </li></ul><ul><li>Each row in product worksheet specifies page that product is to appear on, style, product info, product illustration </li></ul><ul><li>Product rows are scanned one-by-one, then each product is placed on relevant page in reading order (left-right, top-bottom) </li></ul><ul><li>Styles begin with a letter which indicates the size – so all ‘A’ styles will fit in an ‘A’ placeholder on the page. </li></ul>
  5. 5. Page/product layouts <ul><li>A range of page templates available – these thumbnails show position and size of product placeholders for each page style </li></ul><ul><li>Various choices of product templates to fit the ‘A’ size space </li></ul><ul><li>Each range has one option for single image alone (as A3 in this example). Can be used for: </li></ul><ul><ul><li>Illustration (e.g. lifestyle stock photo) </li></ul></ul><ul><ul><li>Insertion of custom designed info box </li></ul></ul><ul><ul><li>Insertion of advertising </li></ul></ul>
  6. 6. The process step-by-step <ul><li>Choose page and product styles </li></ul>2. Edit Page/product info in spreadsheet
  7. 7. The process step-by-step <ul><li>3. Upload spreadsheet and click ‘publish’ </li></ul>4. Wait for system to process data (usually under a minute, depending on complexity and number of images)
  8. 8. The process step-by-step <ul><li>5. PDF proof loads in browser window – proof each page on-screen or print out </li></ul>
  9. 9. Data-driven automated print production for POS

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