The ROI of Social Media seems to be something many people want, but few know how to calculate. As a specialty, in this presentation I look at why there hasn't been more focus on this topic and why its time for people to learn how to do this. I distinguish the difference between metrics and ROI. ROI is looking at the actual value of the social media program vs the cost to deliver it. And I address why might happen if we as a industry don't focus on this more!