Domino's Pizza Brand Analysis Presentation

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A brand analysis presentation -- including a SWOT analysis -- prepared by a group of students in my buying behavior class at UCSB Extension.

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Domino's Pizza Brand Analysis Presentation

  1. 1. Domino’s Pizza Brand Analysis http://youtu.be/a5oo3i38K2g1/8
  2. 2. History • 1960: Tom and James Monaghan purchased “DomiNick’s Pizza” for $900 • 1965: Renamed to “Domino’s Pizza Inc.” • 1967: First franchise store opened • 1978: 200th store opened2/8
  3. 3. Current Statistics • 1983: 1st international store in Canada • 1997: 1,500 international locations • more than 9,300 stores in 65 countries • 145,000 employees • 2010: • Revenue: $1.6 billion (12% increase) • Profit: $220 million (20% increase)3/8
  4. 4. SWOT Analysis – Strengths • large, well-knitted network of company owned and franchise stores • one of the leading and most popular pizza delivery companies in the USA • strong brand equity, heavy advertising • efficient and effective supply chain management • leader in online and mobile ordering • ideal customer: someone who eats4/8
  5. 5. SWOT Analysis – Weaknesses • ambiance of stores • lack of organic / local food • expensive without promotions / discounts • “The Noid” caused more confusion than confidence5/8
  6. 6. SWOT Analysis – Opportunities • growing presence in emerging markets (China, India) • Leverage supply chain & distribution system to introduce new products: • Low carb, gluten free, and organic products • Regional toppings in different markets • Establish “gourmet” restaurants with more appealing ambiance • Special promotions • iPhone application sales6/8
  7. 7. SWOT Analysis – Threats • Changing consumer habits towards healthier food • Currency fluctuations • Intensive competition • Social media • Video of employees tainting products7/8
  8. 8. Bon Appétit!8/8

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