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UX Design e Web Usability - SMAU Firenze 2015

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Abstract "UX Design e Web Usability: il checkup per siti belli e facili da usare" (Jacopo Pasquini, Simone Giomi).

Come è possibile capire se un sito è solo piacevole da vedere o anche funzionale, efficace e soprattutto in grado di raggiungere gli obiettivi di business dell’azienda?
Attraverso un’attenta analisi di usabilità e UX, cioè attraverso uno studio mirato di tutti quei fattori che determinano l’efficacia della comunicazione e la facilità d’uso di un sito web: la navigazione, la brand identity, la scrittura sul web, lo svolgimento di compiti complessi, il visual design, la conformità ai più recenti standard tecnici come il responsive design.

In pratica, quali sono gli strumenti concettuali per compiere il checkup?
Esistono una marea di linee guida di buona progettazione per valutare il web design prodotte dai maggiori esperti internazionali del settore. Noi proponiamo una sintesi completa e ragionata di queste linee guida: una checklist basata su 10 punti, 10 mini consulenze frutto della nostra esperienza professionale e teorica che vi permetteranno di valutare l’usabilità e la user experience di un sito web.

Su quali tipi di siti web è possibile compiere un’analisi di user experience e usabilità?
Su qualsiasi tipi di sito web, da quello istituzionale a quello commerciale, dal semplice sito vetrina, al portale specializzato di informazioni, passando per il sito di eventi. Nel nostro libro abbiamo dedicato un approfondimento particolare al mondo degli e-commerce, fornendo consigli su come ottimizzare la comunicazione e le vendite di uno shop on-line.

Target: Project manager e specialisti delle digital agency, esperti web marketing, grafici, designer, sviluppatori, consulenti, docenti, freelance, startupper, studenti, giornalisti, blogger, manager di azienda.

Published in: Education
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UX Design e Web Usability - SMAU Firenze 2015

  1. 1. UX Design e Web Usability UX Design e Web Usability
 Il checkup per siti belli e facili da usare Jacopo Pasquini Simone Giomi
  2. 2. UX Design e Web Usability Ci presentiamo Jacopo Pasquini Digital Experience Consultant & Teacher www.doctorbrand.it @doctorbrand Simone Giomi User Experience Designer & Usability Expert www.simonegiomi.com @simonegiomi 

  3. 3. UX Design e Web Usability UX & Usability fail Interfacce non intuitive
  4. 4. UX Design e Web Usability UX & Usability fail Trash!
  5. 5. UX Design e Web Usability Web & Mobile User Experience SEO/SEM Advertisin g DEM Social Media Digital PR Analytics Digital Strategy: molte componenti
  6. 6. UX Design e Web Usability Le fasi del processo UX Design
  7. 7. UX Design e Web Usability + likeability - likeability + usability- usability Horrible Perfect Easy Beautiful Dove vi posizionate? Bellezza e funzionalità
  8. 8. UX Design e Web Usability Ispirazioni di web design Ispirazioni per la bellezza
  9. 9. UX Design e Web Usability Ispirazioni di web design Ispirazioni per la funzionalità
  10. 10. UX Design e Web Usability Test utente fai da te (low cost) Test di usabilità “family&friends” Meglio fare pochi test che nessun test - (Steve Krug)
  11. 11. UX Design e Web Usability Valutazione esperta Valutazione condotta da esperti di usabilità
  12. 12. UX Design e Web Usability Le 10 euristiche di Pasquini e Giomi La nostra usability checklist per siti di successo! Un prodotto «Made in Italy» :) Identità Homepage Navigazione Ricerca Scrittura Lettura Grafica Compiti Tecnica Ecommerce 1 2 3 4 5 6 7 8 9 10
  13. 13. UX Design e Web Usability Coincidenze :)
  14. 14. UX Design e Web Usability Thank You! UX Boutique - www.userexperience.boutique Consulenza e formazione di user experience e usabilità

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