Keynote Auto Summit: Measuring Engagement in the Auto Industry

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This is a case study with some of the top automotive brands. This includes: Mercedes Benz
Audi
Jaguar
Lexus
BMW USA
Infiniti
Volvo

and then...

Toyota
Mazda
Honda
Nissan
Volkswagen
Hyundai

Published in: Business, Technology
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  • This is a combo chart that shows number of social posts and effectiveness of engagement this allows you to compare brand against brand. Note: you can toggle graph elements using the legend at the bottom of the graph.
  • This is a combo chart that shows number of social posts and effectiveness of engagement this allows you to compare brand against brand. Note: you can toggle graph elements using the legend at the bottom of the graph.
  • This is a combo chart that shows number of social posts and effectiveness of engagement this allows you to compare brand against brand. Note: you can toggle graph elements using the legend at the bottom of the graph.
  • This is a combo chart that shows number of social posts and effectiveness of engagement this allows you to compare brand against brand. Note: you can toggle graph elements using the legend at the bottom of the graph.
  • Shows the overall interactions by content type.
  • This is a combo chart that shows number of social posts and effectiveness of engagement this allows you to compare brand against brand. Note: you can toggle graph elements using the legend at the bottom of the graph.
  • This is a combo chart that shows number of social posts and effectiveness of engagement this allows you to compare brand against brand. Note: you can toggle graph elements using the legend at the bottom of the graph.
  • This is a combo chart that shows number of social posts and effectiveness of engagement this allows you to compare brand against brand. Note: you can toggle graph elements using the legend at the bottom of the graph.
  • Shows the overall interactions by content type.
  • Keynote Auto Summit: Measuring Engagement in the Auto Industry

    1. 1. Dr.  Natalie  L.  Petouhoff     @drnatalie          www.DrNatalieNews.com   •   Increase  your  Brand’s  Engagement   •   Drive  More  Customers  Through  Marke;ng  Funnel   •   Reduce  Your  Social  Media  and  Content  Costs   •   Show  Social  Media  ROI   The  Evolu*on  of     Social  Media  Marke*ng  in   the  Automo*ve  Industry:   HOW  TO  GO  BEYOND  THE  “LIKE”   TO  MEASURE  ENGAGEMENT  
    2. 2.   My  goal  today  is:     Provide  My  Exclusive    research  Insights       The  Top  Automo*ve  Companies   With  the  Best     Social  Media  Engagement    Dr.  Natalie  L.  Petouhoff     @drnatalie          www.DrNatalieNews.com  
    3. 3. THERE’S A NEW WAVE OF BRAND BUILDING
    4. 4. 5 Logos are static They don’t talk They don’t have conversations They don’t engage @drnatalie  
    5. 5. 6 Brands… NOW must become Social EXPERIENCES   @drnatalie  
    6. 6. 7   Because  Marketers  are  in…  
    7. 7. Which means you have to figure out how to make your brand A Digital EXPERIENCE
    8. 8. Take  for  instance  THE  “ENGAGEMENT”  ON   George  Takei’s  Facebook  Page…   >3M  Talking  About  This   @drnatalie    hEp://bit.ly/AutoSummit2013  
    9. 9. Let’s  look   aT  one  of  the   photos  he   shared…   179,224  Likes   313,953  Shares   @drnatalie    hEp://bit.ly/AutoSummit2013  
    10. 10. Here’s a Video Map of Engagement: How 1 Piece of Content Gets Shared *Source:  Stamen     hEps://vimeo.com/50730773   •  Starts from George •  People share it •  Shares spawn new shares hEp://www.facebookstories.com/stories/2200/data-­‐visualizaUon-­‐photo-­‐sharing-­‐explosions   The  two  colors  are  gender  July  to  September  2012      
    11. 11. Engagement

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