Joblocal - Disruptive innovations in local job markets (DME London 2013)

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Joblocal - Disruptive innovations in local job markets (DME London 2013)

  1. 1. Joblocal – disruptive innovationsin local job marketsLondon, April 16th
  2. 2. Joblocal develops, runs and supportslocal online job markets““Press coverage, mainly in german speaking countries so far:Our business?
  3. 3. Market size GermanyLocal plus online now shows the same disruption as national markets did 20051) projection 2015, source: BDZV, own analysis, November 20112 Market size in Germany 2012, source: Marktgruppe ResearchSales Monster.de 2010 (online job market)54 Mio. EUR (+60 % since 2005)Sales Süddeutsche 2010 (print job market)28 Mio. EUR (-25 % since 2005)Sales local job boards 2012 (online job market)200 Mio. EUR (∞ % till 2015)2Sales local newspapers in GER (print job market)400 Mio. EUR (-30 % till 2015)1
  4. 4. TopMgmtSpecialists, ExecutivesRegular staff,case workerslow-skilled workersStudents, Trainees, InternsTopMgmtSpecialists,ExecutivesRegular staff,case workerslow-skilled workersStudents, Trainees, InternsMarket structure of job marketsNiche „local online job markets“ still not coveredHeadhuntersTrade pressLocalNewspapersWeekly newspapersParish journalslocalnationalLocalfocusofthejoblistingNational Newspapers
  5. 5. Growth strategyIn local markets size doesn‘t matter, revenue does!plus = best of class margin:
  6. 6. Software:Newspaper cirulation: 70.000 (daily)Market size: 500.000 inhabitantsContent: 1.400 Job listingsTraffic management: fully automatic,CPC < 0,10 EURGoogle SERPs: Position 1 or 2Sales: 10% of print sales after 2,5 years(in addition to loss-free print sales)Completion rate: > 50 %Seite 6Best practice - rosenheimJOBSEvery single market is an enormous cash cow
  7. 7. USPs local job marketDisruptive product: flat-rate with extended recruiting servicesPremiumFlat: Unlimited listings Retention rate > 85%Employer Branding: Top Position for „localheroes PremiumProfil Social Media CentralLocal Marketing: Workshops Job fairs Outdoor...and and many more
  8. 8. Sales processes and scalabilityField sales and local brand are critical success factorsResearchLead QualificationTele SalesField Salesside effect:contentproduction
  9. 9. Marketing / Traffic ManagementFully automatic system to generate additional traffic when needed.Direct trafficCross-mediaside effectsFree trafficDynamicLandingpagesBacklinkBuildingPaid trafficAutomatic SEMManagementDynamically generated„affiliate feeds“ Min. Contactsper job adRadioPrintOutdoorEventReach campaignsBrand awarenessSales support
  10. 10. Back to topic: DisruptionLocal is going to be disrupted nextNewspapers are „trapped“ – still afraid of cannibalizationNational job boards did not enter the marketNational market has been disrupted 5 years ago –local is going to be nextNational disruptors like monster can‘t enter the marketPrice differentiation issuesMissing Field sales
  11. 11. Next stepsFurther growth with ownstand-alone marketsNew Partnerships withmedia companies
  12. 12. Thank youDominic Bönischdb@joblocal.de+49 8031 / 35 38 480also on LinkedIn, XING

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