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Web 2.0

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Web 2.0

  1. 1. Web 2.0 Usage, Concepts, Technology Presented by Martin Etzel
  2. 2. Table of contains • 1 What is Web 2.0? • 2 Community – a social web – 2.1 social Information exchange – 2.2 Collective Indexing – 2.3 Internet based Communication – 2.4 social networks – 2.5 Browser based Applications • 3 Technical side of Web 2.0 – 3.1 AJAX Code example – 3.2 Advantages, Disadvantages – 3.3 AJAX Frameworks • 4 Economical aspects of Web 2.0 • 5 Future of the web • 6 References
  3. 3. 1. What is Web 2.0? • Indicates a change in Web usage – Two-way communication – Users can change pages User become editors • A terms for a combination of many (new) technologies
  4. 4. 2. Community – a social web • Humans want to communication • Present themselves
  5. 5. 2.1 Social information exchange • Wikis MediaWiki Presentation http://localhost:85/MyWiki/ • Blogs • Exchange of other medias – Videos – Audio – Pictures – Texts
  6. 6. 2.2 Collective Indexing • Social book marking • User tag content • Recommending of products
  7. 7. 2.3 Internet based communication • Real time messages • Chat • Instant Messaging • Internet telephony/VoIP • Videoconferencing
  8. 8. 2.4 Social networks • Meet people and stay in contact – MySpace – Xing – StudiVZ – Facebook – …
  9. 9. 2.5 Browser based applications • Everywhere available • Image processing – Snipshot.com • Text/Table – Goggle Docs •…
  10. 10. Example browser based applications: Goggle docs
  11. 11. 2.6 Summary of Web 2.0 Application WebServices E-Mail, FTP © [Beck 2007] Beck, A.: Web 2.0: Konzepte, Technologie, Anwendungen. HMD – Praxis der Wirtschaftsinformatik, Heft 255, Juni 2007
  12. 12. 3. The technical side • AJAX (Asynchronous JavaScript and XML) – JavaScript – XML • Adobe Flash – ActionScript • RSS feeds
  13. 13. 3.1 AJAX Code example • HTML – <input type=quot;textquot; id=quot;txt1quot; onkeyup=quot;showHint(this.value)quot;> – <span id=quot;txtHintquot;></span> • JavaScript – Generate XMLHttpRequest Object – xmlHttp.onreadystatechange=fReady; – xmlHttp.open(quot;GETquot;,url,true); – xmlHttp.send(null); – function fReady() – document.getElementById(quot;txtHintquot;) .innerHTML=xmlHttp.responseText; • Serverside e.g. PHP – Return a list of sugestions (c) http://www.w3schools.com/ajax/ajax_source.asp
  14. 14. 3.2 Advantages, Disadvantages • Faster response to actions • Less bandwidth needed • Separation of data and format • Missing integration in Browser (no back button) • No Bookmarks • Unknown loading time
  15. 15. 3.3 AJAX Frameworks • ASP.NET – ASP.NET AJAX (Atlas) • PHP – AjaxAC • Java – DWR Direct Web Remoting – GWT Google Web Toolkit • Only Client side – Prototype • More than 150…
  16. 16. 4. Economical aspects of Web 2.0 • Marketing – let your customers work – Fan article for blogs – New places for PR • Communication in/of enterprises – Wikis – Blogs – Xing
  17. 17. 5. Future of the web • More and more use of Web 2.0 • Let costumers design your product • Other medias use web for response • Virtual reality • Witch frameworks, languages Semantic Web?
  18. 18. Questions Thanks for your attention!
  19. 19. 6 References/Literature • http://www.exforsys.com/tutorials/aja x/advantages-and-disadvantages-of- ajax.html (accessed 15.12.07) • [O’Reilly 05] O’Reilly, T.: What Is Web 2.0. Design Patterns and Business Models for the Next Generation of Software • [Beck 07] Beck, A.: Web 2.0: Konzepte, Technologie, Anwendungen. HMD – Praxis der Wirtschaftsinformatik, Heft 255, Juni 2007 • [Peters 07] Peters, I., Stock,W.: Web 2.0 im Unternehmen. Wissensmanagement, Nr. 4/07, S. 22- 25, Juni 2007

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