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DNX Workshop ★ Nischen finden, validieren und erobern - Sebastian Kühn

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www.dnx-berlin.de > DNX ★ Digitale Nomaden Konferenz

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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DNX Workshop ★ Nischen finden, validieren und erobern - Sebastian Kühn

  1. 1. Nischen finden, validieren und erobern Sebastian Kühn DNX Workshop | 10.10.2015
  2. 2. Sebastian Kühn - Nischen finden, validieren und erobern - 1 - Worst business advise ever: “Follow Your Passion, the Money Will Come.” „I don't know the key to success, but the key to failure is trying to please everybody.“ – Bill Cosby Best business advise ever:  By trying to be everything to everyone, you end up being nothing to nobody. Angst vor der Nische
  3. 3. Sebastian Kühn - Nischen finden, validieren und erobern - 2 - Freelancer Affiliate Marketer Blogger Netzwerker Mein Hintergrund
  4. 4. Learning #1: Freelancing Translation and Social Media Marketing Services Sebastian Kühn - Nischen finden, validieren und erobern - 3 - Potenzielle Kunden Kunden Verdienst vs. Zeit $ Localization and SEO for Apps (EN-GE) Potenzielle Kunden Kunden Verdienst vs. Zeit $$$$
  5. 5. Learning #2: Blogging Geld verdienen im Internet Sebastian Kühn - Nischen finden, validieren und erobern - 4 - Potenzielle Leser Leser/Käufer Targeting 10% Bürokratie, Steuern und Versicherungen für DNs Potenzielle Leser Leser/Käufer Targeting 80%
  6. 6. Learning #3: Online-Community Community für Reisende, Freelancer, Digitale Nomaden, Online Unternehmer, ... Sebastian Kühn - Nischen finden, validieren und erobern - 5 - Potenzielle Mitglieder Mitglieder Engagement gering Monetarisierung schwer
  7. 7. Sebastian Kühn - Nischen finden, validieren und erobern - 6 - Angstfrei
  8. 8. Je konkreter die Nische, desto ...  schneller wirst du als Experte wahrgenommen  weniger direkte Wettbewerber hast du  einfacher kannst du dich vom Wettbewerb abgrenzen  besser verstehst du deine Zielgruppe  gezielter kannst du dein Angebot kommunizieren  höher ist die Conversion Rate  mehr Menschen werden letztendlich kaufen Sebastian Kühn - Nischen finden, validieren und erobern - 7 -
  9. 9. o Nische mit klar definierter Zielgruppe o Angebot löst ein Problem oder erfüllt einen Bedarf o ausreichende Nachfrage (mit Kaufkraft) o wenige/schwache Wettbewerber o unklares Angebot, das sich an die Massen richtet o komplexe Produkte ohne klaren Mehrwert o Bedarf ohne Kaufabsicht o übersättigter Markt Sebastian Kühn - Nischen finden, validieren und erobern - 8 - Beispiele HDMI VGA Adapter Crossfit-Ausrüstung Ökotourismus in Spanien Beispiele Smartphones Yoga Reisen
  10. 10. Sebastian Kühn - Nischen finden, validieren und erobern - 9 - Die Suche nach der perfekten Nische 1) Nachfrage 3) Wettbewerb 2) Kaufabsicht Eigene Skills + Bedarf am Markt + Defizit Keywordanalyse Bedarfsanalyse Wettbewerbsanalyse
  11. 11. 1) Nachfrage Sebastian Kühn - Nischen finden, validieren und erobern - 10 -  Nische = (Long Tail) Keyword  Richtwert sind 1.000 – 8.000 monatliche Suchanfragen  Kostenloser Check mit dem Google AdWords Keyword-Planer
  12. 12. 2) Kaufabsicht  Geschaltete Werbeanzeigen in der Google Suche (keine Anzeigen = nicht lukrativ)  Klickpreise für Google AdSense (hoher Klickpreis = mehr Wettbewerb und höheres Ertragspotenzial)  Anzahl und Qualität der Bewertungen auf Amazon (schlechte Bewertungen = Verbesserungspotenzial)  Flippa für Affiliate und E-Commerce Webseiten  Anzahl der Partnerprogramme und gezahlte Provisionen  Gesuche und Angebote auf Freelancer Portalen  Money-Keywords in Suchanfragen (kaufen, test, vergleich, rabatt, problem, ...) Sebastian Kühn - Nischen finden, validieren und erobern - 11 - Follow the money  Häufig auftretende Fragen ohne Antworten in Foren und anderen Communities  Umfrage unter Lesern, Kunden und Bekannten  MVP (Prototyp) erstellen und theoretische Kaufbereitschaft testen
  13. 13. 3) Wettbewerb Sebastian Kühn - Nischen finden, validieren und erobern - 12 -  Top Google Ergebnisse analysieren  Alter der Domain  Alexa Rank  Indizierte Seiten  Google PageRank  Backlinks  Social Media Shares und Likes  Art der Seite (Forum, E- Commerce, ...)  Keyword in Domain, Titel, Text und Metadaten?  Qualität der Inhalte
  14. 14. Sebastian Kühn - Nischen finden, validieren und erobern - 13 - Raus aus der Nische
  15. 15. Die Evolution der Nische Sebastian Kühn - Nischen finden, validieren und erobern - 14 - Heute Umsatzpotenzial(Nachfrage) Schwierigkeitsgrad (Wettbewerb) 6 – 24 Monate > 2 Jahren
  16. 16. Sebastian Kühn - Nischen finden, validieren und erobern - 15 - „By trying to be everything to everyone, you end up being nothing to nobody.“
  17. 17. Vielen Dank und viel Erfolg! www.wirelesslife.de sebastian@wirelesslife.de
  18. 18. Kostenlose Tools Nischen/Keywords finden o UberSuggest o Google Keyword-Planer o Google Trends o Wordtracker o Flippa o eBay Trends o Amazon Bestseller o 100Partnerprogramme Sebastian Kühn - Nischen finden, validieren und erobern Wettbewerber analysieren o SpyFu o WebRankStats o SEMRush o MozBar o Open Site Explorer

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