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*  Posterous  *   A Cool, New Tool   for Developing Your Personal Brand  Deb Nystrom, Reveln Consulting  for LA2M January ...
Who are we? <ul><li>Long time LA2M-ers  </li></ul><ul><li>University of Michigan </li></ul><ul><li>Streaming Audience </li...
 
<ul><li>Blogging start 2008 - UM & Wordpress </li></ul><ul><li>Talent Management article </li></ul><ul><li>DebNystrom@Reve...
Tumblr & Posterous <ul><li>Mini-blogging  </li></ul><ul><li>Supports all types of rich media  </li></ul><ul><li>Bookmarkle...
 
Step One
Done!
Posterous Example
Email Autopost Autopost  [email_address]
A Posterous Advantage <ul><li>The future. 19% have smartphones today, 49% intend to purchase a smart phone in next 2 years...
Try It <ul><li>[email_address] </li></ul><ul><li>post@ pworksa2.posterous.com </li></ul>
Posterous Workshop  -  February <ul><li>http: //pworksa2.posterous.com/ </li></ul><ul><li>Group blog </li></ul>
Personal branding <ul><li>A well-built brand will be your life raft.  </li></ul><ul><li>--  Judith Sills, Ph.D. </li></ul>
Personal Brand:  Two Key Questions <ul><li>Is your brand is what you want it to be? </li></ul><ul><li>Have you created it ...
Three Fundamentals <ul><li>The blog is fundamental.   </li></ul><ul><ul><li>… If you don’t have a blog, you don’t have  an...
Fundamental II <ul><li>2. Own Your Own Website </li></ul><ul><ul><li>Brand </li></ul></ul><ul><ul><li>Builds credibility <...
Fundamental III <ul><li>3. Use Social Media to Your Advantage </li></ul><ul><ul><li>Relationship Building </li></ul></ul><...
Facebook + Posterous “ Facebook has become a personal, product and corporate  branding hub.  “  -- Mashable.com Reference:...
Sample from Ken’s posterous <ul><ul><ul><li>Data derived from Google Ad Planner </li></ul></ul></ul><ul><ul><ul><li>via ro...
Multiples & Micros
 
Some Other Numbers
Numbers - Professional Twitter as a Leadership Tool  Jul 11  45
Numbers - Personal September garden  Sep 01
Numbers <ul><li>Posterous points to Reveln </li></ul><ul><li>F2F:  Visited main web site? </li></ul><ul><li>Avg. time on s...
Just Because You Can, Should You? <ul><li>Social Media pyramid  (Brian Solis) </li></ul><ul><li>Develop a blogging strateg...
Tumblr  &  Posterous <ul><li>Theme customization </li></ul><ul><li>Web based posting </li></ul><ul><li>Tumblr community </...
Folks to Watch
 
FearNot <ul><li>F it => personality & client interests </li></ul><ul><li>E xperiment => research </li></ul><ul><li>A llow ...
Tombstone - Brand Wisdom <ul><li>Be what you is… </li></ul><ul><li>Because if you is,  </li></ul><ul><li>what you ain’t th...
 
Branding resources from Mashable.com <ul><li>Personal Branding 101: How to Discover and Create Your Brand </li></ul><ul><l...
Posterous Blogs to Watch <ul><li>http://kenburbary.posterous.com/ </li></ul><ul><ul><li>Local, Detroit area, Ken </li></ul...
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Posterous: A Cool New Tool for Developing Your Personal Brand

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Posterous in 2010, blogging NOTE that the POSTEROUS platform ceased operation on April 30, 2013. Posthaven has taken over. Cost is $5 / month (as of Aprl 30th...)

  • Deb: From a Nov. 2008 Tweetup in Novi, where the name dropping started - twitter citations: Photo of Deb with Chris Brogan, Ken Burbary, Damon Henry, and friends is here -- http://revelnconsulting.posterous.com/independents-social-media-and-you-is-it-worth
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Posterous: A Cool New Tool for Developing Your Personal Brand

  1. 1. * Posterous * A Cool, New Tool for Developing Your Personal Brand Deb Nystrom, Reveln Consulting for LA2M January 20, 2010
  2. 2. Who are we? <ul><li>Long time LA2M-ers </li></ul><ul><li>University of Michigan </li></ul><ul><li>Streaming Audience </li></ul><ul><li>#la2m twitter </li></ul>
  3. 4. <ul><li>Blogging start 2008 - UM & Wordpress </li></ul><ul><li>Talent Management article </li></ul><ul><li>DebNystrom@Reveln.com </li></ul><ul><li>Business interpersonal tools, trends, </li></ul><ul><li>Entrepreneur - FitFire (fitness motivation) </li></ul>Start-Up
  4. 5. Tumblr & Posterous <ul><li>Mini-blogging </li></ul><ul><li>Supports all types of rich media </li></ul><ul><li>Bookmarklet </li></ul><ul><li>Longer entries ok too </li></ul><ul><li>Auto-post to Twitter, Flickr, LinkedIn…. </li></ul>
  5. 7. Step One
  6. 8. Done!
  7. 9. Posterous Example
  8. 10. Email Autopost Autopost [email_address]
  9. 11. A Posterous Advantage <ul><li>The future. 19% have smartphones today, 49% intend to purchase a smart phone in next 2 years </li></ul><ul><li>-- Tweet by mehraban </li></ul>
  10. 12. Try It <ul><li>[email_address] </li></ul><ul><li>post@ pworksa2.posterous.com </li></ul>
  11. 13. Posterous Workshop - February <ul><li>http: //pworksa2.posterous.com/ </li></ul><ul><li>Group blog </li></ul>
  12. 14. Personal branding <ul><li>A well-built brand will be your life raft. </li></ul><ul><li>-- Judith Sills, Ph.D. </li></ul>
  13. 15. Personal Brand: Two Key Questions <ul><li>Is your brand is what you want it to be? </li></ul><ul><li>Have you created it by design? </li></ul><ul><li>-- Joe Calloway </li></ul><ul><li>speaker & author of Becoming a Category of One </li></ul>
  14. 16. Three Fundamentals <ul><li>The blog is fundamental. </li></ul><ul><ul><li>… If you don’t have a blog, you don’t have an opinion, and why should anyone pay attention to you? </li></ul></ul><ul><li>-- Dr. Nick Morgan, </li></ul><ul><li>latest book, Trust Me, </li></ul><ul><li>Four Steps to Authenticity </li></ul><ul><li>and Charisma </li></ul>
  15. 17. Fundamental II <ul><li>2. Own Your Own Website </li></ul><ul><ul><li>Brand </li></ul></ul><ul><ul><li>Builds credibility </li></ul></ul><ul><ul><li>Share </li></ul></ul><ul><ul><li>Connection, conversion & retention </li></ul></ul>
  16. 18. Fundamental III <ul><li>3. Use Social Media to Your Advantage </li></ul><ul><ul><li>Relationship Building </li></ul></ul><ul><ul><li>Integrate social media & website </li></ul></ul><ul><ul><li>Consider mini-blogs useful as micro-sites </li></ul></ul>
  17. 19. Facebook + Posterous “ Facebook has become a personal, product and corporate branding hub. “ -- Mashable.com Reference: http://mashable.com/2009/04/02/facebook-personal-brand/
  18. 20. Sample from Ken’s posterous <ul><ul><ul><li>Data derived from Google Ad Planner </li></ul></ul></ul><ul><ul><ul><li>via royal.pingdom.com </li></ul></ul></ul>
  19. 21. Multiples & Micros
  20. 23. Some Other Numbers
  21. 24. Numbers - Professional Twitter as a Leadership Tool Jul 11 45
  22. 25. Numbers - Personal September garden Sep 01
  23. 26. Numbers <ul><li>Posterous points to Reveln </li></ul><ul><li>F2F: Visited main web site? </li></ul><ul><li>Avg. time on site, % new visits </li></ul>
  24. 27. Just Because You Can, Should You? <ul><li>Social Media pyramid (Brian Solis) </li></ul><ul><li>Develop a blogging strategy, goals </li></ul><ul><li>Deliver on your Personal Brand </li></ul>
  25. 28. Tumblr & Posterous <ul><li>Theme customization </li></ul><ul><li>Web based posting </li></ul><ul><li>Tumblr community </li></ul><ul><li>Dashboard </li></ul><ul><li>Fantastic iPhone app </li></ul><ul><li>Ease of Email post </li></ul><ul><ul><li>smartphone blogging </li></ul></ul><ul><li>Social media Integration </li></ul><ul><li>Autopost - anything, anywhere </li></ul><ul><li>Group Blog </li></ul>
  26. 29. Folks to Watch
  27. 31. FearNot <ul><li>F it => personality & client interests </li></ul><ul><li>E xperiment => research </li></ul><ul><li>A llow => for a few mistakes </li></ul><ul><li>R elate => niche community </li></ul><ul><li>N otice => what others are doing </li></ul><ul><li>O bvious => Not! Signal, value </li></ul><ul><li>T ime => Pace yourself </li></ul>
  28. 32. Tombstone - Brand Wisdom <ul><li>Be what you is… </li></ul><ul><li>Because if you is, </li></ul><ul><li>what you ain’t then </li></ul><ul><li>you ain’t what you is. </li></ul>Courtesy of Flickr Creative Commons: by e³°°°
  29. 34. Branding resources from Mashable.com <ul><li>Personal Branding 101: How to Discover and Create Your Brand </li></ul><ul><li>Top 10 Reputation Tracking Tools Worth Paying for </li></ul><ul><li>Top 10 Free Tools for Monitoring Your Brand’s Reputation </li></ul><ul><li>10 Ways Personal Branding Can Save You From Getting Fired </li></ul><ul><li>HOW TO: Build the Ultimate Social Media Resume </li></ul>
  30. 35. Posterous Blogs to Watch <ul><li>http://kenburbary.posterous.com/ </li></ul><ul><ul><li>Local, Detroit area, Ken </li></ul></ul><ul><li>http://lorilaurentsmith.posterous.com/ </li></ul><ul><ul><li>Local, Ann Arbor area, Lori </li></ul></ul><ul><li>http://reflectionof.me/ </li></ul><ul><ul><li>Concise, compelling, artistic, cool - Clementine </li></ul></ul><ul><li>http://lovehatethings.com/ </li></ul><ul><ul><li>About to pop culture - Anthony </li></ul></ul><ul><li>http://twae.tv/ </li></ul><ul><ul><li>arts and aesthetics - Chris </li></ul></ul>

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