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Overview of how a struggling 22-year old blues music festival bounced back with some creative marketing and PR that leveraged the latest in social media engagement as well as mobile technology. Shared at the International Music Festival Conference in 2012.
Information on the speaker, Deven Nongbri. Deven has spent the last 17 years as a marketing professional with everyone from AT&T, Johnson & Johnson, Dell and the NBA. He's currently taking the lead in finding innovative ways to engage fans and sell tickets to the Sarasota Blues and Music Fest. He's a big fan of live music of all stripes and has sponsored, marketed or photographed dozens of major music, food and wine festivals across North America. He can be found taking photos from the pit and tweeting crowd shots from events all over the place at @dnongbri.