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Turn On, Tune In and Sell Tickets:         How to Sell Out    Your Next Music Festival            By Deven Nongbri (@dnong...
AGENDA   •   22nd Annual Sarasota Blues and Music Festival   •   How marketing helps   •   How social media helps   •   Wh...
Sarasota Blues and Music Festival@dnongbri
Sarasota Blues and Music Festival@dnongbri
Where Does Marketing Fit?@dnongbri
What Was Different About Marketing?                        BIG                        DAT                         A  Think...
Where Does PR Fit?            A       V IR           L@dnongbri
And Social Media?@dnongbri
Check Data, Recalibrate@dnongbri
Results@dnongbri
What’d We Learn?@dnongbri
• Thank you and feel free to connect with Deven:  •   Twitter: @dnongbri  •   LinkedIn: linkedin.com/in/dnongbri  •   CMO ...
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Using Social Media to Sell Out Your Next Event by Deven Nongbri, VP of Marketing

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Overview of how a struggling 22-year old blues music festival bounced back with some creative marketing and PR that leveraged the latest in social media engagement as well as mobile technology. Shared at the International Music Festival Conference in 2012.

Information on the speaker, Deven Nongbri. Deven has spent the last 17 years as a marketing professional with everyone from AT&T, Johnson & Johnson, Dell and the NBA. He's currently taking the lead in finding innovative ways to engage fans and sell tickets to the Sarasota Blues and Music Fest. He's a big fan of live music of all stripes and has sponsored, marketed or photographed dozens of major music, food and wine festivals across North America. He can be found taking photos from the pit and tweeting crowd shots from events all over the place at @dnongbri.

Published in: Business
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Using Social Media to Sell Out Your Next Event by Deven Nongbri, VP of Marketing

  1. 1. Turn On, Tune In and Sell Tickets: How to Sell Out Your Next Music Festival By Deven Nongbri (@dnongbri) Event Marketing Professional For The International Music Festival Conference, Austin, TX
  2. 2. AGENDA • 22nd Annual Sarasota Blues and Music Festival • How marketing helps • How social media helps • What about PR? • What we saw when we looked at the data • After looking at data, how we recalibrated • Day of festival – still collecting data@dnongbri
  3. 3. Sarasota Blues and Music Festival@dnongbri
  4. 4. Sarasota Blues and Music Festival@dnongbri
  5. 5. Where Does Marketing Fit?@dnongbri
  6. 6. What Was Different About Marketing? BIG DAT A Think Globally, Act Locally@dnongbri
  7. 7. Where Does PR Fit? A V IR L@dnongbri
  8. 8. And Social Media?@dnongbri
  9. 9. Check Data, Recalibrate@dnongbri
  10. 10. Results@dnongbri
  11. 11. What’d We Learn?@dnongbri
  12. 12. • Thank you and feel free to connect with Deven: • Twitter: @dnongbri • LinkedIn: linkedin.com/in/dnongbri • CMO Thinking (Blog): deven.quora.com • CMO Daily: paper.li/dnongbri/1317147906 • Email: deven@nongbri.com• Happy to talk marketing, branding, tech, design and entertainment - reach out if you’re ever down in Texas!

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