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Deven Nongbri, VP at Edelman: Today’s marketing environment is increasingly crowded, noisy and commoditized in the oil and gas space. Marketing professionals in the industry will need to tighten up their branding efforts to win preference, purchase and premium pricing to stay competitive. A recent study by the Executive Board found that customers with strong brand connections have higher rates of consideration, purchase and willingness to pay a premium than customers with low brand connection.
How does an organization achieve brand connections? As you’ll hear from our talented panelists, branding is not simply something you can check off the list – it’s a living, breathing part of your organization and should be invested in wisely to make those strong connections.
Quick show of hands here: how many of you have brand management as part of your title? How about as part of your work duties? Do we have any brand police here?
We’ve gathered a wonderful panel this morning – Rana Daley of Chevron will cover off on a general overview of branding and how it should work to build the business; Grant Chambers of Workhorse Digital will share some tips, tricks and strategies on how small and medium sized companies can build and grow their brands without multi-million dollar budgets; Hilary Cooper of Croft Production will explain the the importance of the internal audience and how to approach this key group and Alexander Haldemann of MetaDesign will explore the future of branding and where organizations can go next in how they connect with their vast numbers of audiences.