You could call this a
key moment in the history of content marketing. Now, to be discovered, you needed relevant and compelling content on your website.
You also needed to spend
some money, in the form of SEO consultants and Search Engine Marketing (SEM). A program called “AdWords” deducted dollars from your corporate credit card. And the Google co-founders thanked you for it. you
But that wasn’t all. As
you published more content, you built out a team of content contributors. So you needed a Content Management System (CMS) to help you coordinate that. You spent money with some of these vendors:
Then, this guy starred in
a movie called “The Social Network.” Just kidding! He believed that the world should become more social, so he built an online social network. Watch the movie to get the full scoop.
you Not only are you
spending a lot of money, but you’re managing a growing number of vendor relationships. content management marketing automation SEO SEM social media monitoring online community solution
Today, a website with content
management, marketing automation, community management (and more) can easily cost you: Content management system: $50,000 Marketing automation: $100,000 Online community platform: $150,000 SEO Consultant: $65,000 Search Engine Marketing: $90,000 Total = $455,000Disclaimer: costs are approximate. Like journalists, we can’t reveal our sources.