(Originally presented as a webinar with special guest, Leadtail)
If you’re a marketer at a mid-size company or someone that sells to these high-value business leaders, this presentation provides data-driven insights that may interest you.
This presentations reveals 5 critical insights you can apply right now to better reach and engage middle market executives on social media. By incorporating these insights into your marketing playbook, you’ll be able to answer questions like:
• Which social networks and platforms should you be active on?
• What topics should you use to drive your content marketing strategy?
• Which publications should you leverage for PR and online advertising?
• How can you become more influential with top marketers at mid-size companies?
In addition, we’ll reveal the top 50 brands and people that most influence marketing leaders at mid-size companies, and examine their best practices.
These strategies reflect the findings of a report prepared by Leadtail in collaboration with DNN, which summarizes the activity of 500+ senior marketers at mid-size companies active on Twitter from October 1 to December 31, 2013.