A Buyer’s Guide to
Online Community
Platforms
1
Richard Millington
Managing Director, FeverBee
Dennis Shiao
Content Market...
FeverBee Community Consultancy @RichMillington 2FeverBee Community Consultancy @RichMillington
RICHARD MILLINGTON
FEVERBEE...
FeverBee Community Consultancy @RichMillington 3FeverBee Community Consultancy @RichMillington
TODAY WE WILL COVER…
• Bigg...
FeverBee Community Consultancy @RichMillington 4FeverBee Community Consultancy @RichMillington
TODAY WE WILL COVER…
• Bigg...
FeverBee Community Consultancy @RichMillington 5FeverBee Community Consultancy @RichMillington
BIGGEST MISTAKES WHEN SELEC...
FeverBee Community Consultancy @RichMillington 6FeverBee Community Consultancy @RichMillington
Many organizations miss the...
FeverBee Community Consultancy @RichMillington 7FeverBee Community Consultancy @RichMillington
The purpose of the communit...
FeverBee Community Consultancy @RichMillington 8FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington 9FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington 10FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington 11FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington 12FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington 13FeverBee Community Consultancy @RichMillington
Platforms that facilitate ...
FeverBee Community Consultancy @RichMillington 14FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington 15FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington 16FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington 17FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington 18FeverBee Community Consultancy @RichMillington
TODAY WE WILL COVER…
• Big...
FeverBee Community Consultancy @RichMillington 19FeverBee Community Consultancy @RichMillington
STEP 1: DECIDE PLATFORM CA...
FeverBee Community Consultancy @RichMillington 20FeverBee Community Consultancy @RichMillington
STEP 1: DECIDE PLATFORM CA...
FeverBee Community Consultancy @RichMillington 21FeverBee Community Consultancy @RichMillington
STEP 1: DECIDE PLATFORM CA...
FeverBee Community Consultancy @RichMillington 22FeverBee Community Consultancy @RichMillington
• $0 to $1k (traditional /...
FeverBee Community Consultancy @RichMillington 23FeverBee Community Consultancy @RichMillington
• None - White label, ente...
FeverBee Community Consultancy @RichMillington 24FeverBee Community Consultancy @RichMillington
TODAY WE WILL COVER…
• Big...
FeverBee Community Consultancy @RichMillington 25FeverBee Community Consultancy @RichMillington
STEP 2: NARROWING OPTIONS ...
FeverBee Community Consultancy @RichMillington 26FeverBee Community Consultancy @RichMillington
WHICH PLATFORMS HAVE A BRI...
FeverBee Community Consultancy @RichMillington 27FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington 28FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington 29FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington 30FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington 31FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington 32FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington 33FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington 34FeverBee Community Consultancy @RichMillington
WHICH PLATFORMS HAVE SPECI...
FeverBee Community Consultancy @RichMillington 35FeverBee Community Consultancy @RichMillington
Feature selection: The ess...
FeverBee Community Consultancy @RichMillington 36FeverBee Community Consultancy @RichMillington
• Access levels
• Show lat...
FeverBee Community Consultancy @RichMillington 37FeverBee Community Consultancy @RichMillington
• CMS - create/edit etc..
...
FeverBee Community Consultancy @RichMillington 38FeverBee Community Consultancy @RichMillington
• Latest news
• Latest mem...
FeverBee Community Consultancy @RichMillington 39FeverBee Community Consultancy @RichMillington
FeverBee Community Consultancy @RichMillington 40FeverBee Community Consultancy @RichMillington
• Community history
• Upco...
FeverBee Community Consultancy @RichMillington 41FeverBee Community Consultancy @RichMillington
• Integration
• Notificati...
FeverBee Community Consultancy @RichMillington 42FeverBee Community Consultancy @RichMillington
WHICH PLATFORMS MATCH YOUR...
FeverBee Community Consultancy @RichMillington 43FeverBee Community Consultancy @RichMillington
• Not as important as you ...
FeverBee Community Consultancy @RichMillington 44FeverBee Community Consultancy @RichMillington
TODAY WE WILL COVER…
• Big...
FeverBee Community Consultancy @RichMillington 45FeverBee Community Consultancy @RichMillington
STEP 3: MAKING YOUR SELECT...
FeverBee Community Consultancy @RichMillington 46FeverBee Community Consultancy @RichMillington
• Referrals from unsolicit...
FeverBee Community Consultancy @RichMillington 47FeverBee Community Consultancy @RichMillington
• Speed of response
• Do t...
FeverBee Community Consultancy @RichMillington 48FeverBee Community Consultancy @RichMillington
• Low marginal costs
• Ask...
FeverBee Community Consultancy @RichMillington 49FeverBee Community Consultancy @RichMillington
• Check carefully
• Don’t ...
FeverBee Community Consultancy @RichMillington 50FeverBee Community Consultancy @RichMillington
GOOD LUCK!
www.feverbee.co...
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Buyers Guide to Online Community Platforms

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Richard Millington, Managing Director of FeverBee and Author of the book "Buzzing Communities" was our guest speaker on a webinar about selecting an online community platform.

Millington provides a comprehensive guide for buyers who are in the market for an online community platform.

Published in: Marketing
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Buyers Guide to Online Community Platforms

  1. 1. A Buyer’s Guide to Online Community Platforms 1 Richard Millington Managing Director, FeverBee Dennis Shiao Content Marketing Director, DNN
  2. 2. FeverBee Community Consultancy @RichMillington 2FeverBee Community Consultancy @RichMillington RICHARD MILLINGTON FEVERBEE LIMITED AUTHOR - “BUZZING COMMUNITIES” @RichMillington www.feverbee.com course.feverbee.com richard@feverbee.com
  3. 3. FeverBee Community Consultancy @RichMillington 3FeverBee Community Consultancy @RichMillington TODAY WE WILL COVER… • Biggest mistakes organisations makes • Deciding the platform category • Narrowing platforms within that category • Looking for successful examples (and failures) • Checking feature set and design • Negotiating and validating
  4. 4. FeverBee Community Consultancy @RichMillington 4FeverBee Community Consultancy @RichMillington TODAY WE WILL COVER… • Biggest mistakes organisations makes • Deciding the platform category • Narrowing platforms within that category • Making your selection
  5. 5. FeverBee Community Consultancy @RichMillington 5FeverBee Community Consultancy @RichMillington BIGGEST MISTAKES WHEN SELECTING A PLATFORM • Developing your own bespoke/custom site • Spending most of your budget on the website • Putting form over function • Selecting a platform without a long-term future • Not finding successful examples • Failing to check integration/feature set
  6. 6. FeverBee Community Consultancy @RichMillington 6FeverBee Community Consultancy @RichMillington Many organizations miss the purpose of the community website
  7. 7. FeverBee Community Consultancy @RichMillington 7FeverBee Community Consultancy @RichMillington The purpose of the community platform is to facilitate interactions
  8. 8. FeverBee Community Consultancy @RichMillington 8FeverBee Community Consultancy @RichMillington
  9. 9. FeverBee Community Consultancy @RichMillington 9FeverBee Community Consultancy @RichMillington
  10. 10. FeverBee Community Consultancy @RichMillington 10FeverBee Community Consultancy @RichMillington
  11. 11. FeverBee Community Consultancy @RichMillington 11FeverBee Community Consultancy @RichMillington
  12. 12. FeverBee Community Consultancy @RichMillington 12FeverBee Community Consultancy @RichMillington
  13. 13. FeverBee Community Consultancy @RichMillington 13FeverBee Community Consultancy @RichMillington Platforms that facilitate interactions succeed
  14. 14. FeverBee Community Consultancy @RichMillington 14FeverBee Community Consultancy @RichMillington
  15. 15. FeverBee Community Consultancy @RichMillington 15FeverBee Community Consultancy @RichMillington
  16. 16. FeverBee Community Consultancy @RichMillington 16FeverBee Community Consultancy @RichMillington
  17. 17. FeverBee Community Consultancy @RichMillington 17FeverBee Community Consultancy @RichMillington
  18. 18. FeverBee Community Consultancy @RichMillington 18FeverBee Community Consultancy @RichMillington TODAY WE WILL COVER… • Biggest mistakes organisations makes • Deciding the platform category • Narrowing platforms within that category • Making your selection
  19. 19. FeverBee Community Consultancy @RichMillington 19FeverBee Community Consultancy @RichMillington STEP 1: DECIDE PLATFORM CATEGORY
  20. 20. FeverBee Community Consultancy @RichMillington 20FeverBee Community Consultancy @RichMillington STEP 1: DECIDE PLATFORM CATEGORY • Traditional • Social Media • White Label • Open-Source • Enterprise • Bespoke
  21. 21. FeverBee Community Consultancy @RichMillington 21FeverBee Community Consultancy @RichMillington STEP 1: DECIDE PLATFORM CATEGORY • Budget - What platform can you afford? • Skills - Can you develop/design a platform? • Resources - Can you maintain a platform?
  22. 22. FeverBee Community Consultancy @RichMillington 22FeverBee Community Consultancy @RichMillington • $0 to $1k (traditional / low-end white label) • $1k to $10k (traditional, white label, very low-end enterprise) • $10k to $50k (white label, open-source, and enterprise) • $50k+ (enterprise / bespoke) BUDGET
  23. 23. FeverBee Community Consultancy @RichMillington 23FeverBee Community Consultancy @RichMillington • None - White label, enterprise • Basic - traditional, white label, enterprise • Significant - Open-source, bespoke, traditional, white label • Does your team have the time to do this? DESIGN AND DEVELOPMENT SKILLS
  24. 24. FeverBee Community Consultancy @RichMillington 24FeverBee Community Consultancy @RichMillington TODAY WE WILL COVER… • Biggest mistakes organisations make • Deciding the platform category • Narrowing platforms within that category • Making your selection
  25. 25. FeverBee Community Consultancy @RichMillington 25FeverBee Community Consultancy @RichMillington STEP 2: NARROWING OPTIONS WITHIN THE CATEGORY • Which platforms have a bright future? • Which have the specific features you need? • Which have the misc needs you require? (integration/security?) • Which match the audience needs and habits?
  26. 26. FeverBee Community Consultancy @RichMillington 26FeverBee Community Consultancy @RichMillington WHICH PLATFORMS HAVE A BRIGHT FUTURE? • Google trends • Funding • Innovation • General reviews
  27. 27. FeverBee Community Consultancy @RichMillington 27FeverBee Community Consultancy @RichMillington
  28. 28. FeverBee Community Consultancy @RichMillington 28FeverBee Community Consultancy @RichMillington
  29. 29. FeverBee Community Consultancy @RichMillington 29FeverBee Community Consultancy @RichMillington
  30. 30. FeverBee Community Consultancy @RichMillington 30FeverBee Community Consultancy @RichMillington
  31. 31. FeverBee Community Consultancy @RichMillington 31FeverBee Community Consultancy @RichMillington
  32. 32. FeverBee Community Consultancy @RichMillington 32FeverBee Community Consultancy @RichMillington
  33. 33. FeverBee Community Consultancy @RichMillington 33FeverBee Community Consultancy @RichMillington
  34. 34. FeverBee Community Consultancy @RichMillington 34FeverBee Community Consultancy @RichMillington WHICH PLATFORMS HAVE SPECIFIC FEATURES? • Essential features • Useful elements • Key processes • Future promises?
  35. 35. FeverBee Community Consultancy @RichMillington 35FeverBee Community Consultancy @RichMillington Feature selection: The essentials • Discussion area - place for members to interact • Content/CMS - place for members to get new information (build habits!) • Landing page - show members who/what is new/popular • Contact page
  36. 36. FeverBee Community Consultancy @RichMillington 36FeverBee Community Consultancy @RichMillington • Access levels • Show latest posts on landing page • Exportable data • Integration • Show unanswered posts • Processes (private messaging, notification, signatures, etc... Discussion Area
  37. 37. FeverBee Community Consultancy @RichMillington 37FeverBee Community Consultancy @RichMillington • CMS - create/edit etc.. • Commenting • Sharing • Multi-author/user submissions News Page
  38. 38. FeverBee Community Consultancy @RichMillington 38FeverBee Community Consultancy @RichMillington • Latest news • Latest member contributions • What’s new/popular? • Who’s new/popular? • What’s needed? • Notification/replies The Landing Page
  39. 39. FeverBee Community Consultancy @RichMillington 39FeverBee Community Consultancy @RichMillington
  40. 40. FeverBee Community Consultancy @RichMillington 40FeverBee Community Consultancy @RichMillington • Community history • Upcoming events • FAQ • Member profiles • Groups • Multimedia • Blogs • Pages for jobs, events, products & services • Newcomer info pages Useful Elements
  41. 41. FeverBee Community Consultancy @RichMillington 41FeverBee Community Consultancy @RichMillington • Integration • Notification • Analytics • User levels • E-mail • Automation Essential Processes
  42. 42. FeverBee Community Consultancy @RichMillington 42FeverBee Community Consultancy @RichMillington WHICH PLATFORMS MATCH YOUR UNIQUE NEEDS? • Integration (salesforce etc…) • Security • Weird stuff… • Be flexible
  43. 43. FeverBee Community Consultancy @RichMillington 43FeverBee Community Consultancy @RichMillington • Not as important as you might think • Has this audience used a similar platform? • Is it integrated with existing habits (e.g. e-mail, phone, facebook etc…)? • Any unique expectations? (designers need more visual, for example) • What platforms do they use? How old are they? AUDIENCE HABITS
  44. 44. FeverBee Community Consultancy @RichMillington 44FeverBee Community Consultancy @RichMillington TODAY WE WILL COVER… • Biggest mistakes organisations make • Deciding the platform category • Narrowing platforms within that category • Making your selection
  45. 45. FeverBee Community Consultancy @RichMillington 45FeverBee Community Consultancy @RichMillington STEP 3: MAKING YOUR SELECTION • References • Customer service • Negotiating • Contract
  46. 46. FeverBee Community Consultancy @RichMillington 46FeverBee Community Consultancy @RichMillington • Referrals from unsolicited clients • Examples of success (quantity) • Search for happy/unhappy customers (and interview them) • Which match the audience needs and habits? • Ask in relevant forums (adminzone/e-mint/CommunityGeek) SEEKING REFERENCES
  47. 47. FeverBee Community Consultancy @RichMillington 47FeverBee Community Consultancy @RichMillington • Speed of response • Do they customise their efforts to you? • Make very specific requests (map out in detail) • Ask who will be the main contact (and google them) CUSTOMER SERVICE
  48. 48. FeverBee Community Consultancy @RichMillington 48FeverBee Community Consultancy @RichMillington • Low marginal costs • Ask is that the best you can do? • Ask specifically to beat a competitor option • Seek guarantees • Market works in your favour NEGOTIATING
  49. 49. FeverBee Community Consultancy @RichMillington 49FeverBee Community Consultancy @RichMillington • Check carefully • Don’t do long-term commitments • Seek minimum service guarantees • Carefully read copyright (who owns the content?) • Don’t be afraid to make changes and send it back CONTRACT
  50. 50. FeverBee Community Consultancy @RichMillington 50FeverBee Community Consultancy @RichMillington GOOD LUCK! www.feverbee.com richard@feverbee.com @RichMillington For more information on DNN’s online community platform: Evoq Social Community Software

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