It's harder than ever to reach your target audience online. In a 2014 research study commissioned by DNN, 79% of marketing executives say it's a challenge to get (and hold) the attention of target customers. To stand a chance, you need to build engaging websites and digital experiences.
Stefan Tornquist, VP Research at Econsultancy shares trends, best practices and case studies around engaging websites and digital experiences. In this presentation, Stefan shares:
- Challenges of connecting to digitally-empowered customers
- Methods of engagement through customer experience mapping
- Challenges and opportunities in building great digital experiences
- Case studies showcasing best practices in engaging digital experiences