Add Mobile Device Dimensions to Your Web Analytics with 51Degrees and DNN

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Understanding how physical screen size, touch screens and geographic location impacts web site return on investment has never been more important.

Analytics tools need to be enhanced to support them. In 15 minutes we’ll show you how to upgrade your CMS.

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  • Add Mobile Device Dimensions to Your Web Analytics with 51Degrees and DNN

    1. 1. James Rosewell Add Mobile Device Dimensions to your Web Analytics with 51Degrees and DNN
    2. 2. About 51Degrees • THE fastest, most accurate device detection • 5,000,000+ detections per second • Used by eBay, Unilever, IBM, Microsoft, T-Mobile and 1.5 million other web sites • Track more than 2 billion unique web visits every month • Integrated with DNN out of the box We understand the Web, Mobile & Big Data @51Degreesmobi @DNNCorp
    3. 3. Why Add Mobile?
    4. 4. % Mobile Web Traffic from UK during May 2014 by Hardware Vendor Apple, 72.14% Samsung, 14.88% Sony, 2.22% RIM / Blackberry, 2.36% HTC, 1.96% Others, 6.44% @51Degreesmobi @DNNCorp
    5. 5. % Mobile Web Traffic from India by Hardware Vendor 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% Samsung Nokia Apple Micromax Sony Other @51Degreesmobi @DNNCorp
    6. 6. % Mobile Web Traffic from US during May 2014 by Browser Mobile Safari, 55.47%Android, 16.94% Chrome Mobile, 15.34% Opera Mini, 2.83% Chrome for iOS, 1.27% Other, 8.15% @51Degreesmobi @DNNCorp
    7. 7. Average Mobile Screen Size Square Inches 0 5 10 15 20 25 India South Africa United Kingdom @51Degreesmobi @DNNCorp
    8. 8. Analytics - Before Mobile @51Degreesmobi @DNNCorp
    9. 9. Device Type – 1 Extra Dimension Mobile Tablet Desktop @51Degreesmobi @DNNCorp
    10. 10. We Now Need to Answer Questions Like… • How does click through rate vary by physical screen size? • What physical screen sizes should we be designing for? • Does average basket value (ABV) vary by device price band? @51Degreesmobi @DNNCorp
    11. 11. Other Dimensions - “3D” Enable Analytics 9” 10” 6” 7” 11” 8” 3” 4” 5” < £150 £150 to £300 > £300 Physical Screen Size Price Band @51Degreesmobi @DNNCorp
    12. 12. This Must be Hard?!
    13. 13. No. Here’s how with Google Analytics, DNN and 51Degrees
    14. 14. Javascript Change <script src="/51Degrees.features.js?PriceBand&ScreenInchesDiagonalRounded" type="text/javascript"></script> <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m ) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', '[TRACKING_ID]', 'auto'); ga('require', 'linkid', 'linkid.js'); ga('require', 'displayfeatures'); ga('set', 'dimension1', FODF["PriceBand"]); ga('set', 'dimension2', FODF["ScreenInchesDiagonalRounded"]); ga('send', 'pageview'); </script> @51Degreesmobi @DNNCorp
    15. 15. It’s easy to implement in DNN @51Degreesmobi @DNNCorp
    16. 16. Physical Screen Size / Pages per Session @51Degreesmobi @DNNCorp ScreenInchesDiagonalRounded Pages / Session 9 3 8 3 7 4.44 6 4.29 5 7.86 4 4.53 3 4.68 2 6.24 12 9 10 7.59
    17. 17. Mobile Device Price Band / ABV @51Degreesmobi @DNNCorp Price Band (USD) ABV 0.00 - 49.99 13.2 50.00 - 99.99 16.8 100.00 - 149.99 14.4 150.00 - 199.99 16.8 200.00 - 249.99 13.2 250.00 - 299.99 14.4 300.00 - 349.99 15.6 350.00 - 399.99 13.2 400.00 - 449.99 13.2 450.00 - 499.99 15.6 500.00 - 599.99 13.2 600.00 - 699.99 15.6 700.00 - 799.99 15.6 800.00 - 899.99 14.4 900.00 - 999.99 12

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