Five years ago, managing your digital presence was simple: have a great website and broaden your reach via social channels.
The world has shifted and digital channels are exploding.
Your target audience spends less time on your website and more time on apps, chatbots, digital assistants and Internet of Things (IoT). They’ll use voice commands while driving, an app in the supermarket checkout line and an Amazon Echo while cooking.
Reaching this new audience requires a different kind of Content Management System (CMS): a CMS that publishes to any website, social channel, app or device.
Meet Evoq: a CMS that’s ready for this new world. You’ll manage content in a central location, then make it available whenever and wherever it’s needed. When new technologies emerge in the future: a self-driving car or an autonomous pizza delivery robot, Evoq will be ready for them.
In this presentation, we show how Evoq can publish to not just websites and social channels, but also to devices such as Amazon Echo, and to applications such as Facebook Messenger.
Evoq captures analytics data for each channel, so you can assess content effectiveness across all the channels you’re reaching.