(Originally presented during a DNN webinar, "Content Marketing: 10 Tips in 30 Minutes" - http://www.dnnsoftware.com/About/Resources/Webinars/view/webinar/cid/421755)
How do you provide more effective content marketing? Consider our ten tips:
1) “Read” a lot in order to write well.
2) Identify, then understand your target audience.
3) Look for relevant content, continuously.
4) Publish long form content (ungated).
5) Be creative and unique.
6) Maximize the leverage of primary content assets.
7) Go outside “Marketing” for “Content Marketing.”
8) Use social media to inform, distribute and converse.
9) Outsource as needed.
10) Measure, quantify, adjust.