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ThatChurch Conference

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Web strategies that rise above the noise
Dawn Nicole Baldwin :: @DawnNicole
Information Overload

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People receive the
data equivalent of
174 newspapers
Every. Day.
© AspireOne 2019

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2.5,000,

000,000,

000,000,000
© AspireOne 2019

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ThatChurch Conference

  1. 1. Web strategies that rise above the noise Dawn Nicole Baldwin :: @DawnNicole Information Overload
  2. 2. People receive the data equivalent of 174 newspapers Every. Day. © AspireOne 2019
  3. 3. 2.5,000,
 000,000,
 000,000,000 © AspireOne 2019
  4. 4. © AspireOne 2019
  5. 5. © AspireOne 2019
  6. 6. “Information Overload” When someone 
 doesn’t know what to do because there’s 
 too much information. © AspireOne 2019
  7. 7. People are drowning 
 in a sea of information
  8. 8. Attention is the currency of the future… It’s not scalable - Seth Godin © AspireOne 2019
  9. 9. 1) Vision 2) WHAT makes you unique? HOW to reach people 3) WHO are you serving? © AspireOne 2019
  10. 10. Understand Your Audience © AspireOne 2019
  11. 11. There’s a difference
 between reaching
 more people
 and reaching people
 more effectively © AspireOne 2019
  12. 12. Simplifying WHAT is said Organizing HOW it’s communicated © AspireOne 2019
  13. 13. 1) What do they need to know? 2) Why should they care? 3) How do they take the next step? © AspireOne 2019
  14. 14. © AspireOne 2019
  15. 15. 90% of information transmitted
 to the brain is VISUAL
& visuals are processed 60,000x FASTERin the brain than text © AspireOne 2019
  16. 16. 1) Prioritize new people 2) Simplify content 3) Mobile, mobile, mobile Web Take-Aways © AspireOne 2019
  17. 17. @dawnnicole text DAWN to 62953 for contact info SESSION NOTES: DawnNicole.me AspireOne.com

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