Nedrix2011 Sm Presentation


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Presentation on the role of social media in Communication and DR planning

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Nedrix2011 Sm Presentation

  1. 1. Doreen Nicastro, MPH Nicastro Consultants, Aligning People with Technology [email_address] Annual Conference October 24 – 26, 2011 Wednesday, October 26, 2011 [email_address]
  2. 2. <ul><li>Review context and considerations when implementing new technologies </li></ul><ul><li>Assess uses of social networking for business continuity </li></ul><ul><li>Present social media tools to facilitate emergency management </li></ul><ul><li>Brainstorm ways to integrate SM as part of a response and recovery effort </li></ul><ul><li>Discuss next steps/action plan to use social media in business response and recovery planning </li></ul>Wednesday, October 26, 2011 [email_address]
  3. 3. <ul><li>Audience: </li></ul><ul><li>What business are you in? </li></ul><ul><li>What brings you here today? </li></ul><ul><li>What do you want to leave with? </li></ul><ul><li>When it comes to business continuity and emerging technologies what is your biggest challenge? </li></ul>Wednesday, October 26, 2011 [email_address]
  4. 4. <ul><li>Five ways social media is changing our lives: </li></ul><ul><li>Where we get our news </li></ul><ul><li>How we start and do business </li></ul><ul><li>When we meet and stay in touch </li></ul><ul><li>What we reveal </li></ul><ul><li>Who we influence </li></ul> Wednesday, October 26, 2011 [email_address]
  5. 5. <ul><li>350 million phones are in people’s pockets tied directly to major news outlets. </li></ul><ul><li>23 million people receive Twitter feeds from government entities according to . </li></ul><ul><li>Virginia Tech Facebook community mentioned all 32 shooting victims -- without error. </li></ul> Wednesday, October 26, 2011 [email_address]
  6. 6. <ul><li>SM is changing how emergency management business is done </li></ul><ul><li>Mobility and virtual operations is the key </li></ul><ul><li>60% of web access these days is through smart phones </li></ul><ul><li>SM applications provide collaboration </li></ul><ul><li>Operating virtually as a team in a pandemic is essential </li></ul>Wednesday, October 26, 2011 [email_address]
  7. 7. <ul><li>Social/personal applies to emergencies </li></ul><ul><li>During an event we maintain close contact with those who matter most </li></ul><ul><li>Who are those people? </li></ul><ul><li>Whose opinion of you and your organization matters most for its future? </li></ul><ul><li>Internet technology provides unprecedented opportunity to connect, communicate, engage, educate and support </li></ul>Wednesday, October 26, 2011 [email_address]
  8. 8. <ul><li>Transparency is part about the values of our culture today-social media- </li></ul><ul><li>Emergency managers and PIOs have to take a whole new view of public information </li></ul><ul><li>If there is bad news, it will likely come out </li></ul><ul><li>Transparency, starts with a clear understanding of what the public has a right to know </li></ul><ul><li>Starts at the policy level and needs to be carried out through the whole organization </li></ul>Wednesday, October 26, 2011 [email_address]
  9. 9. <ul><li>Internet and social media technology unprecedented reach and influence </li></ul><ul><li>Emergency managers and PIOs have opportunities to interact quickly and directly with millions </li></ul><ul><li>Few are prepared to embrace this opportunity </li></ul><ul><li>What role do you play in influencing your network? </li></ul>Wednesday, October 26, 2011 [email_address]
  10. 10. 2011 view: no discussion/recommendation about social media or emerging technologies to facilitate communication business continuity or recovery Wednesday, October 26, 2011 [email_address]
  11. 11. <ul><ul><li>Resiliency in current infrastructure: electrical power, water supply, computer systems, human capital, policies and procedures </li></ul></ul><ul><ul><li>Compatibility with current computer, network, and applications with new technologies </li></ul></ul><ul><ul><li>Geographic dispersion of leadership, data, product/services and employees </li></ul></ul><ul><ul><li>Ability to manage an event if it requires social distancing </li></ul></ul><ul><ul><li>Employee education and training. “What is my role?” “Where do I go?” </li></ul></ul>Wednesday, October 26, 2011 [email_address]
  12. 12. <ul><li>Use of cloud technologies </li></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><li>Web presence </li></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><li>Mobile computing </li></ul><ul><ul><ul><li>Smart phones, ipad, tablet computers </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>Wednesday, October 26, 2011 [email_address]
  13. 13. <ul><li>Social networking, communication and engagement </li></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><li>Social media, situation, awareness updates </li></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>Wednesday, October 26, 2011 [email_address]
  14. 14. <ul><li>Google -cloud computing everything from anywhere with an Internet connection. </li></ul><ul><li>LinkedIn -build and foster professional network and employee engagement. </li></ul><ul><li>Facebook Pages -talk with loyal customers build new ones, create employee page. </li></ul>Wednesday, October 26, 2011 [email_address]
  15. 15. <ul><li>Twitter -communicates with employees and customers. </li></ul><ul><li>You tube -library of employee training & business operations/procedures </li></ul><ul><li>Location based networking to manage situations </li></ul><ul><ul><li>Foursquare -have employees check-in to geographic location </li></ul></ul><ul><ul><li>Gowalla -spot your chains and have employees manage them </li></ul></ul>Wednesday, October 26, 2011 [email_address]
  16. 16. <ul><li>Continuity of operations and procedures </li></ul><ul><li>Community out reach efforts </li></ul><ul><li>Collaboration with partners </li></ul><ul><li>Timely campaigns </li></ul><ul><li>Upcoming events </li></ul><ul><li>High levels of engagement </li></ul><ul><li>Consistency in sharing information and documents </li></ul>Wednesday, October 26, 2011 [email_address]
  17. 17. <ul><li>Viral messages are repeated over and over </li></ul><ul><li>Opportunity for multiple &quot;credible&quot; spokespeople </li></ul><ul><li>Able to measure sentiment </li></ul><ul><li>Gather information </li></ul><ul><li>Create ongoing contact </li></ul><ul><li>Improve preparedness prior to a crisis </li></ul>Wednesday, October 26, 2011 [email_address]
  18. 18. Wednesday, October 26, 2011 [email_address]
  19. 19. Wednesday, October 26, 2011 [email_address] <ul><li>Users on ground sent vital information about Mumbai terrorist attacks </li></ul><ul><li>Australian Country Fire Authority sent information about fires, how to donate money, where to give blood, seek help </li></ul><ul><li>FDA recalled salmonella-tainted pistachios products 3000 were informed through Twitter </li></ul>
  20. 20. Wednesday, October 26, 2011 [email_address]
  21. 21. <ul><li>Review </li></ul><ul><li>Are community/organizations up for ? </li></ul><ul><li>Listen to first year’s winner </li></ul><ul><li>Brainstorm ideas </li></ul><ul><li>Use social media to prepare and respond to community emergencies </li></ul><ul><li>Enter prepared contest </li></ul> Wednesday, October 26, 2011 [email_address]
  22. 22. <ul><li>Turn ideas into reality </li></ul><ul><li>Make a list of what you need </li></ul><ul><li>Define social media tools to use </li></ul><ul><li>Create social media/networking policy </li></ul><ul><li>Implement social media as part of your </li></ul><ul><ul><li>Communication protocol and procedures </li></ul></ul><ul><ul><li>Recovery planning </li></ul></ul><ul><ul><li>Emergency response </li></ul></ul>Wednesday, October 26, 2011 [email_address]
  23. 23. <ul><li>idisaster 2.0 Social Media and Emergency Management, “ 5 Ways to Use Social Media for Continuity of Business and Recovery </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>Wednesday, October 26, 2011 [email_address]