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Linked In Boot Camp101

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For those new to LinkedIn, here\'s a review to help you get started.

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Linked In Boot Camp101

  1. 1. Doreen Nicastro, MPHSocial Media Strategistdoreen@nicastroconsultants.comwww.nicastroconsultants.com Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  2. 2.  What is your name and profession? What brings you here today? What about SM SN keeps you up @ night? What would you like to leave with? Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  3. 3.  Introduce the benefits of using LinkedIn Discuss the value of brand awareness View and edit basic profile information Show the next generation business card Encourage you to use LinkedIn more regularly Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  4. 4.  Chapter One: Purpose and Strategy Chapter Two: Brand Recognition Chapter Three: Login-Home-Profile Chapter Four: Profile Summary Information Chapter Five: Edit Profile Information Chapter Six: Connections -Networks Chapter Seven: Advance Searching Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  5. 5. Purpose and Strategy Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  6. 6.  It is the world’s largest professional network with well over 135m+ professionals around the world as of November 3, 2011 Leverages geography -increases primary contacts Generates exposure for yourself, your expertise, business and drives brand loyalty Develops relationships to grow your business and professional development Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  7. 7.  Drives brand awareness and traffic to your website Builds new business partners Brings in new leads and opportunities Connects with former, current and prospective colleagues, business partners Reaches companies regarding business opportunities Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  8. 8.  Generate awareness and brand Define your core professional values Create ten value proposition statements Determine rational for social media profile Identify appropriate social networking sites Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  9. 9.  Define your core values/message/ include personal interests Differentiate yourself-offer-what your audience needs-(focus/differentiator/tag line) Consistently drive and expand presence across social networking sites including blogging ◦ Educate ◦ Engage ◦ Entertain Maintain and update them regularly Nurture current relationships-develop new ones Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  10. 10.  What is your passion? What are your core values? What drives you professionally? Key words which describes offerings SEO Talk about your core strengths Address the following in your profile summary ◦ Who am I? ◦ What do I have to offer? ◦ How can I prove it with recommendations? Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  11. 11.  Create a strong professional profile using that defines your value and importance Look for people and companies that share your professional values and interests Join groups, engage in conversation Trigger discussions Ask and answer questions Talk in terms of solution PAR statements: Problem Action Results Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  12. 12. Brand Recognition Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  13. 13.  Professional Headline Your headline -a way to sum up your professional experience virtual “bumper sticker”* Snap Shot Your next-generation business card. It is your professional overview with your name, location, current title, past positions, education, recommendations and links *Jason Alba Jibber Jabber.com Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  14. 14.  Photo ◦ Make it a professional head shot with no other people in the picture. The photo should identify you quickly Summary/Specialties ◦ This is the section to write about your professional experience and skills; it is also where search engines search key words (SEO). Take the time to identify your ten key words that describe your best strengths and skills Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  15. 15. Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  16. 16. Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  17. 17. Professional Headline Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  18. 18. Professional Profile Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  19. 19. Login-Home- Profile Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  20. 20. Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  21. 21. Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  22. 22. Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  23. 23. Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  24. 24. Edit Profile Information Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  25. 25.  First Name Last Name Former Maiden Name Display Name Country Zip Code Headline Industry Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  26. 26.  Education ◦ Displayed in chronological order add degrees, honors and activities Additional Information ◦ List strengths, values and interests (best practice) ◦ List organizations or add an organization badge ◦ Add professional honors and awards Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  27. 27.  Recommendations ◦ Illustrates credibility ◦ 360 reviews ◦ Shows people enjoying working with you Contact Settings ◦ LinkedIn cares about privacy ◦ Make sure to choose type of inquires you will accept Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  28. 28.  Connections by ◦ Professional expertise ◦ Geography ◦ Industry Questions ◦ Industry expert Groups ◦ Research industry and interests ◦ Start one Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  29. 29.  Applications ◦ Link blog ◦ Share presentations ◦ Show current reading list Vanity URLS ◦ Showcase business websites Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  30. 30. Edit Profile Information Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  31. 31. Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  32. 32. Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  33. 33. Edit Headline Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  34. 34. Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  35. 35. View Profile Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  36. 36. Connections-Networks Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  37. 37. My Connections Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  38. 38. Add Connections Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  39. 39. Add Colleagues Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  40. 40. Import Connections Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  41. 41. Remove Connections Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  42. 42. My Network Statistics Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  43. 43. Add ClassmatesReview schools attended Find former classmates Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  44. 44. People You Know Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  45. 45. Advanced Search Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  46. 46. Advanced Search Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  47. 47. Search for Job Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  48. 48. Narrow Job Search Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  49. 49. Reach out to Connections Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  50. 50.  We discussed Purpose and Strategy Importance of Brand Recognition How to find Login-Home-Profile Elements to Profile Basic Information Ways to Edit Basic Information How to Make Connections Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com
  51. 51. Feed BackLike Facebook Business Pagehttp://www.facebook.com/NicastroConsultantsSign up to my newsletter @www.nicastroconsultants.comLink with me onhttp://www.linkedin.com/in/doreennicastroAsk questions and send comments todoreen@nicastroconsultants.com Nicastro Consultants-Aligning People with Technology doreen@nicastroconsultants.com

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