Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Nudge Me: Solving Procrastination-Induced Stress in College Students<br />
Nudge Me: Solving Procrastination-Induced Stress in College Students<br />David Ngo<br />Stanford University<br />dngo11@s...
Nudge Me 1.0: 42%<br />7 Days<br />19 students signed up<br />	# of Males: 9 <br />	# of Females: 10<br />Results:<br />73...
BIM5: Build Initial Momentum in 5 minutes<br />
BIM5: Build Initial Momentum in 5 minutes<br />Behavior Design Principle:<br />Design for the smallest behavior that matte...
BIM5: Build Initial Momentum in 5 minutes<br />Step 1<br />
BIM5: Build Initial Momentum in 5 minutes<br />Step 2<br />
BIM5: Build Initial Momentum in 5 minutes<br />Step 3<br />
BIM5: Build Initial Momentum<br />
Before.<br />
After.<br />
BIM5<br />Build<br />Initial <br />Momentum<br />
How did users know to “Nudge Me?”<br />Step 1?<br />
Build Hot Trigger on top of existing Hot Triggers<br />Hot TriggersHot Triggers<br />
Hot TriggersHot Triggers<br />Behavior Design Principle:<br />Place hot triggers in the path of motivated people<br />
Hot TriggersHot Triggers<br />Changed Text Ringtone<br />
Hot TriggersHot Triggers<br />Changed Text Ringtone<br />
Hot TriggersHot Triggers<br />Changed Text Ringtone<br />
Hot TriggersHot Triggers<br />Changed Text Ringtone<br />
Social Calm<br />
Facebook Event      Facebook Group<br />@mentioning friends<br />
Summary of Activity: <br />[262 Actions] Taken By Students <br />to Help Students<br />
+5<br />Summary of Activity: <br />[383 Actions] Taken By Students to Help Students<br />
Summary of Resulted Activity: <br />[262 Actions] Taken By Students to Help Students (w/o my input)<br />[383 Actions] Tak...
HOT: Constant Location<br />Groups <br />
HOTTER: Homepage<br />Newsfeed <br />
HOTTEST: Universal Location<br />Email & Mobile Notifications<br />
Next Step...<br />Incorporate<br />
Nudge Me: Solving Procrastination-Induced Stress<br />David Ngo<br />Stanford University<br />dngo11@stanford.edu<br />@dn...
Upcoming SlideShare
Loading in …5
×

Nudge Me Final: Solving Procrastination-Induced Stress for College Students

1,563 views

Published on

Published in: Education, Health & Medicine
  • Be the first to comment

Nudge Me Final: Solving Procrastination-Induced Stress for College Students

  1. 1. Nudge Me: Solving Procrastination-Induced Stress in College Students<br />
  2. 2. Nudge Me: Solving Procrastination-Induced Stress in College Students<br />David Ngo<br />Stanford University<br />dngo11@stanford.edu<br />@dngoo<br />
  3. 3.
  4. 4. Nudge Me 1.0: 42%<br />7 Days<br />19 students signed up<br /> # of Males: 9 <br /> # of Females: 10<br />Results:<br />73% used Nudge <br />42% <br />used Nudge consistently<br />
  5. 5. BIM5: Build Initial Momentum in 5 minutes<br />
  6. 6. BIM5: Build Initial Momentum in 5 minutes<br />Behavior Design Principle:<br />Design for the smallest behavior that matters<br />
  7. 7. BIM5: Build Initial Momentum in 5 minutes<br />Step 1<br />
  8. 8. BIM5: Build Initial Momentum in 5 minutes<br />Step 2<br />
  9. 9. BIM5: Build Initial Momentum in 5 minutes<br />Step 3<br />
  10. 10. BIM5: Build Initial Momentum<br />
  11. 11. Before.<br />
  12. 12. After.<br />
  13. 13. BIM5<br />Build<br />Initial <br />Momentum<br />
  14. 14. How did users know to “Nudge Me?”<br />Step 1?<br />
  15. 15.
  16. 16. Build Hot Trigger on top of existing Hot Triggers<br />Hot TriggersHot Triggers<br />
  17. 17. Hot TriggersHot Triggers<br />Behavior Design Principle:<br />Place hot triggers in the path of motivated people<br />
  18. 18. Hot TriggersHot Triggers<br />Changed Text Ringtone<br />
  19. 19. Hot TriggersHot Triggers<br />Changed Text Ringtone<br />
  20. 20. Hot TriggersHot Triggers<br />Changed Text Ringtone<br />
  21. 21. Hot TriggersHot Triggers<br />Changed Text Ringtone<br />
  22. 22.
  23. 23. Social Calm<br />
  24. 24. Facebook Event  Facebook Group<br />@mentioning friends<br />
  25. 25. Summary of Activity: <br />[262 Actions] Taken By Students <br />to Help Students<br />
  26. 26. +5<br />Summary of Activity: <br />[383 Actions] Taken By Students to Help Students<br />
  27. 27. Summary of Resulted Activity: <br />[262 Actions] Taken By Students to Help Students (w/o my input)<br />[383 Actions] Taken By Students to Help Students (w/ my input)<br />[18 out of 33] Users used Nudge Me More than [2X]<br />
  28. 28. HOT: Constant Location<br />Groups <br />
  29. 29. HOTTER: Homepage<br />Newsfeed <br />
  30. 30. HOTTEST: Universal Location<br />Email & Mobile Notifications<br />
  31. 31. Next Step...<br />Incorporate<br />
  32. 32. Nudge Me: Solving Procrastination-Induced Stress<br />David Ngo<br />Stanford University<br />dngo11@stanford.edu<br />@dngoo<br />

×