Crush it!


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Crush it!

  1. 1. CRUSH IT!<br />By Gary vaynerchuk <br />
  2. 2. what’s the scoop on crush it?<br />Crush It – subtitled “Why Now Is The Time To Cash In On Your Passion” –<br />is a step by step guide to making a career out of what you love <br />by utilizing the various social networking tools available on the Internet. <br />According to Gary, “Social media gives entrepreneurs and businesses an<br /> unprecedented chance to engage with their customers and<br /> communicate their message. Those who can harness their passion to<br /> the unbelievable reach and power of these tools are in a position to<br /> crush it on a level the world has never seen.”<br />
  3. 3. About the author<br /><ul><li>Worked in his father’s liquor store in his teens.
  4. 4. Noticed customers never knew how to choose a wine.
  5. 5. Became a self-trained wine guru by reading wine magazines.
  6. 6. Started video blog Wine Library TV where he hosts what’s known as the Thunder Show.
  7. 7. His viewership expanded and he began making appearances on national TV.
  8. 8. His business took off and led to a 7-figure book deal and VaynerMedia, a social media agency he runs with his brother.</li></li></ul><li>The best main point<br />“…you live in an age of unmatched opportunity…”<br />
  9. 9. LIKE?<br />DISLIKE???<br />
  10. 10. LIKE!<br /><ul><li>Crush It is a quick, inspiring read that keeps your attention.
  11. 11. Crush It outlines a unique, interesting version of a business plan.
  12. 12. The book tells the story of your average person (author Gary Vaynerchuk) who, by using social media tools found on the Internet, has launched an amazing career.
  13. 13. Readers are encouraged and convinced they can experience the same success…</li></li></ul><li>Perez Hilton made it happen, so can you! <br />“It’s never a bad time to start a business<br /> unless you’re starting a mediocre business.”<br />“What kind of a business did you plan on<br /> starting, a mediocre one or one that’s <br /> kick-ass?”<br />
  14. 14. Highlights<br />
  15. 15. Table of contents…<br />Chapter 1: Passion is everything<br /><ul><li>It’s as simple as being passionate about something.</li></ul> <br /><ul><li>“Social media tools – Facebook, Twitter, Flickr, and all the rest – are modern-day galleons that will carry you to the new world, allowing you to share your passion, differentiate yourself from your competitors, and deliver your brand to the broadest possible audience.” </li></li></ul><li>Table of contents…<br />Chapter 2: success is in your dna<br /><ul><li>Be yourself. Create your own personal brand.
  16. 16. “There no longer has to be a difference between who you are and what you do.”</li></li></ul><li>Table of contents…<br />Chapter 3: Build your personal brand <br /><ul><li>“…the Internet and social networks – and the instant access to online communities they provide – have pumped word of mouth up like it was on steroids. The consumer is no longer limited to talking about her experience with your personal brand to the people in her immediate circle…”</li></li></ul><li>Table of contents…<br />Chapter 4: a whole new world <br /><ul><li>Internet talk.
  17. 17. “It makes total sense that if this is where the eyeballs are going, this is where the business has to go.”
  18. 18. “The greatest paradox surrounding the Internet is that as much as it allows us to isolate and limit ourselves only to what we believe is immediately relevant to our specific needs, so does it allow us to connect at unprecedented levels…” </li></li></ul><li>Table of contents…<br />Chapter 5: create great content <br />Chapter 6: choose your platform <br />Chapter 7: keep it real…very real <br />Chapter 8: create community<br />
  19. 19. Table of contents…<br />Chapter 9: the best marketing strategy ever<br />Chapter 10: make the world listen<br />Chapter 11: Start monetizing <br />Chapter 12: roll with it <br />
  20. 20. Table of contents…<br />Chapter 13: legacy is greater than currency <br /><ul><li>“Legacy always wins.”
  21. 21. If something will make you money but you’re not proud of it don’t do it. Everything we do online is being recorded for eternity, the public can be forgiving when it wants to be but don’t test its generosity. </li></li></ul><li>Wine library TV<br /><br />
  22. 22. We recommend you read it too…<br /><ul><li>If you’re interested in learning how you can turn yourself into a personal brand using only social media tools.
  23. 23. If you want to turn something your passionate about into your career.
  24. 24. If you’re tired of working for someone else.
  25. 25. If you don’t think it’s possible.</li></li></ul><li>“Social Media = Business. Period.”<br /> ~Gary Vaynerchuk<br />
  26. 26. Crushed!<br />(The end)<br />