410 - Leveraging Social Media inCommunications and LearningDarren Nerland – Technology Learning Program ManagerIn this ses...
How has social media changedthe way we live and work?
www.briansolis.com
China         So what?India                2X
Generational Differences?Traditionalists:     Baby Boomers:           Generation X:           Millenials: 1980-1900-1945  ...
Millennials will be 47% of the workforce in 2-5 years!                     BabyTraditionalists                    Gen X   ...
Social Media          +Generations Adopting It          =  Big Friggin Deal!
Leveraging Social Media
Why Social Media for Training?
We all know the saying - it’s better to ask forforgiveness than permission. And everyone knows that, but I think there is ...
Other ideas• Peer to peer learning• Easy and inexpensive  multi-media learning• Communities of practice• Crowd cource lear...
Empower Employees
Manage the Ongoing Dialogue
“Hell, there are no rules here -- were trying toaccomplish something.”~ Thomas A. Edison
Social Media• Is the conversation changing?• Are similar topics popping up?• Where are the most interesting   conversation...
Thanks!• Find me on       - Darren Nerland•          @dnerland• www.slideshare.net/dnerland
Using Social Media in Learning and Communications
Using Social Media in Learning and Communications
Using Social Media in Learning and Communications
Using Social Media in Learning and Communications
Using Social Media in Learning and Communications
Using Social Media in Learning and Communications
Using Social Media in Learning and Communications
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Using Social Media in Learning and Communications

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  • Thursday, November 1, 2012 10:30 AM - 11:30 AM Social media is becoming predominant in every industry. The reality is that social media is not going away; companies need to understand and utilize the technology in order to harness the energy and synergy they can get from it.In this session, participants will explore the problems organizations are encountering in business situations where some form of technology, such as voice mail, conference calls, and SKYPE, mediates much of the communication and learning, and where what had been face-to-face or spoken communication is now being conducted via e-mail, Twitter, Facebook, or text messages. You will examine these real-world problems and explore ways to utilize them in a very productive and efficient way.In this session, you will learn: The difference in communication preferences based on age groupsHow to leverage social media for learning and communicationsThe different social media technologies and how to use themHow to manage dialogues within social media for a better outcomeAudience: Novice-to-intermediate professionals who want to learn more about how to harness the power of social media. Participants should have a basic understanding of social media applications.
  • It’s like playing soccer not on a big playing field, but more like indoor soccer. Game outside is about stamina, inside it is about speed & stamina
  • You may not care about all of these—but you have to be involved in some of them as a businessYou’ve got to be listening to these various mediumsIt’s a changing audience, so we have to change how we listenSo who is the audience, and what are their preferences?
  • If facebook was a country it would be the worlds 3rd largest country, after china and india. And 2x the size of the US Population.Current Population ClockPopulation ClocksU.S. 314,667,896World 7,048,687,229
  • Each generation has shared experiences that shape the way they view the world and they way they view work. Example: because there are 80 mil+ BB’s, super competitive. Work harder, longer than anyone else (workaholics). Their kids = gen Xer’s. Saw corporate layoffs, parents lose jobs, end up divorced. Gen Xers say: no part of that deal. So, they’re the first to ask about balance when coming to work for you. These experiences shape the way they view the world, and their work. Loyalty: the difference in loyalty by generation (as an example)Expectations around decision making: American IdolSo, what are their preferences? So the question is, what do we do with all of these differences? We need to get them to the table. Whom are you listening to?ext, in order to flush out these generational differences a little further, let’s define what the generations are.
  • So, given what you know so far, quickly, if you had to rank order these, as far as preferences for communication by generation, what would you say is each generation’s top preferred way of communicating?Yes, it’s a generalization—but if you’re really wanting to LISTEN, then are you going to the places where they are communicating? You have to choose their preferred method, in order to listen to them.There are pros/cons with each of these methods. Millenials have changed the rules: RSS feeds, wiki’s, etc.—so how much harder is it to hire someone from their generation? These are the challenges facing us today: how these generations are communicating is changing the way we do business. Or, let me put it to you this way: if you’re not changing the way you do business, you’re going to miss the boat completely. Are you changing the way you listen, based on these new methods of communication?
  • The content-is-king axiom has become something of a buzz term within social media. Nonetheless, it holds firm. Your blog posts, tweets, or status updates will not be read if they do not provide value beyond the banal.
  • Social media enables people to become more informed, gain a wider perspective and make better decisions by engaging with others.
  • Change Management and Grant Partner relations
  • Used in our Orientation Class
  • Social media enables people to become more informed, gain a wider perspective and make better decisions by engaging with others.Technology allows us to stay connected to everyone we knowWe are able to manage a greater number of friends and interactions with othersTechnology, such as texting, allows people to explore more topicsAnother way developments in technology have shaped interpersonal communication is expanding upon the social penetration theory, and allowing people to explore the onion model in new ways. face-to-face communication is nice, as we can see emotions and we trust, maybe more so than online, that the discussions are genuine and sincere. Technology, such as texting, allows people in a relationship to explore more topics, and once communicating face-to-face, they’re able to bring up the same topics and discuss in further detail and drill down to more core values of the topic.There is a problem that may be caused by the use of texting and Facebook chat, and that is the speed of which questions are asked and topics are changed. Being able to fire off question after question is great for trying to learn a lot of different things about a person, but there may never be deep conversations about most of the topics because there are limitations to technology, such as an SMS message only allowing 160 characters. Problems occurring when using various methods of technology to communicate with the same person is the ways one uses a particular method over the other. Face-to-face communication may be the only time serious topics are discussed, or when trying to fix relational problems. Because of advancements in communication technology, humans communicating through electronic devices has become one of the main ways that people speak to each other. The expansion of social networking sites makes it possible for people all over the world to connect at the touch of a button. Text messages and instant messaging allow friends to communicate within seconds and the invention of video calling through programs such as Skype allow people thousands of miles away to communicate easily.
  • It only takes 20 people to bring an online community to a significant level of activity and connectivity. (Ning via TheNextWeb)
  • Using Social Media in Learning and Communications

    1. 1. 410 - Leveraging Social Media inCommunications and LearningDarren Nerland – Technology Learning Program ManagerIn this session, you will learn:• The difference in communication preferences based on age groups• How to leverage social media for learning and communications• How to manage dialogues within social media for a better outcome #DevLearn @dnerland
    2. 2. How has social media changedthe way we live and work?
    3. 3. www.briansolis.com
    4. 4. China So what?India 2X
    5. 5. Generational Differences?Traditionalists: Baby Boomers: Generation X: Millenials: 1980-1900-1945 1946-1964 1965- 1980 1999• 75 million • 80 million • 46 million • 76 million• Value Experience • Like collaboration • Work & Life Balance • Results matter, not• Value 1:1 time • 2 way conversations • Like autonomy the hours you work • Like genuine collaboration
    6. 6. Millennials will be 47% of the workforce in 2-5 years! BabyTraditionalists Gen X Millennials Boomers Shut Up! < 4% of workforce 26% using 38% of the workforce 47% using 32% of the workforce 61% using 25% of the workforce 86% use social media social media social media social media - US Bureau of Labor Statistics - - Deloitte 2010
    7. 7. Social Media +Generations Adopting It = Big Friggin Deal!
    8. 8. Leveraging Social Media
    9. 9. Why Social Media for Training?
    10. 10. We all know the saying - it’s better to ask forforgiveness than permission. And everyone knows that, but I think there is a corollary: If everyone is trying to prevent errors, it screws things up. It’s better to fix problems than to prevent them. And the natural tendency for managers is to try and prevent errors and over plan things.~ Ed Catmull, President of Pixar
    11. 11. Other ideas• Peer to peer learning• Easy and inexpensive multi-media learning• Communities of practice• Crowd cource learning• Micro learning
    12. 12. Empower Employees
    13. 13. Manage the Ongoing Dialogue
    14. 14. “Hell, there are no rules here -- were trying toaccomplish something.”~ Thomas A. Edison
    15. 15. Social Media• Is the conversation changing?• Are similar topics popping up?• Where are the most interesting conversations?• Let the dialogue develop…
    16. 16. Thanks!• Find me on - Darren Nerland• @dnerland• www.slideshare.net/dnerland

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