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Social Media Strategy (Process & Template)


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This provides an overview of Renegade's strategic approach to social media, including our process and strategy template. It is a work in process. Warning: even if you get the scalpels, you aren't suddenly a surgeon, so work with professionals....

Published in: Business

Social Media Strategy (Process & Template)

  1. 1. SOCIAL MEDIA STRATEGY PROCESS & TEMPLATE<br />Draft 12/2/2010<br />
  2. 2. ® Renegade, LLC. 2010<br />2<br />RENEGADE PROCESS<br />AUDIT (see social media audit template<br />Establish your playing field<br />Understand your audience<br />Define your goals<br />Choose your metrics<br />Listen to what your audience is saying<br />Research what your competitors do<br />IMPLEMENTATION<br /><ul><li>Open accounts on the platforms your audience uses
  3. 3. Respond to target consumers
  4. 4. Provide content your target values</li></ul>MEASURE<br /><ul><li>Measure the results
  5. 5. Adjust accordingly</li></li></ul><li>® Renegade, LLC. 2010<br />3<br />AUDIT<br />Establish your playing field<br /><ul><li>Current social media engagement
  6. 6. Current monitoring of social media activity
  7. 7. Concerns related to pursuing social media
  8. 8. Identified business challenges to be addressed by social media
  9. 9. Who within the company will drive social media</li></ul>Understand your audience<br /><ul><li>Identified target
  10. 10. Target’s mindset</li></ul>Define your goals<br /><ul><li>Overall business strategy
  11. 11. Goal for engaging with Social Media
  12. 12. Objectives for engaging with social media</li></li></ul><li>® Renegade, LLC. 2010<br />4<br />AUDIT (cont.)<br />Choose your metrics<br /><ul><li>Success metrics
  13. 13. Interim measures</li></ul>Listen to what your audience is saying<br /><ul><li>What platforms are they on</li></ul>Research what your competitors do<br /><ul><li>Established competitors
  14. 14. How they are engaging with social media</li></ul>NOTE: see for full social media audit<br />