Social Media Fundraising In Online Networks

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This is the presentation I did for 2010 around Fundraising in Online Social Networks. Covers everything from Social Networking to Cause to the Frozen Pea Fund and takes a look at ROI and Technology for Non Profits to leverage in their efforts. Also talks about the lightscamerahlep.org Power of Ten Campaign.

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  • Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  • Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  • Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  • Some people look at Social Media as another form of old guard media, such as newspapers or advertising.
  • Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  • THE DEAD TREE MEDIUM email is transactional; paper is relational
  • Expenditures on newspaper inserts dropped 3.7% between 2002 and 2007, according to the DMA. Is the switch on? Email expenditures tracked by the DMA rose 14.5% during the same five-year period; another 20.2% cumulative increase is envisioned between 2007 and 2012
  • The company says they’ve registered 12 million users who are now supporting more than 80,000 non-profit causes worldwide. $2.5 million has been raised for 19,445 different 501(c)(3) charitable organizations. Facebook reports 60,000 daily users of the application, and MySpace reports 25,000.
  • the charitable giving market is about $300 Billion in the US alone. Of that only about 5-12% is from online donations. During 2003-2006 the growth of the online donations has grown 101% while offline donations has only grown 6%. The Causes app is poised to capitalize on this growth in the coming years.
  • The nonprofits get 93.5 percent of each donation made through the Causes app. So, for a $5.oo donation, that’s $4.67. Which is actually very standard. Donating to a nonprofit on a credit card through any channel requires about a 3-5% processing fee. Consider this though, Causes/Justgive/Networkforgood all take care of the tax receipt. So, if you send a check for $5.00 to an organization directly, you pay another 41 cents for your stamp, and they pay 41 cents for a stamp to send you a letter back. Turns out to be a higher percentage taken that way. At least on a $5.00 donation.
  • In the MGF's first year of operation, total mobile giving exceeded US $400,000.00 across all campaigns using a $5 price point. The MGF forecasts that more than US $1 million per month will be raised through mobile giving campaigns in the U.S. market by the end of 2009
  • AT&T, Nextel, T-Mobile USA, Sprint, U.S. Cellular, and Verizon Wireless.
  • Insure compliance with all laws and regulations concerning charitable giving; certify the participation of Non-Profit Organizations (NPOs) and their campaigns; manage message delivery and billing solutions across all carriers; and act as a billing settlement and records clearinghouse between carriers and participating charities.
  • Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  • Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  • Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  • Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  • Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  • Its trackable and results orientated
  • Social Media Fundraising In Online Networks

    1. 1. Fundraising in Online Social Networks : No Country for Old Media Presented by David J. Neff @daveiam [email_address]
    2. 7. <ul><li>Fundraising Online is in bite sized chunks. </li></ul><ul><li>Obama: Three million donors made a total of 6.5 million donations online. </li></ul><ul><li>Of those 6.5 million donations, six million were in increments of 100 dollars or less. </li></ul><ul><li>The average online donation was 80 dollars. </li></ul>
    3. 8. <ul><li>Social Media needs to be defined as a </li></ul><ul><li>group think mentality around your message. </li></ul><ul><li>People are going to talk about your message. </li></ul><ul><li>Deal with it. Encourage it. </li></ul>
    4. 9. <ul><li>If there is a Online Social Network you should be in it. Own your spaces. </li></ul><ul><li>Your audience of donors already is. </li></ul><ul><li>Facebook has 350 million + users. </li></ul><ul><li>More than 35 million users update their status each day </li></ul><ul><li>More than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week </li></ul>
    5. 10. <ul><li>Social Media needs to be defined as a </li></ul><ul><li>group think mentality around your message. </li></ul><ul><li>People are going to talk about your message. </li></ul><ul><li>Deal with it. Encourage it. </li></ul>
    6. 14. <ul><li>Social Media needs to be defined as a </li></ul><ul><li>group think mentality around your message. </li></ul><ul><li>People are going to talk about your message. </li></ul><ul><li>Deal with it. Encourage it. </li></ul>
    7. 16. ACS Island in Second Life <ul><li>ACS Second Life HQ Office </li></ul><ul><ul><ul><ul><li>Never closes </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Cancer Information </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Support Groups </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Virtual Meetings </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Memorial Messages </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Fundraising Events </li></ul></ul></ul></ul>
    8. 17. Relay For Life of Second Life 2004 Gala Raised: US$2,000 RFLofSL 2005 Raised: US$5,000 RFLofSL 2006 Raised: US$41,000 RFLofSL 2007 Raised: US$118,500 RFLofSL 2008 Raised: US$215,000
    9. 18. <ul><li>Virtual-world fund raising events </li></ul><ul><ul><ul><ul><ul><li>Auction Virtual Items </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Virtual Garage Sale </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Musical Performance </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Clothing Fair </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Jail & Bail </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Movie Night </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Theme Party </li></ul></ul></ul></ul></ul>Relay For Life of Second Life
    10. 19. events.cancer.org/SecondLife Real world fund raising on Convio
    11. 20. <ul><li>Just like in the real world, RFLofSL is a fun-filled overnight event where individuals and team members take turns on the track. </li></ul><ul><li>Avatars donate Linden dollars. </li></ul><ul><li>Funds are raised at the event by: </li></ul><ul><ul><li>Relay virtual items </li></ul></ul><ul><ul><li>Official donation kiosks </li></ul></ul><ul><ul><li>Luminarias </li></ul></ul>2009 RFLofSL : July 18-19
    12. 23. FROZEN PEA FUND + TWITTER = FINDING A CURE FOR BREAST CANCER
    13. 27. Roll Footage
    14. 28. <ul><li>BE EVERYWHERE PHOTO </li></ul>
    15. 50. <ul><li>Social Media needs to be defined as a </li></ul><ul><li>group think mentality around your message. </li></ul><ul><li>People are going to talk about your message. </li></ul><ul><li>Deal with it. Encourage it. </li></ul>
    16. 51. <ul><li>Google Analytics, Summize.com, budurl.com, bit.ly, Compete.com, Tweetscan.com, Backtweet.com, Google Blog Alerts Beta, Facebook Searches, Viewzi.com </li></ul>
    17. 56. Q&A Contact: [email_address] and @daveiam Prez Location: My Blog = 501derful.org

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