Advocates for self organizing genomes with real time consent . Pattern in evolution of digital humanity is aspect of life gets digitized and once it's affordable a platform emerges that allows people to: 1. Upload their data 2. Control who they share it with. Describes a personal biological domain model that allows for industry integration based on individual ownership of raw genetic data.

1. Self Organizing Genomes with Real Time Consent
Alice Rathjen, President, Founder
alice@dnaguide.com
DNA Guide, Inc. All rights reserved 2012

2. Genome
Digital Human Being

3. The Evolution of Digital
Humanity
Molecular
Electronic Next Generation
Social Networks Diagnostics
Health Records Sequencing
Pattern: Technologies
People upload/create data and
control who they share it with.
1992 2012

4. Imagine….
The power of
Self- Organizing
Genomes

5. The advantages of
Real Time
Consent

6. 2 Billion Genomes in
Electronic
10 Years?
Molecular Next Generation
Social Networks Diagnostics
Health Records Sequencing
Technologies
2012 2022
Research
Governments/Passports
Electronic Health Records
Patient Groups
Ancestry
Gaming (DNA Avatars)
Biometric Access/ E-Commerce
Online Identity Services
Citizen Science
Non-Govt Health Organizations
Disaster Response / Epidemics

7. The Industries Problem...
No Path to Market
Genetic Data Explosion
Huge investment in Personalized Medicine
Sequencing
Technologies and
INSURANCE
Molecular Diagnostics
Consumers/
Pharma /
Health Patients
Clinical Services
R&D Trials
Regulation, Privacy, Ease of Use
Will we see a Facebook for DNA or Biological DNS - where people
choose an entity to register and host their genome?

8. Regulation
www.DNAguide.com

9. Problem of Fear and Ignorance
A
T
A T
T
A
C
G C
G

10. The Patient Has Changed
Doctor, it hurts Doc, I was born
when I do this this way

11. New Path to Market?
C
T
G Those
A Providing
Consumer/ Valuable
Patient Controls Information
Access To Their and Services
DNA via Real Get Rewarded
Time Consent

12. Genome Browsers &
Non-Scientific Users
(Mitochondria)

13. Solution is to Manage Interpretation and
Access Down to the Base Pair Level

14. Technology can Enable Dynamic
Regulation & Compliance
Information Category Rating
Quality of Science (Graded) A,B,C,D,F
(by Scientific Community) W = Withdrawn
I = Incomplete
Medical Utility (Five Star Rating)
(by Health Care Providers/ Payers)
(Movie Rating)
Viewing Risk E=
(Genetic Counselors, Ethics) Everyone,
PG = Physician
Guidance R=
Restricted

15. Building the Scaffolding for Future
Personal Biological Data
Grand Slam of Electronic Health Records
Patient as Owner Map of Your Map of Your
Security Token Genome Body
DNA sample used to create “Google Maps” for your genome Medical records, images and
patient centered universal with the ability to manage gene expression data to be
health record based on real interpretation and access down to linked to a map of the your
time consent. (Patient the DNA base pair level. Convert human body and to genomic
submits DNA sample to prove $1,000 genome into 2 minute location.
ownership , receives login to genome at the point of care.
setup user accounts).

16. Navigating Genetic Data
Privacy, Regulation and Ease of Use
Alice Rathjen, President, Founder
alice@dnaguide.com
Method for preparing and using personal and genetic profiles
DNA Guide, Inc. All rights reserved 2012