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For over a decade, Agile has brought transparency, collaboration, efficiency and effectiveness to the world of software development, and now it is starting to make inroads in other parts of the organization. Marketing, sales, HR and operations can all start small and begin to see the HUGE upside of the Agile mindset. No longer do projects need to be risky, nerve-racking, scary initiatives.
You’ll learn how the VersionOne marketing team is successfully using Agile to deliver products that customers love. This isn’t a one-off phenomenon, but an organizational transformation that can build stronger employees and teams.
Three takeaways from this “Agile” exercise:
1. Understanding Agile principles to stay relevant in today’s economy
2. How to make your marketing team a ‘learning team’ — every day, every project, every quarter
3. Tactics for finding connections both outside and inside your organization to help you stay strong and focused