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Primer on                                                              Creating                                           ...
ABOUT THE PRESENTER                              •     Darrell G. Mottley is principal shareholder of the Law Firm of     ...
ROADMAPCreating Value from Innovation     •   OVERVIEW OF INTELLECTUAL PROPERTY        The Rights    •   BUSINESS OF IP   ...
Intellectual Property Overview                         Patents Trade Secrets                         Trademarks           ...
INTELLECTUAL PROPERTY OVERVIEW5   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
INTELLECTUAL PROPERTY OVERVIEW6   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
7   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
ROADMAPCreating Value from Innovation     •   OVERVIEW OF INTELLECTUAL PROPERTY        The Rights    •   BUSINESS OF IP   ...
INNOVATION VALUE PROCESS    Strategy    Business    Legal    Technology                                                   ...
10   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
ROADMAPCreating Value from Innovation   •   OVERVIEW OF INTELLECTUAL PROPERTY      The Rights  •   BUSINESS OF IP       Te...
INTELLECTUAL PROPERTY LEVERAGE12   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
IP Business Objectives13   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
IP BUSINESS OBJECTIVE?14   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
GLOBAL PATENT STRATEGYDetermine Key Regional Markets                                                                   z15...
Avoid Loss of Patent Rights  • One public disclosure can terminate patent    rights outside of U.S. – BewareSOME COUNTRIES...
ROADMAPCreating Value from Innovation   •   OVERVIEW OF INTELLECTUAL PROPERTY      The Rights  •   BUSINESS OF IP       Te...
Patent Value Strategy18   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
Economics of IP Assets “   U.S. intellectual property is worth $5 Trillion to     $5.5 Trillion…that’s more than the gross...
Innovation Patent Value – Ex. Drivers20    Darrell G. Mottley | 50 Most Important African Americans in Technology| January...
21   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
INNOVATION IP VALUE – QUESTIONS22   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
23   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
ROADMAPCreating Value from Innovation   •   OVERVIEW OF INTELLECTUAL PROPERTY      The Rights  •   BUSINESS OF IP       Te...
Intellectual Property                    Extracting Value Strategies25   Darrell G. Mottley | 50 Most Important African Am...
LITIGATION26   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
LITIGATION                                                                                         Estimated Cost         ...
LITIGATION• Median Patent Damage Awards – $2.4M to $10.4M  (PWHC)                          Top 3 Highest Patent           ...
LICENSING29   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
IP Aids Determination of License              Business Objectives30   Darrell G. Mottley | 50 Most Important African Ameri...
PATENT POOLS31   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
Patent Pools – Review Factors32   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
PATENT POOLS33   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
IP BASED FINANCING•    Intellectual Property – Business Asset•    Can be used as Collateral•    IP Appraisal for Valuation...
IP AUCTIONS35   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
36   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
ROADMAPCreating Value from Innovation   •   OVERVIEW OF INTELLECTUAL PROPERTY      The Rights  •   BUSINESS OF IP       Te...
CRITICAL ISSUES38   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
39   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
40   Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
Disclaimer – For Illustrative Purposes Only     This presentation has been prepared for discussion purposes     only in co...
Primer on Creating                                                    Value from                                          ...
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Creating Value from Innovation using Intellectual Property

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Presentation given at Innovation and Equity Technology Symposium

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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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Creating Value from Innovation using Intellectual Property

  1. 1. Primer on Creating Value from Innovation Using Intellectual Property Darrell G. Mottley dmottley@bannerwitcoff.com50 Most Important African Americans in Technology January 15, 2011
  2. 2. ABOUT THE PRESENTER • Darrell G. Mottley is principal shareholder of the Law Firm of Banner & Witcoff LTD and practices in the firm’s Washington D.C. office. He is the President-Elect of the District of Columbia Bar for the 2010-2011 term. He is an intellectual property lawyer focusing on patent and trademark cases, including design law, opinions, licensing and litigation. Darrell is a contributing author of the Annual Review of Intellectual Property Law Developments: 2006-2008; 2008- 2009 and the Public Contract Law Journal, both publications of the American Bar Association. He is a Fellow of thedmottley@bannerwitcoff.com American Bar Foundation.202-824-3000Social Network Contacts: • Darrell earned his law degree, with honors, from The GeorgeTwitter: @darrellmottley Washington University in 2000; his Masters of BusinessFacebook: darrell mottley Administration (MBA) in 1994, and his B.S. Engineering inLinkedin/in/darrellmottley 1987 from Virginia Tech, where he was Phi Kappa Phi. He is admitted to practice before the U.S. Patent and Trademark Office and courts in the District of Columbia, Virginia, New Jersey, and the Federal and Fourth Circuits.2 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  3. 3. ROADMAPCreating Value from Innovation  • OVERVIEW OF INTELLECTUAL PROPERTY The Rights • BUSINESS OF IP  Teamwork  with Legal and Business  • INTELLECTUAL PROPERTY STRATEGY Goals, Vision, Objectives • PATENT STRATEGY Value Drivers INTELLE CREATIN CTUAL P • EXTRACTING VALUE FROM IP G VALU E ROPERT  FROM I Y  NNOVA Example Vehicles TION • RISKS AHEAD Future Trends 3 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  4. 4. Intellectual Property Overview Patents Trade Secrets Trademarks Copyrights4 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  5. 5. INTELLECTUAL PROPERTY OVERVIEW5 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  6. 6. INTELLECTUAL PROPERTY OVERVIEW6 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  7. 7. 7 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  8. 8. ROADMAPCreating Value from Innovation  • OVERVIEW OF INTELLECTUAL PROPERTY The Rights • BUSINESS OF IP  Teamwork with Legal and Business  • INTELLECTUAL PROPERTY STRATEGY Goals, Vision, Objectives • PATENT STRATEGY Value Drivers INTELLE CREATIN CTUAL P • EXTRACTING VALUE FROM IP G VALU E ROPERT  FROM I Y  NNOVA Example Vehicles TION • RISKS AHEAD Future Trends 8 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  9. 9. INNOVATION VALUE PROCESS Strategy Business Legal Technology Value Creation Intellectual  Property9 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  10. 10. 10 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  11. 11. ROADMAPCreating Value from Innovation  • OVERVIEW OF INTELLECTUAL PROPERTY The Rights • BUSINESS OF IP  Teamwork with Legal and Business  • INTELLECTUAL PROPERTY STRATEGY Goals, Vision, Objectives • PATENT STRATEGY Value Drivers INTELLE CREATIN CTUAL P • EXTRACTING VALUE FROM IP G VALU E ROPERT  FROM I Y  NNOVA Example Vehicles TION • RISKS AHEAD Future Trends 11 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  12. 12. INTELLECTUAL PROPERTY LEVERAGE12 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  13. 13. IP Business Objectives13 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  14. 14. IP BUSINESS OBJECTIVE?14 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  15. 15. GLOBAL PATENT STRATEGYDetermine Key Regional Markets z15 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  16. 16. Avoid Loss of Patent Rights • One public disclosure can terminate patent rights outside of U.S. – BewareSOME COUNTRIES WHERE ABSOLUTE NOVELTY IS A CONCERNAfrican Union Barbados Cuba France Luxembourg South AfricaAlbania Bolivia Czech Republic Germany Malaysia SpainAlgeria Brazil Denmark Guatemala Malta Sri LankaArgentina Bulgaria Dominican Republic Guernsey Mexico SwedenARIPO Canada Ecuador Guinea Monaco SyriaAruba Chile El Salvador Honduras Mongolia TaiwanAustralia Colombia Estonia Hungary Morocco TunisiaAustria Congo (Zaire) European Patent Org. Iceland Tangier Zone TurkeyBahamas Costa Rica Finland India Netherlands United Kingdom Iran Netherlands Antilles Uruguay Iraq Nigeria Venezuela Ireland Norway Vietnam Israel Peru Yemen, Republic of Italy Poland Yugoslavia Japan Portugal Zambia Kenya Romania Zimbabwe South Korea Russian Federation Lebanon Singapore Lesotho Slovak Republic 16 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  17. 17. ROADMAPCreating Value from Innovation  • OVERVIEW OF INTELLECTUAL PROPERTY The Rights • BUSINESS OF IP  Teamwork with Legal and Business  • INTELLECTUAL PROPERTY STRATEGY Goals, Vision, Objectives • PATENT STRATEGY Value Drivers INTELLE CREATIN CTUAL P • EXTRACTING VALUE FROM IP G VALU E ROPERT  FROM I Y  NNOVA Example Vehicles TION • RISKS AHEAD Future Trends 17 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  18. 18. Patent Value Strategy18 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  19. 19. Economics of IP Assets “ U.S. intellectual property is worth $5 Trillion to $5.5 Trillion…that’s more than the gross ” domestic product of any other country. - Dave Kappos Blog Post in Business Week.com, March 28, 2007 (citing economists Kevin Hassertt and Robert Shapiro)19 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  20. 20. Innovation Patent Value – Ex. Drivers20 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  21. 21. 21 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  22. 22. INNOVATION IP VALUE – QUESTIONS22 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  23. 23. 23 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  24. 24. ROADMAPCreating Value from Innovation  • OVERVIEW OF INTELLECTUAL PROPERTY The Rights • BUSINESS OF IP  Teamwork with Legal and Business  • INTELLECTUAL PROPERTY STRATEGY Goals, Vision, Objectives • PATENT STRATEGY Value Drivers INTELLE CREATIN CTUAL P • EXTRACTING VALUE FROM IP G VALU E ROPERT  FROM I Y  NNOVA Example Vehicles TION • RISKS AHEAD Future Trends 24 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  25. 25. Intellectual Property Extracting Value Strategies25 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  26. 26. LITIGATION26 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  27. 27. LITIGATION Estimated Cost Estimated Cost of Patent of Patent Infringement Infringement Litigation Litigation $1-$25M at Risk $1-$25M at Risk Median $2.5M Median $2.5M >$25M at Risk >$25M at Risk Median $5.5M Median $5.5M27 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  28. 28. LITIGATION• Median Patent Damage Awards – $2.4M to $10.4M (PWHC) Top 3 Highest Patent Damage Awards Awards Ending of 2009 Centocor Ortho Biotech v. Abbott Labs $1.85 Billion Lucent v. Microsoft $1.54 Billion Eolas Technologies v. Microsoft $521 Million Copyright Damages Highest Oracle v. SAP $1.3 Billion28 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  29. 29. LICENSING29 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  30. 30. IP Aids Determination of License Business Objectives30 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  31. 31. PATENT POOLS31 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  32. 32. Patent Pools – Review Factors32 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  33. 33. PATENT POOLS33 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  34. 34. IP BASED FINANCING• Intellectual Property – Business Asset• Can be used as Collateral• IP Appraisal for Valuation• Economic environment problematic COPYRIGHT  PATENTS TRADEMARK EXAMPLE TEXT EXAMPLE TEXT REGISTRATION Go ahead and replace  REGS. Go ahead and replace  it with your own text. it with your own text.34 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  35. 35. IP AUCTIONS35 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  36. 36. 36 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  37. 37. ROADMAPCreating Value from Innovation  • OVERVIEW OF INTELLECTUAL PROPERTY The Rights • BUSINESS OF IP  Teamwork with Legal and Business  • INTELLECTUAL PROPERTY STRATEGY Goals, Vision, Objectives • PATENT STRATEGY Value Drivers INTELLE CREATIN CTUAL P • EXTRACTING VALUE FROM IP G VALU E ROPERT  FROM I Y  NNOVA Example Vehicles TION • RISKS AHEAD Future Trends 37 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  38. 38. CRITICAL ISSUES38 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  39. 39. 39 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  40. 40. 40 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  41. 41. Disclaimer – For Illustrative Purposes Only This presentation has been prepared for discussion purposes only in connection with this educational presentation. Illustrative scenarios were prepared to encourage group participation and discussion. None of the material contained in this presentation represents the views or opinions of Banner Witcoff, LTD or sponsoring organization. This presentation is not intended to be used in litigation. As stated above, the context of this presentation is educational and not specific to any particular litigation. Because each intellectual property litigation is specific to its own fact situation; it would be unwise and even misleading to take a passage of static words or slides from this presentation and assume that it can be applied to a particular circumstance without applying reasoned judgment to the specific facts and circumstances of the situation.41 Darrell G. Mottley | 50 Most Important African Americans in Technology| January 15, 2011
  42. 42. Primer on Creating Value from Innovation Darrell G. Mottley www.bannerwitcoff.comCHICAGO, IL WASHINGTON, DC BOSTON, MA PORTLAND, ORTen South Wacker Drive 1100 13th Street NW 28 State Street 601 S.W. Second AvenueSuite 3000 Suite 1200 Suite 1800 Suite 1900Chicago, IL 6060 Washington, DC 20005 Boston, MA 02109 Portland, OR 97204T 312.463.5000 T 202.824.3000 T 617.720.9600 T 503.425.6800F 312.463.5001 F 202.824.3001 F 617.720.9601 F 503.425.6801 50 Most Important African Americans in Technology January 15, 2011

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