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How to Leverage the Social Graph with Facebook Platform

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Facebook is about more than just Pages and Groups. Facebook's set of powerful APIs, Facebook Platform, has made it easier than ever to create engaging social experiences on your own sites. We'll talk about why you will want to take advantage of Facebook Platform, share an example of using Facebook Platform to drive engagement and give you several strategies for how you can go back to your campus and quickly take advantage of Facebook Platform.

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How to Leverage the Social Graph with Facebook Platform

  1. 1. Facebook Platform Dave Olsen, West Virginia University
  2. 2. About Me • 8 Years with West Virginia University • Programmer/Project Manager • WVU has 32,000+ students • On Twitter: @dmolsen
  3. 3. Presentation available at: slideshare.net/dmolsenwvu
  4. 4. www.flickr.com/photos/26760446@N04/3247693174/
  5. 5. this past summer www.flickr.com/photos/angelina_creations/4336718492/
  6. 6. www.flickr.com/photos/shoobe01/5012487320/
  7. 7. What
  8. 8. Why
  9. 9. How
  10. 10. What
  11. 11. Pages
  12. 12. Groups
  13. 13. Places
  14. 14. Your Website
  15. 15. Your Branding
  16. 16. Your Content
  17. 17. Your Web Address
  18. 18. Facebook Platform makes your website Personalized & Social
  19. 19. Social Plugins
  20. 20. Social Plugins Authentication
  21. 21. Social Plugins Authentication Graph API
  22. 22. Social Plugins Authentication Graph API Open Graph Protocol
  23. 23. Why
  24. 24. 500 million active users www.flickr.com/photos/mrlerone/2543332000/
  25. 25. “3rd Largest Country in the World” www.flickr.com/photos/phauly/4350497965/
  26. 26. Individuals www.flickr.com/photos/mikedefiant/2113045001/
  27. 27. www.flickr.com/photos/toniblay/54611082/ Tastes
  28. 28. Likes www.flickr.com/photos/haniamir/2377822286/
  29. 29. Passions www.flickr.com/photos/stephenpoff/2495555005/
  30. 30. Interests www.flickr.com/photos/orangeacid/3027792757/
  31. 31. An Identity
  32. 32. Me
  33. 33. My Hometown
  34. 34. My Interests
  35. 35. My Friends & Family (pictures purposefully omitted)
  36. 36. Why Does it Matter?
  37. 37. Prospect Site our example
  38. 38. 76% prospects who want private social network
  39. 39. Postcards & Email your communication plan
  40. 40. an example prospect site
  41. 41. a sign-up form
  42. 42. a sign-up form
  43. 43. 1 in 4 prospects removed a school based on a bad web experience
  44. 44. Let’s Go Back in Time...
  45. 45. 76% prospects who use Facebook
  46. 46. 150 million users using Facebook on an external site
  47. 47. An Identity
  48. 48. Postcards & Email your communication plan
  49. 49. prospect site with fb sign-in
  50. 50. Why Does it Matter?
  51. 51. Facebook Platform gives your website an Instant-on Social Experience
  52. 52. Caveats there are always some...
  53. 53. Labor Intensive great experiences always are
  54. 54. Data Usage website only!* * - unless you get explicit permission from the user
  55. 55. Won’t Supply All Data you’ll still have to ask for some things
  56. 56. Lotsa’ Individuals Developed Identities Facebook Platform Instant-on Social Experience
  57. 57. Each Facebook user averages 130 friends www.flickr.com/photos/armitage/48405833/
  58. 58. 0-1-2 Effect
  59. 59. Math Ahead!
  60. 60. 0 recommendations
  61. 61. 1 recommendation
  62. 62. 1 in 20 I don’t join...
  63. 63. 2 recommendations
  64. 64. 1 in 8 I’m in!
  65. 65. 3+ recommendations
  66. 66. Relationships www.flickr.com/photos/armitage/48405833/
  67. 67. Lotsa’ Individuals Developed Identities Facebook Platform Instant-on Social Experience Facebook News Feed Friends Joining In
  68. 68. How
  69. 69. Social Plugins Authentication Graph API Open Graph Protocol
  70. 70. developers.facebook.com
  71. 71. developers.facebook.com/plugins
  72. 72. Social Plugin Builder
  73. 73. Like Button Source Code <iframe src="http://www.facebook.com/widgets/like.php?href=http://example.com" scrolling="no" frameborder="0" style="border:none; width:450px; height:80px"> </iframe>
  74. 74. Like Box
  75. 75. Recommendations
  76. 76. Activity Feed
  77. 77. developers.facebook.com/setup to create an application ID
  78. 78. Live Stream
  79. 79. Authentication
  80. 80. JavaScript SDK PHP SDK Python SDK Android SDK iOS SDK
  81. 81. FBML
  82. 82. <fb:profile-pic uid="12345" linked="true" />
  83. 83. FQL
  84. 84. What, Why, & How
  85. 85. Presentation available at: slideshare.net/dmolsenwvu
  86. 86. Questions?
  87. 87. Contact Me www.dmolsen.com twitter.com/dmolsen dmolsen@gmail.com
  88. 88. Thanks!

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