Emerging Mobile Tech


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An overview of three emerging trends in mobile tech highlighted by how they're being implemented at West Virginia University. Discusses how we're using WVU Mobile Web and iWVU, an iPhone app, for delivering mobile information, how we're using Layar to dip our toes into augmented reality with an AR campus map, and how we're using QR codes to help as mobile bookmarks for pushing users to our campus news source.

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  • for those that don’t know, wvu mobile web, a mobile website available to any mobile device, and iwvu, the official iphone app of west virginia university attempt to put all that material on the left in one place and optimized for your mobile device. on the go and need to find someone’s number? check out mobile web and iwvu.
  • since our launch of both products in august of last year we’ve had close to 900,000 page views from over 90 countries between the two. there’s a definite interest in accessing mobile data on campus though as we’ve told you before the main usage is in services like campus map, directory, and calendar. tasks that make sense in a mobile environment. for example, during the recent snowstorm our emergency section for mobi was accessed over 5700 times.
  • so how ‘bout the future of these products. both of these upgrades should be delivered this month. we’ve worked hard on integrating both so the information provided is as up-to-date and coordinated as possible. while it’s not shown here since i didn’t have time to draw it up, android and webOS (e.g. palm devices) will now have an optimized look as well using the mobile web product. but probably the most exciting thing to me is that both have implemented features to provide for greater flexibility in the future in terms of adding new content, your content. i would love to talk to anyone who has an idea for providing services through either platform.
  • so we’re going to go from an established set of mobile products to the absolute raw, bleeding edge of mobile tech. augmented reality. so what is augmented reality? it’s the idea of laying computer generated imagery over a live direct view of the physical real world. and you may not realize it but you see it every weekend in the fall...
  • the yellow first down line is an example of augmented reality. a computer generated line overlaid on the tv feed meant to give you, the user, some extra information about what you’re viewing. now AR is making it’s way to mobile devices.
  • on tuesday a product called layar went live in the apple store. it’s a self-styled AR browser. we’ve loaded data from our campus map into it and, as you can see in these screenshots, the buildings (as dots) are overlaid in the view. and clicking on a building gives you more information. i think at this point we’re handing out some iphone 3GS with layar set-up so you can see what it’s like. and, again, available in the app store right now so if you have an iphone 3gs check it out. this is just a start for us but again fits in our “how can we deliver mobile services and information”. but stay tuned, we’re working with some engineering students on an interesting product.
  • from absolute bleeding edge to a technology that i really think is, finally, going to take off. QR codes. the US is behind the rest of the world in implementing it but you’ll see them more and more.
  • this is a QR code, aka a quick response code. so essentially a 2D barcode. encoded in the bar code can be a web address, a vcard with contact info, a boarding pass (btw, qr codes were used over a million times last year for boarding passes. an increase of 1200% over the previous year) or... say, a link to a description of a course offered by extended learning or to mobile-optimized schedule for mountain line with the time the next bus will be at a particular stop. think of them as bookmarks. one of the best things about them? they’re free to create and their are a number of online services to do so. google has a great video for their “favorite places” product that explains how QR codes are used.
  • if you’d like to get a qr code reader for your mobile phone check these out. if you don’t have an iPhone go to reader.kawya.com on your mobile browser. if you’re on an iphone search the app store for a product called QuickMark. the new iPhone 3GS plays a lot nicer with QR codes than the older models.

    and kaywa also offers a free qrcode generator on their site.
  • and starting next week we’re going to be using QR codes to help promote wvu today. this is an example of a card we’ll be handing out where one side of it has a qr code that takes you to wvutoday. it’s actually a landing page so we can track visits and hopefully we can share that data at a future meeting.
  • an example of what a t-shirt with the code will look like. and i believe there’s another product with it as well.
  • Emerging Mobile Tech

    1. 1. EMERGING MOBILE TECH dave olsen, university relations/web west virginia university
    2. 2. WHAT WE’LL TALK ABOUT • WVU Mobile Web + iWVU • Augmented Reality • QR Codes
    3. 3. WVU Mobile Web + iWVU
    4. 4. What are WVU Mobile Web + iWVU? They’re all of these sites... ...on your mobile device. + go to m.wvu.edu
    5. 5. SOME STATS 880,000+ page views... ...from 90+ countries. 350,000 530,000 WVU Mobile Web iWVU
    6. 6. 2.0 is coming... WVU Mobile Web 2.0 iWVU 2.0
    7. 7. Augmented Reality
    9. 9. WVU Campus Map Using Layar Browser
    10. 10. QR Codes
    11. 11. GET A QR READER Kaywa Reader http://reader.kaywa.com/ QuickMark for iPhone