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Write for Media ucsd_ext_spring12_4


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This session covers Writing for Print Journalism. Yes, print still exists and is thriving despite numerous ill-managed newspapers folding. Good stuff in this session that can be adapted to any marketing plan.

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Write for Media ucsd_ext_spring12_4

  1. 1. Writing for Media Session #4 “Writing for Print Journalism” UCSD Extension Spring 2012
  2. 2. Newspapers/Mags Today• Most still profitable• Local/regional publications doing well• Circulations down• Laying off reporters
  3. 3. Long-Form News Stories• Inverted pyramid • Attribution • Short sentences and paragraphs • Information • Simplicity • Adherence to style
  4. 4. Developing a Story• What’s the most important info?• Put it in the lead• What do I want to know next?• Supporting info• Quotes• Wrap it up in a bow -- a bow?
  5. 5. Transitions• Connectors -- words that unify• Hooks -- word, phrases that unify thru-out• Pronouns -- using with people• Associations -- diff. words, same meaning• Chronology -- establish sequence• Enumeration -- numbering items (bullets)
  6. 6. News Story Types• Meetings (sports, political, industry, etc.)• Speeches (political, industry, etc.)• Obituaries (most already written)• Weather (seasons, disasters, events, etc.)• Crime and courtroom (lots of drama!)• Anniversaries (holidays, history, events, etc.)
  7. 7. Editing and Rewriting• Spelling, grammar, style mistakes• Verbs (active and descriptive)• Wordiness (cut down words to express)• Answer all questions (be complete)• Internal consistency (confusion for writer = confusion for reader)
  8. 8. Feature Stories• Anecdotal -- starts with relating story• Suspended interest -- asks a question• Profiles -- centers around a single person• Question and Answer (Q&A) -- simple, effective, and unfiltered style
  9. 9. Feature Writing Characteristics• Greater detail• Descriptions: • Actions, People, Places• Reliance of nouns and verbs• Use lots of quotes• Remember 5 senses: • See, Sound, Feel, Taste, Smell
  10. 10. Parts of a Feature Story• Lead -- multiple sentences and paragraphs• Engine paragraph -- the payoff• Body -- answer all questions• Conclusion -- need one to wrap up in a bow
  11. 11. Books• Easier than ever to get published• Hard to put one together• Think about your audience -- Who are they? Who’s going to read it?• A good idea and good reporting and writing skills• Don’t forget to finish it!
  12. 12. Writing Challenges• Gathering info• Learning appropriate structures• Understanding graphics to accompany text• Just doing it• What are your challenges?
  13. 13. Challenges (cont.)• Present info: • Accurately • Completely • Precisely • Efficiently
  14. 14. Challenges (cont.)• Learning to do this takes: • Reading • Analysis • Study • Practice
  15. 15. Questions...