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Social Media Tips and Ton 'o Tools for Credit Unions

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The #1 issue with credit unions today with their social media efforts is time and resources -- based on a 2012 Filene study. In this presentation, numerous tips and lots of tools to make a credit union's social media efforts almost effortless. They tons of time and a boatload of money in labor.

Published in: Economy & Finance, Business
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Social Media Tips and Ton 'o Tools for Credit Unions

  1. 1. Tips, Tricks, & Tools How to Manage Your Social Media Effectively
  2. 2. Thank you. Questions?
  3. 3. What are people doing? O
  4. 4. What are CUs doing? • 77% enhancing SM plans for 2013 • 94% investing resources in Facebook • 58% investing resources in Twitter • 24% investing resources in Google+ - CUNA Mutual 2013 survey
  5. 5. How are CUs using it? • 97% for CU news, alerts, edu, and info • 97% to build CU awareness • 93% to promote CU events • 73% for member communication, feedback, responding to comments (member service) - CUNA Mutual 2013 survey
  6. 6. What are CUs using? - The Financial Brand 2013
  7. 7. •Time •Resources •Knowledge Filene Research Institute 2012
  8. 8. Plan? Amazingly, only 30% of credit unions using social media have a plan.—Filene Research Institute 2012
  9. 9. Editorial calendar
  10. 10. Time blocks 15 minutes: morning 15 minutes: lunch 15 minutes: afternoon 15 minutes: night
  11. 11. Email
  12. 12. Workflow layout O
  13. 13. Value add
  14. 14. Tools
  15. 15. Dashboards/Schedulers • HootSuite • TweetDeck • Social Oomph • Buffer • Twitterfeed
  16. 16. Questions? Let’s chat. Mike Lawson DML Communications / CUbroadcast mike@dmlcommunications.com 760-845-8146 Twitter: @dmlcomm / @CUbroadcast Slideshare.com search: “dmlcomm”

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