SC/NC CUNA Social Media Uses

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Capitalizing on Social Media tools for credit unions

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SC/NC CUNA Social Media Uses

  1. 1. Capitalizing on Social Media Not a Campaign, a Relationship
  2. 2. What is Social Media? <ul><li>Not a Campaign, It’s a Relationship. </li></ul><ul><li>People connect with people, </li></ul><ul><li>not a logo. </li></ul><ul><li>Consistent two-way communication with members. </li></ul>
  3. 3. Why Social Media? <ul><li>Share your expertise with members </li></ul><ul><li>Create conversations with members </li></ul><ul><li>Build relationships with members </li></ul><ul><li>Become more human with members </li></ul>
  4. 4. The Tools
  5. 5. The Channels <ul><li>Blogs - Blogger, WordPress </li></ul><ul><li>Microblogs - Twitter </li></ul><ul><li>Video - YouTube, Hulu </li></ul><ul><li>Podcasts - audio testimonials/education </li></ul><ul><li>Social networks - Facebook, LinkedIn </li></ul><ul><li>RSS feeds - subscriptions </li></ul>
  6. 6. The Rules <ul><li>Discover where your members are </li></ul><ul><li>Listen to your members </li></ul><ul><li>Talk to your members </li></ul><ul><li>Energize your members (brand evangelists) </li></ul><ul><li>Help support your members (provide advice) </li></ul><ul><li>Embrace your members (rewards) </li></ul>
  7. 7. The Goals <ul><li>Compliment your traditional marketing efforts </li></ul><ul><li>Participate by listening first </li></ul><ul><li>What do you want to do with your members? </li></ul><ul><li>Set communications rules and guidelines </li></ul><ul><li>Decide who’s going to say what </li></ul><ul><li>Be consistent! </li></ul>
  8. 8. The Benefits <ul><li>Creates opportunities to build relationships </li></ul><ul><li>Reinforces branding </li></ul><ul><li>Differentiates your credit union </li></ul><ul><li>Builds community with your members </li></ul><ul><li>Builds trust among members (humanizes) </li></ul><ul><li>Less disruptive marketing message </li></ul><ul><li>Immediate feedback from members </li></ul><ul><li>People focused </li></ul><ul><li>Google likes frequent posts! </li></ul>
  9. 9. Blogs <ul><li>To have an impactful blog, </li></ul><ul><li>the author must be influential </li></ul><ul><li>or be an expert for instant credibility. </li></ul><ul><li>• Listen </li></ul><ul><li>• Provide educational content </li></ul><ul><li>• Respond quickly </li></ul><ul><li>• Be real (don’t be a sales person) </li></ul><ul><li>• The conversation will go on with out you </li></ul>
  10. 10. Verity Credit Union <ul><li>“ Our Voices” </li></ul><ul><li>blog </li></ul>
  11. 11. Verity Credit Union <ul><li>“ VerityMom” </li></ul><ul><li>blog </li></ul>
  12. 12. Microblogs <ul><li>A place called </li></ul><ul><li>Twitter </li></ul>
  13. 13. Microblogs <ul><li>Twitter has grown nearly 2,000% in the last year </li></ul><ul><li>Real time announcements </li></ul><ul><li>Member complaints and comments (support/service) </li></ul><ul><li>Promotions </li></ul><ul><li>Contests </li></ul><ul><li>Personalize </li></ul><ul><li>Commerce (announce new low rates) </li></ul><ul><li>Give people something they can use! </li></ul>
  14. 14. 9 Twitter “Don’ts” <ul><li>“ New to Twitter. Trying to figure this out.” </li></ul><ul><li>“ Check out our rates.” </li></ul><ul><li>“ Go green. Sign up for e-statements!” </li></ul><ul><li>“ Acme Credit Union - The Friendly, Personal Place!” </li></ul><ul><li>“ We’re thinking about ways to better serve you.” </li></ul><ul><li>“ Become a fan on our Facebook page http://facebook.com ” </li></ul><ul><li>“ Good morning everyone!” </li></ul><ul><li>“ Can you believe this rain today?” </li></ul><ul><li>“ Starting a blog. What should it be about? Need suggestions.” </li></ul>
  15. 15. 9 Twitter “Do’s” <ul><li>Keep it short </li></ul><ul><li>Include a helpful or reference link (use www.tinyurl.com) </li></ul><ul><li>Provide practical, useful information </li></ul><ul><li>Know your audience </li></ul><ul><li>Check last 20 tweets - Are they any good? Would you follow you? </li></ul><ul><li>Quality over quantity </li></ul><ul><li>Don’t feel obligated to tweet </li></ul><ul><li>Research </li></ul><ul><li>Have a goal! </li></ul>
  16. 16. What people look for in a Tweet… <ul><li>Topic with personal relevance </li></ul><ul><li>Topic that’s entertaining </li></ul><ul><li>Topic that gives them insight or advice </li></ul><ul><li>Topic with value </li></ul><ul><li>Topic that helps them </li></ul><ul><li>Topic that solves a problem </li></ul>
  17. 17. Fun Twitter Site
  18. 18. Social Network <ul><li>A place called </li></ul><ul><li>Facebook </li></ul>
  19. 19. Facebook Users: Age Group
  20. 20. Facebook Tips <ul><li>Define your audience </li></ul><ul><li>Goals/Objectives/Strategy </li></ul><ul><li>Pick your settings carefully </li></ul><ul><li>Create a compelling page </li></ul><ul><ul><li>Make your page as rich and robust as possible </li></ul></ul><ul><li>Research tool </li></ul><ul><ul><li>Query your audience </li></ul></ul><ul><li>Events </li></ul><ul><li>Resources </li></ul><ul><ul><li>Offer good resources or something useful for fans like Carolina Collegiate’s Internet Banking “MyMoney” app </li></ul></ul>
  21. 21. Podcasts/Vcasts (video) <ul><li>Multimedia is hot </li></ul><ul><li>Adds new dimensions to your website </li></ul><ul><li>Provides venue for compelling story with visuals and audio </li></ul><ul><li>Everybody likes watching a video or listening to podcast </li></ul><ul><ul><li>Keep ‘em short (2-minute rule) </li></ul></ul><ul><li>Humanizes your credit union </li></ul><ul><ul><li>Places a face/voice on your credit union </li></ul></ul><ul><li>It’s fun! </li></ul>
  22. 22. Evangelical Christian CU <ul><li>Video Member </li></ul><ul><li>Testimonial </li></ul>
  23. 23. Vancity - Canada’s Largest CU <ul><li>Social Media </li></ul><ul><li>project </li></ul><ul><li>leveraging </li></ul><ul><li>video member </li></ul><ul><li>testimonials </li></ul>
  24. 24. Social Media Listening Tools <ul><li>Google Alerts </li></ul><ul><li>Technorati </li></ul><ul><li>Jodange </li></ul><ul><li>Trendrr </li></ul><ul><li>Lexicon </li></ul><ul><li>Monitter </li></ul><ul><li>Tweetburner </li></ul><ul><li>Twendz </li></ul>
  25. 25. Social Media Wrap-Up <ul><li>Compliments traditional marketing efforts </li></ul><ul><li>Two-way communication with members </li></ul><ul><li>Immediate feedback from members </li></ul><ul><li>Humanizes your credit union </li></ul><ul><li>Creates and maintains communication with members </li></ul><ul><li>It’s cost effective (most online apps are free) </li></ul><ul><li>Only major investment is time </li></ul>
  26. 26. Questions? <ul><li>Mike Lawson </li></ul><ul><li>DML Communications </li></ul><ul><li>760/845-8146 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.dmlcommunications.com </li></ul><ul><li>www.twitter.com/dmlcomm </li></ul><ul><li>http://dmlcomm.blogspot.com </li></ul>

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