Effective Uses of Twitter for Credit Unions

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At the CU Conferences 2013 Social Media Conference, this presentation takes Twitter to a higher level for enhanced effectiveness for your credit union.

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  • CUs using Twitter for disaster recovery: Actors FCU (Sandy), McGraw-Hill (Sandy), Tinker (tornados), Nassau Financial (Sandy)
  • robberies
  • Charity
  • Alert members of new products and services
  • Effective Uses of Twitter for Credit Unions

    1. 1. Making the Most of Today’s Twitter #CUCSMC13
    2. 2. 500+ million users 400 million tweets per day
    3. 3. 182% increase in mobile users
    4. 4. Why we use Twitter
    5. 5. How we use Twitter
    6. 6. Person using Twitter
    7. 7. What are CUs using? - The Financial Brand 2013 >>>>>>>>>>
    8. 8. 58% investing resources in Twitter - CUNA Mutual 2013 survey
    9. 9. Why use Twitter? • Share what you know / Learn in return • Complement traditional marketing efforts • Create two-way conversations • Build relationships / trust • Become more human • Position your CU as a financial resource
    10. 10. 70-20-10 formula • 70% — Sharing quality content from others • Become a valued, trusted resource • 20% — Convo/Collabo w/ others • Become a thought leader • 10% — Personal • Become more human
    11. 11. What makes a good tweet? • Insightful / Advice • Value • Helpful / Solves a Problem • Personal Relevance • Entertaining
    12. 12. What members may look for in tweet • Fraud alerts (help) • Special offers/rates (insight/value) • Financial tips (advice) • Member success stories (insight) • Promotions/contests (entertainment/value) • Support (help)
    13. 13. @Names
    14. 14. #Hashtags #CUCSMC13
    15. 15. URL shorteners • Bitly • TinyURL • T.co • Ow.ly • Goo.gl
    16. 16. Dashboards/Schedulers • HootSuite • TweetDeck • Social Oomph • Buffer • Twitterfeed
    17. 17. Shortcuts
    18. 18. Pocket
    19. 19. Find friends
    20. 20. Advanced search
    21. 21. Web browsing >>>>>>>>
    22. 22. Twitter archive
    23. 23. Add a pic
    24. 24. Add a graph
    25. 25. Add a flick
    26. 26. Examples
    27. 27. Twitter wrap up • Provide valuable/helpful info (RTs!) • Know your audience • Quality over quantity • Be consistent • Have a goal • Review your tweets: Would you follow you?
    28. 28. Questions? Let’s chat. Mike Lawson DML Communications / CUbroadcast mike@dmlcommunications.com 760-845-8146 Twitter: @dmlcomm / @CUbroadcast Slideshare.com search: “dmlcomm”

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