Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Employing a Collaborative
Model for Structured Content
September 22, 2016
Dori Kelner, Managing Partner
Sleight-of-Hand St...
About me
Survey data collection
Data warehousing
Technical project management
Strategist
Foodie and oenophile
9/29/2016 | 2
Unstructured Content
Trapped in the body field
Styling and relationships are
static and locked
No opportunity for meta tag...
Structured Content
Structured content is
information or content that is
organized in a predictable way
and is usually clas...
Why care?
9/29/2016 | 5
Reusability
Scalable
Multi channel
Future proofing
Device agnostic
Content becomes data
“Get your content ready to go anywhere because it’s going to go
everywhere.”
—Brad Frost
9/29/2016 | 6
Project Roles
Content Strategist
Content Creator
Designer
Developer
9/29/2016 | 7
Content Strategist
How do we organize the content so content creators can
store and retrieve it?
How do we structure the c...
Content Creator
How do I create content that represents my organization?
How do I optimize the time to manage the content?...
Designer
How am I going to build a good UX?
What is available to me to create the UI?
What design systems will I employ?
9...
Developer
How do I move the design into the theme?
What are the relationships in the database?
How will the content be use...
9/29/2016 | 12
Domain
Model
Content
Model
Content
Types
Wireframes/
Prototype
Theming
Coding
Content
Creation
Domain Model
Create a shared language
Decide how the content fits the
audience and business goals
Define concepts and
rela...
Content Model
Fielded content chunks
Consistent semantic markup
Visual hierarchy/importance
Control data feeds
Apply metat...
9/29/2016 | 15
RECIPE
Title
Subtitle
Short summary
Summary
Person
Image
Video
Ingredients
Process
Nutritional
info
Yield
C...
Content Types
9/29/2016 | 16
RECIPE
PROCESS
INGREDIENT
PERSON
Name Description Title Field Body Field Fields Type Widget Required
Person Information
about people
who interact
with the ...
9/29/2016 | 18
Content: Person
Content List (entity reference): Affiliation
Term reference: Role
Meta tags
9/29/2016 | 19
Snippets of text that
describe a page's content
schema.org
9/29/2016 | 20
“Schema.org is a collaborative, community activity with a mission to
create, maintain, and promo...
9/29/2016 | 21
9/29/2016 | 22
9/29/2016 | 23
Separate Content from
Presentation
True device agnosticism
Do you know where your
content is?
9/29/2016 | 24
9/29/2016 | 25
Dori Kelner, MS
Managing Partner
Sleight-of-Hand Studios
703-758-7178
dmkelner@sohstudios.com
Twitter:
@dor...
Upcoming SlideShare
Loading in …5
×

Employing a collaborative model for structured content

187 views

Published on

Web projects don't begin with visual design, they start with modeling the content. This presentation focuses on the roles that the content strategist, content creator, designer and developer play in building the content model, and discusses why the team should care about this aspect of the project.

Published in: Technology
  • Be the first to comment

Employing a collaborative model for structured content

  1. 1. Employing a Collaborative Model for Structured Content September 22, 2016 Dori Kelner, Managing Partner Sleight-of-Hand Studios
  2. 2. About me Survey data collection Data warehousing Technical project management Strategist Foodie and oenophile 9/29/2016 | 2
  3. 3. Unstructured Content Trapped in the body field Styling and relationships are static and locked No opportunity for meta tags 9/29/2016 | 3
  4. 4. Structured Content Structured content is information or content that is organized in a predictable way and is usually classified with metadata. 9/29/2016 | 4 WEB SITE INTRA NET PRINT EMAIL SOCIAL APPS BLOGS MICRO SITES STRUCTURED CONTENT
  5. 5. Why care? 9/29/2016 | 5 Reusability Scalable Multi channel Future proofing Device agnostic Content becomes data
  6. 6. “Get your content ready to go anywhere because it’s going to go everywhere.” —Brad Frost 9/29/2016 | 6
  7. 7. Project Roles Content Strategist Content Creator Designer Developer 9/29/2016 | 7
  8. 8. Content Strategist How do we organize the content so content creators can store and retrieve it? How do we structure the content for consistency and reusability? How do we future proof our content? 9/29/2016 | 8
  9. 9. Content Creator How do I create content that represents my organization? How do I optimize the time to manage the content? Can’t you make it easier for me to publish my content? 9/29/2016 | 9
  10. 10. Designer How am I going to build a good UX? What is available to me to create the UI? What design systems will I employ? 9/29/2016 | 10
  11. 11. Developer How do I move the design into the theme? What are the relationships in the database? How will the content be used across platforms? 9/29/2016 | 11
  12. 12. 9/29/2016 | 12 Domain Model Content Model Content Types Wireframes/ Prototype Theming Coding Content Creation
  13. 13. Domain Model Create a shared language Decide how the content fits the audience and business goals Define concepts and relationships 9/29/2016 | 13 Ingredient s Process Contributor s Stores
  14. 14. Content Model Fielded content chunks Consistent semantic markup Visual hierarchy/importance Control data feeds Apply metatags 9/29/2016 | 14
  15. 15. 9/29/2016 | 15 RECIPE Title Subtitle Short summary Summary Person Image Video Ingredients Process Nutritional info Yield Cook time Prep time Category Rating Comments Content priority PROCESS Steps CATEGORY Title INGREDIENT Measure Quantity Name PERSON Full Name First name Last name Summary Bio Role Affiliation ROLE Title REVIEW Rating Comment STORE Name Address City State Ingredient AFFILIATIO N Title
  16. 16. Content Types 9/29/2016 | 16 RECIPE PROCESS INGREDIENT PERSON
  17. 17. Name Description Title Field Body Field Fields Type Widget Required Person Information about people who interact with the site Full name About First name Text Text Yes Last name Text Text Yes About Text Long text Yes Role Term Reference - role Select list Yes Affiliation Entity Reference - workplace Select list Yes 9/29/2016 | 17
  18. 18. 9/29/2016 | 18 Content: Person Content List (entity reference): Affiliation Term reference: Role
  19. 19. Meta tags 9/29/2016 | 19 Snippets of text that describe a page's content
  20. 20. schema.org 9/29/2016 | 20 “Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.”
  21. 21. 9/29/2016 | 21
  22. 22. 9/29/2016 | 22
  23. 23. 9/29/2016 | 23
  24. 24. Separate Content from Presentation True device agnosticism Do you know where your content is? 9/29/2016 | 24
  25. 25. 9/29/2016 | 25 Dori Kelner, MS Managing Partner Sleight-of-Hand Studios 703-758-7178 dmkelner@sohstudios.com Twitter: @dorikelner LinkedIn: https://www.linkedin.com/in/dorikelner

×