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Employing a collaborative model for structured content


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Web projects don't begin with visual design, they start with modeling the content. This presentation focuses on the roles that the content strategist, content creator, designer and developer play in building the content model, and discusses why the team should care about this aspect of the project.

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Employing a collaborative model for structured content

  1. 1. Employing a Collaborative Model for Structured Content September 22, 2016 Dori Kelner, Managing Partner Sleight-of-Hand Studios
  2. 2. About me Survey data collection Data warehousing Technical project management Strategist Foodie and oenophile 9/29/2016 | 2
  3. 3. Unstructured Content Trapped in the body field Styling and relationships are static and locked No opportunity for meta tags 9/29/2016 | 3
  4. 4. Structured Content Structured content is information or content that is organized in a predictable way and is usually classified with metadata. 9/29/2016 | 4 WEB SITE INTRA NET PRINT EMAIL SOCIAL APPS BLOGS MICRO SITES STRUCTURED CONTENT
  5. 5. Why care? 9/29/2016 | 5 Reusability Scalable Multi channel Future proofing Device agnostic Content becomes data
  6. 6. “Get your content ready to go anywhere because it’s going to go everywhere.” —Brad Frost 9/29/2016 | 6
  7. 7. Project Roles Content Strategist Content Creator Designer Developer 9/29/2016 | 7
  8. 8. Content Strategist How do we organize the content so content creators can store and retrieve it? How do we structure the content for consistency and reusability? How do we future proof our content? 9/29/2016 | 8
  9. 9. Content Creator How do I create content that represents my organization? How do I optimize the time to manage the content? Can’t you make it easier for me to publish my content? 9/29/2016 | 9
  10. 10. Designer How am I going to build a good UX? What is available to me to create the UI? What design systems will I employ? 9/29/2016 | 10
  11. 11. Developer How do I move the design into the theme? What are the relationships in the database? How will the content be used across platforms? 9/29/2016 | 11
  12. 12. 9/29/2016 | 12 Domain Model Content Model Content Types Wireframes/ Prototype Theming Coding Content Creation
  13. 13. Domain Model Create a shared language Decide how the content fits the audience and business goals Define concepts and relationships 9/29/2016 | 13 Ingredient s Process Contributor s Stores
  14. 14. Content Model Fielded content chunks Consistent semantic markup Visual hierarchy/importance Control data feeds Apply metatags 9/29/2016 | 14
  15. 15. 9/29/2016 | 15 RECIPE Title Subtitle Short summary Summary Person Image Video Ingredients Process Nutritional info Yield Cook time Prep time Category Rating Comments Content priority PROCESS Steps CATEGORY Title INGREDIENT Measure Quantity Name PERSON Full Name First name Last name Summary Bio Role Affiliation ROLE Title REVIEW Rating Comment STORE Name Address City State Ingredient AFFILIATIO N Title
  16. 16. Content Types 9/29/2016 | 16 RECIPE PROCESS INGREDIENT PERSON
  17. 17. Name Description Title Field Body Field Fields Type Widget Required Person Information about people who interact with the site Full name About First name Text Text Yes Last name Text Text Yes About Text Long text Yes Role Term Reference - role Select list Yes Affiliation Entity Reference - workplace Select list Yes 9/29/2016 | 17
  18. 18. 9/29/2016 | 18 Content: Person Content List (entity reference): Affiliation Term reference: Role
  19. 19. Meta tags 9/29/2016 | 19 Snippets of text that describe a page's content
  20. 20. 9/29/2016 | 20 “ is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.”
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  24. 24. Separate Content from Presentation True device agnosticism Do you know where your content is? 9/29/2016 | 24
  25. 25. 9/29/2016 | 25 Dori Kelner, MS Managing Partner Sleight-of-Hand Studios 703-758-7178 Twitter: @dorikelner LinkedIn: