The Most Reputable U.S. Banks 2011The World’s Most Reputable Companies: A Global Study of Consumers in 41 CountriesCopyrig...
The 30 Most Reputable Banks – Over Time               .                                Rank   RepTrak™ Pulse Score     .  ...
How are Corporate Reputations Measured?                                               Rational explanation        Emotiona...
Top 5 Banks Across Dimensions of Reputation, 2011               Products                              Innovation          ...
Financial Performance, Governance and Products/ServicesPlay Biggest Role in Driving U.S. Bank Reputation            2011 U...
Change in U.S. Bank Industry Reputation Drivers                         U.S. Bank Dimension Weights                       ...
Strong Relationship Between Reputation and Support         Improve Reputation by 5 Points and Increase Recommendation by 6...
2011 Most Reputable U.S. Bank StudyCompany Selection:• Companies selected from the largest U.S. banking holding companies ...
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Harris #1 In Banking Reputation

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Harris #1 In Banking Reputation

  1. 1. The Most Reputable U.S. Banks 2011The World’s Most Reputable Companies: A Global Study of Consumers in 41 CountriesCopyright © 2011 Reputation Institute. All rights reserved.
  2. 2. The 30 Most Reputable Banks – Over Time . Rank RepTrak™ Pulse Score . Com pany 2011 2011 2010 Change Harris Bank 1 73.09 64.85 8.24 Zions Bank 2 70.22 64.05 6.16 Charles Schw ab 3 69.99 66.23 3.77 Ally Bank 4 68.80 66.34 2.46 BBVA 5 68.49 62.90 5.59 M&I Bank 6 68.43 65.14 3.29 ING Direct 7 67.82 - - E-Trade 8 67.37 - - Bank of the West 9 67.08 65.73 1.35 BB&T 10 66.94 66.29 0.65 Huntington Bank 11 66.43 62.73 3.70 TD Bank 12 66.27 64.72 1.55 KeyBank 13 66.06 57.55 8.51 Union Bank 14 65.60 63.33 2.26 Regions 15 65.49 65.96 -0.47 SunTrust Banks 16 64.85 68.10 -3.25 Comerica 17 64.80 60.30 4.50 Citizens Bank 18 64.45 63.55 0.90 M&T Bank 19 63.45 61.77 1.68 PNC 20 62.09 65.05 -2.96 HSBC 21 61.30 56.61 4.68 Excellent/Top Tier Above 80 Morgan Stanley 22 60.51 52.48 8.04 Strong/Robust 70-79 Fifth Third Bank 23 60.42 61.85 -1.43 Average/Moderate 60-69 US Bancorp 24 60.31 55.52 4.79 Weak/Vulnerable 40-59 Chase 25 59.79 61.76 -1.98 Poor/Bottom Tier Below 40 Wells Fargo 26 57.82 56.90 0.92 Sovereign Bank (Santander) 27 57.48 - - Bank of America 28 53.40 51.62 1.79 Citibank 29 52.22 43.65 8.58 Capital One Financial 30 50.52 52.72 -2.20
  3. 3. How are Corporate Reputations Measured? Rational explanation Emotional of the emotional Reputation is Driven by Seven Dimensions – RepTrakTM Pulse Measures Them Reputation is Driven by Seven Dimensions – RepTrakTM Pulse Measures Them ..
  4. 4. Top 5 Banks Across Dimensions of Reputation, 2011 Products Innovation Workplace Zions Bank 72.91 Ally Bank 75.10 M&I Bank 73.13 Harris Bank 72.79 E-Trade 71.01 Zions Bank 71.13 M&I Bank 71.98 Harris Bank 70.42 Harris Bank 70.48 Ally Bank 71.93 Zions Bank 69.75 Bank of the West 70.46 ING Direct 71.72 M&I Bank 69.24 TD Bank 69.90 Governance Citizenship Leadership Harris Bank 74.28 Harris Bank 76.06 Harris Bank 72.19 Zions Bank 71.60 Zions Bank 70.58 Zions Bank 71.93 Ally Bank 71.42 M&I Bank 69.30 M&I Bank 69.90 M&I Bank 71.23 Comerica 68.72 BBVA 69.88 Citizens Bank 68.51 Bank of the West 68.17 Comerica 69.23 Perform ance Harris Bank 73.47 Leaders in Dimensions Rate Closely Leaders in Dimensions Rate Closely Zions Bank 73.24 •Across dimensions, the top 5 performers all rate very closely with U.S. •Across dimensions, the top 5 performers all rate very closely with U.S. Ally Bank 71.92 consumers consumers ING Direct 71.28 •Harris Bank pulls away from the pack in Citizenship, Governance and •Harris Bank pulls away from the pack in Citizenship, Governance and E-Trade 69.67 Leadership Leadership
  5. 5. Financial Performance, Governance and Products/ServicesPlay Biggest Role in Driving U.S. Bank Reputation 2011 U.S. Drivers 2011 U.S. Bank Drivers 12.7% 17.7% 15.8% 15.2% 13.1% 13.5% 13.7% 13.3% 14.3% 12.9% 13.8% 12.7% 15.8% 15.5%
  6. 6. Change in U.S. Bank Industry Reputation Drivers U.S. Bank Dimension Weights 2010 - 2011 18 17 16 Performance Governance 15 Products & Services 14 Citizenship Leadership 13 Innovation Workplace 12 2010 2011
  7. 7. Strong Relationship Between Reputation and Support Improve Reputation by 5 Points and Increase Recommendation by 6.6% . Pulse scores are based on questions Pulse scores are based on questions measuring Trust, Admiration & Respect, measuring Respect, Good Feeling and Overall Esteem Good Feeling and Overall Esteem (captured in the Pulse score on a 0-100 (captured Pulse score scale). scale). Q: II would recommend Company to Q: would recommend Company others. others.
  8. 8. 2011 Most Reputable U.S. Bank StudyCompany Selection:• Companies selected from the largest U.S. banking holding companies list published by the U.S. Federal Reserve as of September 2010• The major consumer facing brand for each holding company was identified• Companies were excluded from list if did not qualify as "retail banking" by senior staff at American BankerRatings:• Ratings were collected via on online questionnaire between January and February 2011• Each respondent was familiar or somewhat familiar with the company they rated• All companies were rated by at least 100 respondents

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