This presentation looks at "web2" in the context of human experience, suggesting that the social web as extension of "real life" means that it transcends the marketing-biased, "numbered web" hype that has typically surrounded it.
The slides focus particularly on the use of "social web" tools in the enterprise.
I will present these slides at Online Information 4th December 2008. See http://www.online-information.co.uk/online08/seminar_description_ims.html?presentation_id=442 for more information
2. I am Mike Ellis
I have spent about ten years on the web
I am a generalist, strategist, social(web)ist
I work for a not for profit IT company called Eduserv
9. social: “tell each other what you think”
his mate and him
and them
us them
and her her
10. social technology :
“ tools that enable people to create,
share and connect with each other”
http://www.slideshare.net/ninaksimon
11. we're quite good at social technology...
zine blog
radio show podcast
group project wiki
word of mouth digg
address book social network
http://www.slideshare.net/ninaksimon
12. i.e. the web isn’t necessary,
but it makes some things easier
publish
distribute
track access
http://www.slideshare.net/ninaksimon
17. “ why are companies adopting 2.0 technology?
1. business efficiency improvement: 74%
2. competitive pressure to do so: 64%
3. specific problem solution: 53%
4. partner recommendation: 53%
5. employee request: 45%
6. bundled services: 25%
[Forrester] ”
http://www.rtodd.com/collaborage/2007/11/pg_web_20_success_story.html
18. “ when belts tighten, businesses don't
have the option to do less, they just
need to pay less. So called Enterprise
2.0 software has been trying to
streamline and modernize aging
approaches to collaborative software
”
http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=625
20. “ enterprise spending on Web 2.0
technologies will surge over the next
five years to reach $4.6 billion globally,
”
predicts Forrester Research.
http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=618
39. “ ...a more natural strategy is to build a
system that has enough
value without network effects, at least
to early adopters. Then, as the number
of users increases, the system
becomes even more valuable and is
able to attract a wider user
base. Joshua Schachter has explained
that he built Del.icio.us along these
lines - he built an online system where
he could keep bookmarks for himself,
such that even if no other user joined, it
would still be valuable to him.
”
http://en.wikipedia.org/wiki/Network_effect
40. “don’t fight the internet”
http://radar.oreilly.com/archives/2006/12/web-20-compact-definition-tryi.html
43. and thanks to flickr people
technology thanks to Hugh @ http://www.gapingvoid.com/
big finger mine
fireworks mine
web2 logos http://www.flickr.com/photos/ryyo/249804450/
crowd blur http://www.flickr.com/photos/victoriapeckham/164175205/
broadcast http://www.flickr.com/photos/beger/2336486182/
two way http://www.flickr.com/photos/z6p6tist6/500048151/
social screen-grab from http://antisocial.demozoo.org/demo.html
network cables http://www.flickr.com/photos/tigion/783970024/
post-its http://www.flickr.com/photos/pulguita/2868952310/
superhuman http://www.flickr.com/photos/esparta/482348262/
no internet http://www.flickr.com/photos/marcelograciolli/2807100863/
sheep hype http://www.flickr.com/photos/valentinap/406220705/
cash http://www.flickr.com/photos/thomashawk/211399263/
many questions http://www.flickr.com/photos/orinrobertjohn/3040007953/
Skype http://www.flickr.com/photos/malthe/125252690/
intelligence http://www.flickr.com/photos/ext504/732683765/
network http://www.flickr.com/photos/dr/2048034334/
no parking http://www.flickr.com/photos/webel/2422760305/
homeless man http://www.flickr.com/photos/alvarez/408380960/
evolution http://stonetable.org
question http://www.flickr.com/photos/drachmann/327122302
simple http://www.flickr.com/photos/louganmanzke/2722701187
fog http://www.flickr.com/photos/emdot/73257387/
e=mc^hair http://www.flickr.com/photos/ocularsmith/239674652
duck mine
rollercoaster http://www.flickr.com/photos/kapten/457425729/
easy http://www.flickr.com/photos/simonbooth/136976048/
great ideas thanks to Hugh @ http://www.gapingvoid.com/
not an exit http://www.flickr.com/photos/cheesebikini/907729966/