SlideShare a Scribd company logo
1 of 79
Download to read offline
Niche or platform: what next for our institutions online?
http://electronicmuseum.org.uk http://twitter.com/m1ke_ellis http://slideshare.com/dmje hello. I’m Mike Ellis.
what I’ve got to say isn’t geeky
number of slides > pain 10 bearable it is a well known fact that I should only have 10 slides
number of slides > pain bearable n childbirth frankly, quite unreasonable 10 instead, I am going to try the “n-slide experiment”
..no clip art... why are we all holding hands? rest assured, however: there is no  comic sans,
..and a mere  ten  ideas Idea #11: Be nice to each other
what is the  problem  we need to solve?
“ how do we ensure we remain relevant?”
your site  is here ..in a world where it would be easy to become marginalised
Money & Resource  = Freedom No Money & Resource  = Freedom A Little Money & Resource  = Limbo Museums, libraries, galleries, archives Google, Microsoft, VC-Funded Apps Kids in Bedrooms, Bootstrapped Ideas, Side Projects thanks to @zambonini ..and where  limbo  is a problem..
institutional lag
one answer: we move from  niche  to  platform
the ^ one answer: we move from  niche  to  platform
a place where we  encourage... support... enable... our communities what is a "platform" ?
let’s start at the beginning
“ The Web is big. Really big. It may seem like a long way to the corner chemist, but compared to the Web, that's peanuts.”
In 1997 there were around 26M pages (URLs) on the Web. Today we estimate there are more than  1 trillion pages of content   ...an average person would need  six hundred thousand decades  of nonstop reading to read through the information.  bing.com : http://bit.ly/a222zd
...and growing all the time
the internet http://www.sun.com/featured-articles/2009-0325/feature
http://pewinternet.org we do this online
and not just at our desks..
ultimately, though,  people  is what the internet is about
Idea #1: The user is everything
Be a  SonDaughterMotherWifeHusbandFanBelieverTeacherEducatorPoliticianLoverFriendCrazyperson rather than a YOU
green issues silliness visualisations crumpets music fun family design web 2.0 technology cider what makes users *really* engaged?
green issues silliness visualisations crumpets music fun family design web 2.0 technology cider what makes users *really* engaged? “ relevant stuff”
 
can MLA’s (anyone) provide “relevant stuff”  all  the time?
Idea #2: Q: where should we be?  A: where the people are
but where are the people?
thanks to @zambonini
the “silo mentality” is tempting
what is the alternative?
less "web site", more "web presence"
Idea #3: Connecting is a human condition, not a technological one
 
self actualisation esteem love / belonging safety physiological http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs maslow says this:
self actualisation esteem love / belonging safety physiological confidence respect community friendship intimacy creativity web2 says this:
“ I don't call my parents in Canada and recount the latest additions to my daughter's vocabulary because they need to know that the kid can say ‘ elephant ’ and ‘ potty ’ now; I call them up to say, ‘ all is well  with your son and his family’, and ‘ you are in my heart ’, and ‘ I love you ’.” Cory Doctorow: “how to say stupid things about social media” The Guardian http://bit.ly/5WDjsA
… and remember that everyone likes being stroked
 
Idea #4: The web isn’t necessary
zine blog radio show podcast group project wiki word of mouth twitter address book social network http://www.slideshare.net/ninaksimon ..we already do this stuff
the web just makes it easier
think about how the offline fits
Idea #5: Do less, and do it better
start small
start internally
lifelong learner define your audience
Idea #6: We didn’t need Einstein to get us to the moon
e=mc hair
“ the perfect truth is perhaps not to be had, and certainly isn't necessary for  startling  and  brilliant  success”
 
Idea #7: If there was only one telephone in the world, it’d be rubbish
(however cool the telephone)
the more people who own telephones, the more useful they become.  There is a "positive externality" - a user doesn’t intend for their phone to create value for others, but it does positive externality – the “network effect”
"A more natural strategy is to build a system that has enough value without network effects, at least to early adopters" ..but this also meshes with "start small"
Idea #8: Open is always better than closed
standards  technology open source information approach honest What is "open" ?
this means re-use
and also a loss of control
re-use is good, and we never had "control" anyway...
The BBC's 15 web principles: http://www.tomski.com/archive/new_archive/000063.html "treate the web as a creative canvas"
http://www.aadl.org/catalog/search/keyword/tree
Idea #9: Think “cost curve”  all the time
value  cost n bad good great the what?
"walk away" threshold value  cost
if you ask your user to put in some effort, provide them with something equal or greater in value as a response in short...
http://unicorn.lib.ic.ac.uk/uhtbin/cgisirsi/NUewLUT6Y9/CENTRAL/122810016/38/0/POWER_SEARCH this kind of thing is ok...
Search: ...but this is usually better
Idea #10: Fail quickly
iterate, Darwin-style
let the successes float, and sink the failures quickly
a takeaway thought..?
1. User is everything 2. Be where everyone is 3. Connecting is a human condition 4. Think beyond the web 5. Do less, better 6. Be less perfect 7. Leverage the network 8. Be open 9. Focus on the cost curve 10. Fail quickly recap..
focus on personal connections and real users to build a platform for your [niche] communities  or...
superhuman http://www.flickr.com/photos/esparta/482348262 wrong way http://www.flickr.com/photos/dsevilla/97727582 many me Thanks to http://gilest.org/ don't panic http://flickr.com/photos/brighton/2153602543 answer http://www.flickr.com/photos/kellysmith/519503962 answer2 http://www.flickr.com/photos/rudiriet/525401387/ simple http://www.flickr.com/photos/emmajane/2580835224 problem solving http://www.flickr.com/photos/jeanlouis_zimmermann/3042616053 logos 2.0 http://www.flickr.com/photos/ryyo/249804450 containers http://www.flickr.com/photos/mikebaird/3898801499 beginning http://www.flickr.com/photos/cefeida/2167070556 no http://www.flickr.com/photos/biscuitsmlp/2247299538 silos http://www.flickr.com/photos/zoomzoom/304135268 hair http://www.flickr.com/photos/ocularsmith/239674652 moon http://www.flickr.com/photos/balakov/2482050441 thanks http://www.flickr.com/photos/compujeramey/22029168 just relax http://www.flickr.com/photos/victornuno/205239817 cloth puppet http://www.flickr.com/photos/hellomokona/2907265786 texture http://www.flickr.com/photos/zooboing/4099287371 thanks to these people
http://electronicmuseum.org.uk http://twitter.com/m1ke_ellis http://slideshare.com/dmje and thanks to you. questions..?

More Related Content

What's hot

Jeugdvantegenwoordig 2008 12 4 Khlim
Jeugdvantegenwoordig 2008 12 4 KhlimJeugdvantegenwoordig 2008 12 4 Khlim
Jeugdvantegenwoordig 2008 12 4 KhlimMaarten Cannaerts
 
OER: Good News/Bad News
OER: Good News/Bad NewsOER: Good News/Bad News
OER: Good News/Bad Newsedcc-polsci
 
A Practical Guide to Innovation Accounting by Tendayi Viki, Founder & Princip...
A Practical Guide to Innovation Accounting by Tendayi Viki, Founder & Princip...A Practical Guide to Innovation Accounting by Tendayi Viki, Founder & Princip...
A Practical Guide to Innovation Accounting by Tendayi Viki, Founder & Princip...Lean Startup Co.
 
Chat is the new platform
Chat is the new platformChat is the new platform
Chat is the new platformBart De Waele
 
Technologies and Innovation Worth Watching in 2016
Technologies and Innovation Worth Watching in 2016Technologies and Innovation Worth Watching in 2016
Technologies and Innovation Worth Watching in 2016St. Petersburg College
 
You Use the Cloud Every Day
You Use the Cloud Every DayYou Use the Cloud Every Day
You Use the Cloud Every DayRapidScale
 
Entrepreneurship - The Road Least Taken
Entrepreneurship - The Road Least TakenEntrepreneurship - The Road Least Taken
Entrepreneurship - The Road Least TakenM. Nash
 
2013 LIANZA Keynote: River's End
2013 LIANZA Keynote: River's End2013 LIANZA Keynote: River's End
2013 LIANZA Keynote: River's Endgnat
 
The surprising adventures of the mechanical curator
The surprising adventures of the mechanical curatorThe surprising adventures of the mechanical curator
The surprising adventures of the mechanical curatorbenosteen
 

What's hot (10)

Jeugdvantegenwoordig 2008 12 4 Khlim
Jeugdvantegenwoordig 2008 12 4 KhlimJeugdvantegenwoordig 2008 12 4 Khlim
Jeugdvantegenwoordig 2008 12 4 Khlim
 
OER: Good News/Bad News
OER: Good News/Bad NewsOER: Good News/Bad News
OER: Good News/Bad News
 
The Future of Public Service Content
The Future of Public Service Content The Future of Public Service Content
The Future of Public Service Content
 
A Practical Guide to Innovation Accounting by Tendayi Viki, Founder & Princip...
A Practical Guide to Innovation Accounting by Tendayi Viki, Founder & Princip...A Practical Guide to Innovation Accounting by Tendayi Viki, Founder & Princip...
A Practical Guide to Innovation Accounting by Tendayi Viki, Founder & Princip...
 
Chat is the new platform
Chat is the new platformChat is the new platform
Chat is the new platform
 
Technologies and Innovation Worth Watching in 2016
Technologies and Innovation Worth Watching in 2016Technologies and Innovation Worth Watching in 2016
Technologies and Innovation Worth Watching in 2016
 
You Use the Cloud Every Day
You Use the Cloud Every DayYou Use the Cloud Every Day
You Use the Cloud Every Day
 
Entrepreneurship - The Road Least Taken
Entrepreneurship - The Road Least TakenEntrepreneurship - The Road Least Taken
Entrepreneurship - The Road Least Taken
 
2013 LIANZA Keynote: River's End
2013 LIANZA Keynote: River's End2013 LIANZA Keynote: River's End
2013 LIANZA Keynote: River's End
 
The surprising adventures of the mechanical curator
The surprising adventures of the mechanical curatorThe surprising adventures of the mechanical curator
The surprising adventures of the mechanical curator
 

Similar to Niche or Platform - what next for our institutions online?

If you love your content, set it free (v3.0)
If you love your content, set it free (v3.0) If you love your content, set it free (v3.0)
If you love your content, set it free (v3.0) Mike Ellis
 
"If you love your content, set it free" ?
"If you love your content, set it free" ?"If you love your content, set it free" ?
"If you love your content, set it free" ?Mike Ellis
 
Feed back le web 13 in paris - laurent reich
Feed back le web 13 in paris - laurent reichFeed back le web 13 in paris - laurent reich
Feed back le web 13 in paris - laurent reichLaurent Reich
 
Law Libraries Reaching for the Sky: Practical Applications of Web 2.0 Technology
Law Libraries Reaching for the Sky: Practical Applications of Web 2.0 TechnologyLaw Libraries Reaching for the Sky: Practical Applications of Web 2.0 Technology
Law Libraries Reaching for the Sky: Practical Applications of Web 2.0 TechnologyDarlene Fichter
 
Researchers, Discovery and the Internet: What Next?
Researchers, Discovery and the Internet: What Next?Researchers, Discovery and the Internet: What Next?
Researchers, Discovery and the Internet: What Next?David Smith
 
10 Social Media Myths any Local Government Should Know!
10 Social Media Myths any Local Government Should Know!10 Social Media Myths any Local Government Should Know!
10 Social Media Myths any Local Government Should Know!Chris Bjorklund
 
SpringOne Tour: The Influential Software Engineer
SpringOne Tour: The Influential Software EngineerSpringOne Tour: The Influential Software Engineer
SpringOne Tour: The Influential Software EngineerVMware Tanzu
 
93.02.startup storytelling
93.02.startup storytelling93.02.startup storytelling
93.02.startup storytellingAmanda Snyder
 
93.02.startup storytelling
93.02.startup storytelling93.02.startup storytelling
93.02.startup storytellingAmanda Snyder
 
What's the Buzz? Keeping Up with Technology for Librarians
What's the Buzz? Keeping Up with Technology for LibrariansWhat's the Buzz? Keeping Up with Technology for Librarians
What's the Buzz? Keeping Up with Technology for LibrariansGuilderland Public Library
 
Social Networks and the millennium generation (BTR)
Social Networks and the millennium generation (BTR)Social Networks and the millennium generation (BTR)
Social Networks and the millennium generation (BTR)Maarten Cannaerts
 
Reasons to be cheerful - Fronteers 2010
Reasons to be cheerful - Fronteers 2010Reasons to be cheerful - Fronteers 2010
Reasons to be cheerful - Fronteers 2010Christian Heilmann
 
Thriving In The 21st Century: Speaking the Language of the Digital Native
Thriving In The 21st Century: Speaking the Language of the Digital NativeThriving In The 21st Century: Speaking the Language of the Digital Native
Thriving In The 21st Century: Speaking the Language of the Digital NativeGlenn Wiebe
 
Sxsw web-book-1280x800-v4-150328124217-conversion-gate01
Sxsw web-book-1280x800-v4-150328124217-conversion-gate01Sxsw web-book-1280x800-v4-150328124217-conversion-gate01
Sxsw web-book-1280x800-v4-150328124217-conversion-gate01Dale Sternberg
 

Similar to Niche or Platform - what next for our institutions online? (20)

If you love your content, set it free (v3.0)
If you love your content, set it free (v3.0) If you love your content, set it free (v3.0)
If you love your content, set it free (v3.0)
 
Essay On INNOVATION
Essay On INNOVATIONEssay On INNOVATION
Essay On INNOVATION
 
Silicon Beach 2013
Silicon Beach 2013Silicon Beach 2013
Silicon Beach 2013
 
"If you love your content, set it free" ?
"If you love your content, set it free" ?"If you love your content, set it free" ?
"If you love your content, set it free" ?
 
2015 Arts Midwest Workshop: Embracing the Digital Age
2015 Arts Midwest Workshop: Embracing the Digital Age2015 Arts Midwest Workshop: Embracing the Digital Age
2015 Arts Midwest Workshop: Embracing the Digital Age
 
Feed back le web 13 in paris - laurent reich
Feed back le web 13 in paris - laurent reichFeed back le web 13 in paris - laurent reich
Feed back le web 13 in paris - laurent reich
 
Law Libraries Reaching for the Sky: Practical Applications of Web 2.0 Technology
Law Libraries Reaching for the Sky: Practical Applications of Web 2.0 TechnologyLaw Libraries Reaching for the Sky: Practical Applications of Web 2.0 Technology
Law Libraries Reaching for the Sky: Practical Applications of Web 2.0 Technology
 
Googlen of Gegoogled worden
Googlen of Gegoogled wordenGooglen of Gegoogled worden
Googlen of Gegoogled worden
 
Researchers, Discovery and the Internet: What Next?
Researchers, Discovery and the Internet: What Next?Researchers, Discovery and the Internet: What Next?
Researchers, Discovery and the Internet: What Next?
 
10 Social Media Myths any Local Government Should Know!
10 Social Media Myths any Local Government Should Know!10 Social Media Myths any Local Government Should Know!
10 Social Media Myths any Local Government Should Know!
 
SpringOne Tour: The Influential Software Engineer
SpringOne Tour: The Influential Software EngineerSpringOne Tour: The Influential Software Engineer
SpringOne Tour: The Influential Software Engineer
 
93.02.startup storytelling
93.02.startup storytelling93.02.startup storytelling
93.02.startup storytelling
 
93.02.startup storytelling
93.02.startup storytelling93.02.startup storytelling
93.02.startup storytelling
 
What's the Buzz? Keeping Up with Technology for Librarians
What's the Buzz? Keeping Up with Technology for LibrariansWhat's the Buzz? Keeping Up with Technology for Librarians
What's the Buzz? Keeping Up with Technology for Librarians
 
Social Networks and the millennium generation (BTR)
Social Networks and the millennium generation (BTR)Social Networks and the millennium generation (BTR)
Social Networks and the millennium generation (BTR)
 
Reasons to be cheerful - Fronteers 2010
Reasons to be cheerful - Fronteers 2010Reasons to be cheerful - Fronteers 2010
Reasons to be cheerful - Fronteers 2010
 
Thriving In The 21st Century: Speaking the Language of the Digital Native
Thriving In The 21st Century: Speaking the Language of the Digital NativeThriving In The 21st Century: Speaking the Language of the Digital Native
Thriving In The 21st Century: Speaking the Language of the Digital Native
 
Wassup with Web 2.0
Wassup with Web 2.0Wassup with Web 2.0
Wassup with Web 2.0
 
Sxsw web-book-1280x800-v4-150328124217-conversion-gate01
Sxsw web-book-1280x800-v4-150328124217-conversion-gate01Sxsw web-book-1280x800-v4-150328124217-conversion-gate01
Sxsw web-book-1280x800-v4-150328124217-conversion-gate01
 
25 Things You Missed at SXSW 2015 by Gapingvoid
25 Things You Missed at SXSW 2015 by Gapingvoid25 Things You Missed at SXSW 2015 by Gapingvoid
25 Things You Missed at SXSW 2015 by Gapingvoid
 

More from Mike Ellis

5 digital habits of highly effective museums
5 digital habits of highly effective museums5 digital habits of highly effective museums
5 digital habits of highly effective museumsMike Ellis
 
How to stop freelance from killing you
How to stop freelance from killing youHow to stop freelance from killing you
How to stop freelance from killing youMike Ellis
 
Getting collections online
Getting collections onlineGetting collections online
Getting collections onlineMike Ellis
 
Why Wordpress is better than your cms
Why Wordpress is better than your cmsWhy Wordpress is better than your cms
Why Wordpress is better than your cmsMike Ellis
 
Forget the objects, tell the stories
Forget the objects, tell the storiesForget the objects, tell the stories
Forget the objects, tell the storiesMike Ellis
 
Bath Digital general introduction
Bath Digital general introductionBath Digital general introduction
Bath Digital general introductionMike Ellis
 
Stop the noise - ten digital marketing tips
Stop the noise - ten digital marketing tipsStop the noise - ten digital marketing tips
Stop the noise - ten digital marketing tipsMike Ellis
 
Bathcamp 2010 zeitgeist
Bathcamp 2010 zeitgeistBathcamp 2010 zeitgeist
Bathcamp 2010 zeitgeistMike Ellis
 
Strategic digital marketing: some ideas for joining things up
Strategic digital marketing: some ideas for joining things upStrategic digital marketing: some ideas for joining things up
Strategic digital marketing: some ideas for joining things upMike Ellis
 
Mobile: the next frontier
Mobile: the next frontierMobile: the next frontier
Mobile: the next frontierMike Ellis
 
The Intertubes Everywhere
The Intertubes EverywhereThe Intertubes Everywhere
The Intertubes EverywhereMike Ellis
 
Bathcamp #8: Quiz Of The Year
Bathcamp #8: Quiz Of The YearBathcamp #8: Quiz Of The Year
Bathcamp #8: Quiz Of The YearMike Ellis
 
The Benefits Of Doing Things Differently
The Benefits Of Doing Things DifferentlyThe Benefits Of Doing Things Differently
The Benefits Of Doing Things DifferentlyMike Ellis
 
Collaboration 2.0
Collaboration 2.0Collaboration 2.0
Collaboration 2.0Mike Ellis
 
Getting people together
Getting people togetherGetting people together
Getting people togetherMike Ellis
 
3 minutes, one technology: the piano
3 minutes, one technology: the piano3 minutes, one technology: the piano
3 minutes, one technology: the pianoMike Ellis
 
Don't Think Websites, think data
Don't Think Websites, think dataDon't Think Websites, think data
Don't Think Websites, think dataMike Ellis
 
Scraping Scripting Hacking
Scraping Scripting HackingScraping Scripting Hacking
Scraping Scripting HackingMike Ellis
 
Everyware - "the future is already here, it's just not well distributed yet"
Everyware - "the future is already here, it's just not well distributed yet"Everyware - "the future is already here, it's just not well distributed yet"
Everyware - "the future is already here, it's just not well distributed yet"Mike Ellis
 
Why the social web is here to stay (and what to do about it)
Why the social web is here to stay (and what to do about it)Why the social web is here to stay (and what to do about it)
Why the social web is here to stay (and what to do about it)Mike Ellis
 

More from Mike Ellis (20)

5 digital habits of highly effective museums
5 digital habits of highly effective museums5 digital habits of highly effective museums
5 digital habits of highly effective museums
 
How to stop freelance from killing you
How to stop freelance from killing youHow to stop freelance from killing you
How to stop freelance from killing you
 
Getting collections online
Getting collections onlineGetting collections online
Getting collections online
 
Why Wordpress is better than your cms
Why Wordpress is better than your cmsWhy Wordpress is better than your cms
Why Wordpress is better than your cms
 
Forget the objects, tell the stories
Forget the objects, tell the storiesForget the objects, tell the stories
Forget the objects, tell the stories
 
Bath Digital general introduction
Bath Digital general introductionBath Digital general introduction
Bath Digital general introduction
 
Stop the noise - ten digital marketing tips
Stop the noise - ten digital marketing tipsStop the noise - ten digital marketing tips
Stop the noise - ten digital marketing tips
 
Bathcamp 2010 zeitgeist
Bathcamp 2010 zeitgeistBathcamp 2010 zeitgeist
Bathcamp 2010 zeitgeist
 
Strategic digital marketing: some ideas for joining things up
Strategic digital marketing: some ideas for joining things upStrategic digital marketing: some ideas for joining things up
Strategic digital marketing: some ideas for joining things up
 
Mobile: the next frontier
Mobile: the next frontierMobile: the next frontier
Mobile: the next frontier
 
The Intertubes Everywhere
The Intertubes EverywhereThe Intertubes Everywhere
The Intertubes Everywhere
 
Bathcamp #8: Quiz Of The Year
Bathcamp #8: Quiz Of The YearBathcamp #8: Quiz Of The Year
Bathcamp #8: Quiz Of The Year
 
The Benefits Of Doing Things Differently
The Benefits Of Doing Things DifferentlyThe Benefits Of Doing Things Differently
The Benefits Of Doing Things Differently
 
Collaboration 2.0
Collaboration 2.0Collaboration 2.0
Collaboration 2.0
 
Getting people together
Getting people togetherGetting people together
Getting people together
 
3 minutes, one technology: the piano
3 minutes, one technology: the piano3 minutes, one technology: the piano
3 minutes, one technology: the piano
 
Don't Think Websites, think data
Don't Think Websites, think dataDon't Think Websites, think data
Don't Think Websites, think data
 
Scraping Scripting Hacking
Scraping Scripting HackingScraping Scripting Hacking
Scraping Scripting Hacking
 
Everyware - "the future is already here, it's just not well distributed yet"
Everyware - "the future is already here, it's just not well distributed yet"Everyware - "the future is already here, it's just not well distributed yet"
Everyware - "the future is already here, it's just not well distributed yet"
 
Why the social web is here to stay (and what to do about it)
Why the social web is here to stay (and what to do about it)Why the social web is here to stay (and what to do about it)
Why the social web is here to stay (and what to do about it)
 

Recently uploaded

Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 

Recently uploaded (20)

Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 

Niche or Platform - what next for our institutions online?

Editor's Notes

  1. I’d first of all like to thank John and Rob for inviting me to speak I’m very much looking forward to the talks - and the talking later on..
  2. - I had the privilege to be Head of Web at NMSI for 7 years: prior to that I worked for Waterstone’s online and prior to THAT I ran a small business doing....anything that needed doing... - NOW I work for a not for profit IT company called Eduserv in their Research and Innovation Group, looking at new trends and technologies I am a UX zealot, social(web)-ist, soon-to-be-author I work for a not for profit IT company called Eduserv These slides are Creative Commons and available online at slideshare.net/dmje
  3. One of the things I do in my day job is to act as a translator between REAL GEEKS and REAL PEOPLE. Truth be told, I understand PEOPLE much more than I understand GEEKS. - ...so rest assured, this talk isn’t geeky - …but I am fond of graphs and charts 
  4. - I’m also due to talk for 50 minutes, with a 10 minute slot at the end for discussion...
  5. - ...where "n" is A Very Large Number...this could be interesting...
  6. - but, DON’T PANIC... I believe in making things look beautiful in the hope that it’ll distract from the poor quality content  - and don’t feel you have to frantically take notes. The slides are in your pack, will also be online, and there’s only...
  7. - ...10 IDEAS. These riff around the notion of "institution as platform" - the ideas are IN ORANGE so you know to pay attention. - this one isn’t a real thought. Well, actually, it is, and quite a good one when it comes to it. But not one of the ten...
  8. - first, lets ask this, from a high-up, simplified perspective...
  9. - this question could be articulated like this:
  10. Unless we are proactive, we’ll find ourselves relegated to a niche position - this talk looks at how we might respond to some of the challenges we are seeing - this slide is stolen from the BBC’s Virtual Revolution, which is worth a watch on iPlayer...
  11. - everyone who works in a MLA recognises this sense of LIMBO, I think. - we don’t have a huge amount of cash or resource, and we aren’t particularly slimline either… … we’re often stuck in limbo somewhere in the middle
  12. - this is the Gartner Hype Curve: the peak of inflated expectations, the trough of disillusionment, the slope of enlightenment and finally the plateau of productivity (or, as Tom Standage likes to call it: invisible technology....) - although the lag can be frustrating, there is a benefit from NOT being bleeding edge: we can watch technologies and approaches, wait to see what works and then adopt accordingly
  13. - so coming back to our question: how do we remain relevant...?
  14. … and that’s it. Thanks very much for coming. Any questions? 
  15. - so what do we mean by “platform”...?
  16. - to consider this idea, let’s go back to some basic facts and questions
  17. - first of all, about scale...
  18. - ...and then about growth
  19. - and processing power... - the entire Internet Archive’s vast database (the internet) is stored in a Sun MD [Modular DataCentre]. = a container...
  20. - and now the reason: the “what”
  21. - ...and the environment - the tablet concepts we’re seeing are also aiming to change things, moving us from a sit-forward WORK browsing experience to a sit-back LEISURE one...
  22. - None of this is rocket science, but it’s time for the first idea...
  23. - Not just important, but everything. To quote the Google philosophy: “focus on the user and all else will follow”
  24. When you work in a museum, you naturally *think* like a museum person. When you work in a bank, you naturally *think* like a banker. To make experiences that work for users, we have to try to *think* like a user. (or employ someone else to do that thinking for us: preferably actual users!)
  25. When you think like a user, you can start to focus on what makes them a *passionate* user These are the kinds of things that interest me. Like anyone else, they change depending on context, time and “mode” (search/browse/sit back/sit forward)
  26. - here’s an example of an engaging museum experience (sorry, I took one of my own babies - I’m like insufferable proud dad...) but the point is, this is demonstrating two different environments (web and mobile) and an experience which bridges the two is is “some learning”, wrapped up in a game, wrapped up in what became viral..
  27. Can anyone provide relevant stuff all the time? In a word, no, of course not We’ve just done two things: 1) focused on how important user experience is (and this in turn should define how we do things like usability, SEO, marketing and content) but also 2) Recognised that a more effective approach to being a silo is to work *with* the internet, and not against it. This’ll become more clear as we go on, but right now it also leads us to the next idea…
  28. This is really fundamental, and a sea-change away from how many institutions have positioned themselves online
  29. The reality is that people only have limited time, and the chance are they’re not spending that time on your site… A: The people are all over, but increasingly pulled in by the gravity of these big sites… Which of *you* has Facebook accounts? Which ones have Googled this week? eBayed? Flickrd…?
  30. Argos? Really?
  31. In the past (and still!), institutions have created web presences which look inwards. For funders, it is *still* a tempting proposition to follow the "old way" (build yet another site...): they get gloss and glamour for their money… Now though (especially now there is less money), we need to learn to work WITH the internet by leveraging existing sites and approaches. Does this mean the end of cultural heritage websites? No, just a switch of focus
  32. Get “on the web” – this means partly: “have a presence on these SN sites” but also “be good at content, at SEO, at linking” RSS, widgets, feeds, multiple “web presences” rather than “a web site”, SEO Is it hard? Yes, it can be – this is no magic bullet – but the bang for buck is high!
  33. - Some examples of having a “presence” in multiple places widgets, feeds, the spreading outwards of content to far-flung places think “broadcast”
  34. Idea 3: It's easy to get wrapped up in the "webness" of this thing Actually, it's all about something much more fundamental...
  35. Maslow visualised the human needs something like this, with increasing "comfort" as you go up the scale
  36. … and this is why “web2.0” or “the social web” or just “the web” is important…!
  37. - this is a great piece, well worth reading...
  38. Recognising that users are real people is one of the core reasons why “the social web” is such a powerful paradigm Think about a user experience that made you feel good, and one that made you feel bad. Your “loyalty” to that “brand” (sorry) is reinforced every time you have a good experience, and massively undemined each time it is poor Will I ever buy a Dualit again? No, because they made me feel bad when my toaster broke. And now I’m telling *you* about how bad I found the experience. This counts for something, and is the same on the web. Denise Drake uses the example where deleting or ignoring a customer complain online is equivalent to shutting the door in their face when they visit your helpdesk in your institution. Online is offline.
  39. The single most successful MLA example is probably Brooklyn Museum, which *lives* social media Before you go thinking that this stuff is really, really hard, bear in mind that there is *one* person doing this stuff at Brooklyn. She is an incredible person, and this isn't normal, but nonetheless it needn't be a huge operation
  40. We can all go home :-)
  41. Heavily linked to the previous idea: online is just a reflection of the "real".
  42. ...the web just happens to make these things a whole bunch easier. It makes it easier to publish, to distribute, to communicate... It also increasingly makes it easier for people to forge connections with each other
  43. - for MLAs, we have a huge benefit which is rarely capitalised on: we have a PHYSICAL presence as well as a virtual one. CROSS THE DIVIDE! Mobile, "real-world", connections: tickets, tracking, use cases...
  44. “ do less, execute perfectly” (BBC) Google says: “best to do one thing really, really well” Twitter is a pretty good example of this!
  45. This also means starting small. It is cheap or free and low-impact to do many of the "social web" things we're talking about. If you can't do the tech, find someone who can, and just do it. Take a simple idea and see what grows! Look at your current web presences: analyse them. What would you keep if you could only keep 10%? Now how does the other 90% feel? Now take 10% of the 10% - what makes it *really* special?
  46. I'll take Eduserv as an example here. We started with an internal blog. We got people on board and now have wikis, Yammer, a dashboard, an e-newsletter... By building very slowly we have not only showed the positive impacts these tools can have for free or cheap *internally* but also built awareness of them for clients, ie. externally. You can do the same. Build a team blog, and then use the experiences you have to extend it...
  47. Doing less applies to audiences – our USERS – as well. “ lifelong learner” means what…? Everyone! Terrible! Be focussed, brave and specific about who it is you’re trying to connect with, and then put on the blinkers and forget everyone else.
  48. - bear with me on this one. It’s a bit random...
  49. Brilliant as Einstein was, he provides a level of detail which isn’t often appropriate for “normal life”
  50. The suggestion is that an (easy) approximation is adequate, or actively better than a (difficult) exactitude. Newton gave us enough detail to get to the moon. That's a pretty startling and brilliant success.
  51. This is really hard for institutions who thrive on perfection! The quality line trends up in an asymptote towards perfection, but it'll never get there. Accept that 90% is good enough. You'll never reach 100%. See also #idea 10...
  52. - finding ways of leveraging the network effect is a key to success.
  53. The enormously popular bookmarking site Delicious was built like this. The need of one individual was solved first, and the software made useful. The network effect just added to - amplified - the usefulness Build something that solves a simple, single problem, and then use the network effect to grow it
  54. This often means "free" - and there is increasing evidence that giving away stuff can lead to long term gain... (Chris Anderson's "Free" as one example of this kind of argument – still widely contested) But, it is also about an approach. Saying "this exhibition wasn't so good" or "here are the mistakes we made. We're working on it" is appreciated on every level By the same token, things like open standards (RSS, RESTful API's, HTTP, The Web!) lead to a vibrant and innovative community and dynamic expressions of your content
  55. - open also leads to re-use
  56. - ..which is naturally a loss of control..
  57. ...but “control” was always an illusion..
  58. Ann Arbor District Library catalogue... Two vitally important things here: the URL and the RSS feed for results...
  59. I told you I liked graphs... The "cost curve" is a thing I made up when thinking about usability and the thresholds that people will hit "cost" isn't necessarily financial, but a time and effort cost. Ditto, value can be financial, social, entertaining or useful content... In a "bad" site, the poor usability / financial cost / locked-down nature of the site means there is zero value for a users' cost investment "n" increases the better a site gets. At the far extreme, a service provides vast amounts of value for zero or low cost, and the gradient of cost increase is shallow
  60. ...it also means there is a "walk away" threshold which determines the point at which the user simply turns the service off: the value has been outstripped by the cost
  61. This applies to forms, search engines, navigability, the store, membership schemes, e-commerce, design... Their effort begins the moment they hit the first page of your web presence. Think of it as a ticking clock approaching the threshold at which they simply give up. You have to make your experience sticky enough for them to stay!
  62. - ...providing it’s what your audience expects, and you’re really careful with how it is put together!
  63. Big budget (?!), big timescales, many stakeholders and funders... This is the traditional project. Try challenging this - suggest an iterative approach where you try, test, fail, fix
  64. (I just like this slide)