I want to: 1. Convince
you that good content is content that has been set free 2. Demonstrate 10 reasons why machine-readableness is a good thing 3. Give you 5 ideas about how do “do it” 4. Not be technical* * depending on the outcome of the geek snigger test
browsers (therefore people) read html
<tr> <td colspan="2"> <div class="mxb"> <h1>John Simpson: Secret voices of the new Iran</h1> <p>John Simpson reporting from Tehran before his visa ran out on Sunday... </div> </td> </tr>
non-browsers read non-html <rss version="2.0">
<channel> <title> John Simpson: Secret voices of the new Iran </title> <link>http://bbc.co.uk/.../</link> <description> John Simpson reporting from Tehran before his visa ran out on Sunday...
positive externality “ next up
are the Network Effects. here’s a classic example: the more people who own telephones, the more useful they become. There is a *positive externality* - a user doesn’t intend for their phone to create value for others, but it does ” 46
the takeaway thought At some
point in the future, you’ll want to do “something else” with your content. Right now, you have no idea whatsoever what that thing is. These techniques allow you to make a worthwhile investment in a future no-one can know.