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28 October 2010 Moscow School of Management
SKOLKOVO
1
mHealth
Irina Linnik
Dmitry Yurchenko
Sergey Pavlovskiy
Alexander K...
Do you know that?!
29.01.2015 Moscow School of Management SKOLKOVO 2
Could Live
Do you know that?!
>18 mln Russian are over 65 years old
40% will fall this year
Fall is #1 cause of death
29.01.2015 Mosc...
Do you know that?!
29.01.2015 Moscow School of Management SKOLKOVO 4
1-st four hours are the most critical
Immediate assis...
29.01.2015 Moscow School of Management SKOLKOVO 5
Keeping your family safe
wherever you are
PERS - Personal Emergency
Response System
29.01.2015 Moscow School of Management SKOLKOVO 6
Old family
member
WeYou
Monthl...
Cash flows & Breakeven
You We
Gadget sale, 1 Unit
$200
Monthly fee, 1 client
$30 * 12 = $360
Maintain costs
$8 * 12 = $96
...
Market size estimation
29.01.2015 Moscow School of Management SKOLKOVO 8
680K potential clients
$250 mln potential market ...
Is your car
safe?
29.01.2015 Moscow School of Management SKOLKOVO 9
Key players
Current users
Value
proposed
What about yo...
Competitors or Partners?
29.01.2015 Moscow School of Management SKOLKOVO 10
Features Philips Car security REDKLEVER
Auto F...
29.01.2015 11
Potential partners
Infrastructure Sales ChannelsProduct
Technological partner Skolkovo team
The Team
12/10/10 Moscow School of Management SKOLKOVO 12
Dmitry
Yurchenko
Sergey
Pavlovskiy
Irina
Linnik
Alexander
Khomen...
Go-to-Market strategy
29.01.2015 Moscow School of Management SKOLKOVO 13
Jun 2011
Dec 2011
Dec 2012
Dec 2014
Partnering
Pr...
Financial Estimations
29.01.2015 Moscow School of Management SKOLKOVO 14
-10,000
0
10,000
20,000
30,000
40,000
50,000
60,0...
Call for action
Now: Team, Initial product, Partners’ network
Need: $3M of venture capital
For: Marketing & Sales, Product...
Customer segmentation
29.01.2015 Moscow School of Management SKOLKOVO 16
- Economizing
- Optimizing
- Buying the best120K ...
29.01.2015 Moscow School of Management SKOLKOVO 17
Product packages
Base Alarm System:
- Panic button
- Fall detector
- Vo...
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M health 2.1

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M health 2.1

  1. 1. 28 October 2010 Moscow School of Management SKOLKOVO 1 mHealth Irina Linnik Dmitry Yurchenko Sergey Pavlovskiy Alexander Khomenko Personal Emergency Response System
  2. 2. Do you know that?! 29.01.2015 Moscow School of Management SKOLKOVO 2 Could Live
  3. 3. Do you know that?! >18 mln Russian are over 65 years old 40% will fall this year Fall is #1 cause of death 29.01.2015 Moscow School of Management SKOLKOVO 3
  4. 4. Do you know that?! 29.01.2015 Moscow School of Management SKOLKOVO 4 1-st four hours are the most critical Immediate assistance reduces hospitalization by 26% death by 80%
  5. 5. 29.01.2015 Moscow School of Management SKOLKOVO 5 Keeping your family safe wherever you are
  6. 6. PERS - Personal Emergency Response System 29.01.2015 Moscow School of Management SKOLKOVO 6 Old family member WeYou Monthly payment “Selling the Guilt” SOS Check call Call Visit Call to neighbor Web-Camera Emergency call Nurses Care agreement fee per visit Call Visit, emergency call
  7. 7. Cash flows & Breakeven You We Gadget sale, 1 Unit $200 Monthly fee, 1 client $30 * 12 = $360 Maintain costs $8 * 12 = $96 Annual Revenue $560, per client Annual variable costs $280, per client Annual profit per client $280 Fixed costs $200k * 12 = $2400K / $280 ≈ 8500 clients
  8. 8. Market size estimation 29.01.2015 Moscow School of Management SKOLKOVO 8 680K potential clients $250 mln potential market size 0 10 20 30 40 50 60 70 2010 2025 Russia USA 0 500 1000 1500 2000 2010 2013 Quantity of Seniors over 65 yo, mln Annual revenue, $mln 3.75% Seniors 9.5% Seniors 3.75% Seniors
  9. 9. Is your car safe? 29.01.2015 Moscow School of Management SKOLKOVO 9 Key players Current users Value proposed What about your parents? >10 companies in 10 years 0.5M in Moscow 10% growth per year Distribution channels Auto dealers Insurance companies No NO, with >1M potentiality Price $0.5–3K unit price $30-100K monthly $0.1–3K unit price $20-50K monthly Doctors, Senior care comp, Insurance companies Alarm, GPS + call center Alarm, GPS + call center
  10. 10. Competitors or Partners? 29.01.2015 Moscow School of Management SKOLKOVO 10 Features Philips Car security REDKLEVER Auto Fall Detector ✔ from 03/2010 - ✔ Panic button ✔ ✔ ✔ Voice-to-Voice ✔ - ✔ Fix line/mobile Fixed ONLY Mobile ONLY Fixed & Mobile Geo-location - ✔ ✔ Additional services - - ✔ Installation required - - ✔ Battery duration 14-18 months > 2 years 1-2 days Quantity of Clients & Annual Revenue (#1) ≈750’000 & Est. ≈$370 mln >500’000 & >$700 mln 150’000 & $60 mln
  11. 11. 29.01.2015 11 Potential partners Infrastructure Sales ChannelsProduct Technological partner Skolkovo team
  12. 12. The Team 12/10/10 Moscow School of Management SKOLKOVO 12 Dmitry Yurchenko Sergey Pavlovskiy Irina Linnik Alexander Khomenko - Marketing professional - 6 years in banking retail - 5 years in Investment Banking - Co-founder of AdOffer Company - Finance professional - Serial entrepreneur: AdOffer, Mayka - Strategic management proff. - Start-ups experience Partner with Tech infrastructure, IP, CTO
  13. 13. Go-to-Market strategy 29.01.2015 Moscow School of Management SKOLKOVO 13 Jun 2011 Dec 2011 Dec 2012 Dec 2014 Partnering Product Packaging Certification $3M Invested $0.5 revenue 500 clients $1.2M Profit $7M revenue 10’000 clients First Sales (insurance co, doctors, direct) Moscow High segment Partnering with mobile operator St. Petersburg Mid segment $12.5M Profit $30M revenue 40’000 clients Expansion & Scaling Remote health monitoring Health Life-Style
  14. 14. Financial Estimations 29.01.2015 Moscow School of Management SKOLKOVO 14 -10,000 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 2011 2012 2013 2014 2015 Sales, units Revenue, $000 Net profit, $000
  15. 15. Call for action Now: Team, Initial product, Partners’ network Need: $3M of venture capital For: Marketing & Sales, Product Development 2015: $100M company value Exit: Sales to strategic investor (Phillips, …) / MBO 29.01.2015 Moscow School of Management SKOLKOVO 15
  16. 16. Customer segmentation 29.01.2015 Moscow School of Management SKOLKOVO 16 - Economizing - Optimizing - Buying the best120K 350K 100K 290K 30K 90K 65-70 Over 70 0.85–22–5>5 Relativessalary,$000permonth Senior’s age 37%30%9% Number of potential PERS users in Moscow
  17. 17. 29.01.2015 Moscow School of Management SKOLKOVO 17 Product packages Base Alarm System: - Panic button - Fall detector - Voice-to-Voice - 24/7 call-center Advanced functions: - GPS tracking - Vital signs sensors - Fire, gas sensors VIP services: - VIP emergency - Web camera - Smart phone app Gadgets are available We tested products and going to submit patent

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